Home based Market Researcher

Our Design & Delivery team are pivotal to the success of our member 1-2-1 communications, working closely with our Planning, Creative and Performance teams. We are recruiting for Senior Analysts to play a critical role in designing and delivering the data selections for campaigns as well as being experts in channels. Reporting into a Design & Delivery Manager, you will deliver our 1-2-1 communications including marketing, research, pro-active service and incident communications by using our campaign selection tools.

This is an interesting and varied role in a busy team and will enable you to get involved in projects which drive value in our marketing activities and help us be more efficient in what we do. At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. You will be designing the data selections for campaigns with touchpoints across different channels. Where new data sources are required, you will help define these, provide input to campaign planning to understand target volumes, and define precise selection and decisioning criteria. You will also get hands on with building and checking campaigns within our campaign selection tools. As a subject matter expert, you will also support the development of others in the team enabling the team to be a Centre of Excellence for interactions design and delivery.

Hands on experience of data selection tools, such as PEGA CDH (ideally accredited Decisioning Consultant), Adobe Campaign, Unica Campaign and have excellent working knowledge of the typical data sources and processes required for 1-2-1 communications. Analytics experience and working with a broad range of data sources to produce and present numbers and technical information for a non-technical audience. Excellent working knowledge of Data Protection Legislation e.g. UK GDPR and PECR and how it applies for marketing communications including how data is governed, retained and reconciled.

Numeracy and critical thinking: you can quickly assess complex project requirements and work with stakeholders to find effective solutions. A good communicator and influencer with the ability to support complex change projects and realise opportunities to drive further improvements into the team. Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Financial Sector experience.

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand.
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development.

A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%. Life assurance worth 8x your salary. A great selection of additional benefits through our salary sacrifice scheme. Access to an annual performance related bonus. Access to training to help you develop and progress your career. 25 days holiday, pro rata.