Regional Sales Manager - Electrical Wholesale, Northwest England

National Ventilation is one of the leading manufacturers and suppliers of ventilation solutions. We have one of the biggest and most diverse range of ventilation products in the UK specialising in innovative, energy-saving ventilation products that can accommodate domestic, commercial, and industrial applications.

Job Summary:

The Regional Sales Manager (RSM) is responsible for managing and growing sales within a defined territory, focusing on both stock and residential new-build systems to the electrical wholesale trade: SY, LL, DE, SK, CW, WA, M, OL, L, PR, BB, LA and CA.

The role requires a proven ability to develop a sales region, maintain strong relationships with our electrical wholesaler customers, and effectively manage the territory.

In addition to having strong territory management skills the role requires a successful candidate to think on their feet, providing expert advice on the technical specifications and practical installation of ventilation systems. Technical product training is provided.

This position requires a minimum of three years of sales experience, within the manufacturing/wholesale channel, strong organizational skills, and a proven track record of growing a territory and delivering consistent results.

Key Responsibilities:

Territory Management & Growth:

• Strategically manage the defined territory to maximise the sales opportunities and achieve revenue goals.
• Develop and execute plans to grow sales of ventilation systems and electrical products within the electrical wholesale market.
• Drive consistent growth in the region by identifying new business opportunities and expanding the customer base.

Sales Development:

• Sell high-quality stock products to electrical wholesalers, identifying opportunities to upsell, cross sell from competitors.
• Develop residential new-build system sales in partnership with electrical wholesalers by understanding project requirements and advising on suitable solutions.
• Build and maintain long-term relationships with wholesalers and developers to drive repeat business.

Technical Expertise & Consultation:

• Advise customers on the technical specifications and practical installation of ventilation systems.
• Provide solutions to ventilation enquiries, ensuring compliance with the building regulations and customer confidence.
• Deliver product demonstrations and training sessions to wholesalers and their teams.

Organisational Excellence:

• Maintain an organized approach to managing the territory, ensuring efficient use of time and resources.
• Keep accurate records of sales activities, customer interactions, and territory performance in CRM software.
• Regularly update forecasts and pipeline information, providing clear insights to senior management.

Proven Sales Growth:

• Demonstrate a track record of developing a region by consistently meeting or exceeding revenue targets.
• Showcase achievements in customer acquisition, upselling, and cross-selling in previous roles.

Collaboration & Reporting:

• Work closely with internal teams, including sales, marketing, and technical support, to deliver seamless customer service.
• Collaborate with logistics and customer service teams to ensure smooth product delivery and customer satisfaction.
• Provide detailed call reports on a weekly basis to the Sales Director.

Required Qualifications & Skills:

• Experience: Minimum of 3 years in a sales role, within the manufacturing/wholesale channel. Demonstratable success in territory management and technical product sales.
• Product Knowledge: Familiarity with ventilation systems, electrical products, and their practical applications is preferable however training will be provided.
• Sales Acumen: Proven ability to grow revenue, secure new accounts, and expand existing relationships.
• Technical Skills: Ability to understand and explain technical specifications and installation requirements.
• Organizational Skills: Strong organizational and time-management abilities to effectively cover the assigned region.
• Territory Management: Expertise in analysing territory performance, setting priorities, and achieving regional goals.
• Communication: Excellent communication and presentation skills, both verbal and written.
• Technical Proficiency: Competence in CRM systems, Microsoft Office, and other sales tools.

Personal Attributes:

• Highly motivated and results-oriented, with a strong drive to succeed.
• Proactive and adaptable, with excellent problem-solving skills.
• Professional and approachable, capable of building trust with customers and colleagues alike.
• Capable of working independently while maintaining alignment with company goals.

What we can offer you:

• Salary: £35k – 40k
• Quarterly and annual bonuses, up to £29k per year.
• Fully expensed executive company car and fuel card
• Mobile phone, tablet and laptop
• Annual leave – 25 days and bank holidays
• Company Pension
• Life Assurance
• Health Assured Employee Assistance Programme
• Employee Referral Scheme
• Quarterly Employee Awards
• Ongoing training & development
• Team and company social events

For more information on the business and our privacy policy, please visit: https://www.nationalventilation.co.uk/

Equal opportunities:

All current employees and potential employees are provided equal employment opportunities by Volution Group Plc