Regional Sales Manager - Electrical Wholesale

The Regional Sales Manager (RSM) is responsible for managing and growing sales within a defined territory, focusing on both stock and residential new-build systems to the electrical wholesale trade: SY, LL, DE, SK, CW, WA, M, OL, L, PR, BB, LA and CA., Territory Management & Growth:

• Strategically manage the defined territory to maximise the sales opportunities and achieve revenue goals.

• Develop and execute plans to grow sales of ventilation systems and electrical products within the electrical wholesale market.

• Drive consistent growth in the region by identifying new business opportunities and expanding the customer base.

Sales Development:

• Sell high-quality stock products to electrical wholesalers, identifying opportunities to upsell, cross sell from competitors.

• Develop residential new-build system sales in partnership with electrical wholesalers by understanding project requirements and advising on suitable solutions.

• Build and maintain long-term relationships with wholesalers and developers to drive repeat business.

Technical Expertise & Consultation:

• Advise customers on the technical specifications and practical installation of ventilation systems.

• Provide solutions to ventilation enquiries, ensuring compliance with the building regulations and customer confidence.

• Deliver product demonstrations and training sessions to wholesalers and their teams.

Organisational Excellence:

• Maintain an organized approach to managing the territory, ensuring efficient use of time and resources.

• Keep accurate records of sales activities, customer interactions, and territory performance in CRM software.

• Regularly update forecasts and pipeline information, providing clear insights to senior management.

Proven Sales Growth:

• Demonstrate a track record of developing a region by consistently meeting or exceeding revenue targets.

• Showcase achievements in customer acquisition, upselling, and cross-selling in previous roles.

Collaboration & Reporting:

• Work closely with internal teams, including sales, marketing, and technical support, to deliver seamless customer service.

• Collaborate with logistics and customer service teams to ensure smooth product delivery and customer satisfaction.

• Provide detailed call reports on a weekly basis to the Sales Director.

The role requires a proven ability to develop a sales region, maintain strong relationships with our electrical wholesaler customers, and effectively manage the territory.

In addition to having strong territory management skills the role requires a successful candidate to think on their feet, providing expert advice on the technical specifications and practical installation of ventilation systems. Technical product training is provided.

This position requires a minimum of three years of sales experience, within the manufacturing/wholesale channel, strong organizational skills, and a proven track record of growing a territory and delivering consistent results., * Experience: Minimum of 3 years in a sales role, within the manufacturing/wholesale channel. Demonstratable success in territory management and technical product sales.

• Product Knowledge: Familiarity with ventilation systems, electrical products, and their practical applications is preferable however training will be provided.

• Sales Acumen: Proven ability to grow revenue, secure new accounts, and expand existing relationships.

• Technical Skills: Ability to understand and explain technical specifications and installation requirements.

• Organizational Skills: Strong organizational and time-management abilities to effectively cover the assigned region.

• Territory Management: Expertise in analysing territory performance, setting priorities, and achieving regional goals.

• Communication: Excellent communication and presentation skills, both verbal and written.

• Technical Proficiency: Competence in CRM systems, Microsoft Office, and other sales tools., * Highly motivated and results-oriented, with a strong drive to succeed.

• Proactive and adaptable, with excellent problem-solving skills.

• Professional and approachable, capable of building trust with customers and colleagues alike.

• Capable of working independently while maintaining alignment with company goals.

• Salary: £35k – 40k

• Quarterly and annual bonuses, up to £29k per year.

• Fully expensed executive company car and fuel card

• Mobile phone, tablet and laptop

• Annual leave – 25 days and bank holidays

• Company Pension

• Life Assurance

• Health Assured Employee Assistance Programme

• Employee Referral Scheme

• Quarterly Employee Awards

• Ongoing training & development

• Team and company social events