Senior copywriter in London

If you're looking for a role where your words can make a real difference to children, our Senior Writer role could be the perfect fit. Be part of the voice that drives change. At the NSPCC, we believe every childhood is worth fighting for. For over 100 years, we've been working to end child abuse and neglect for good, powered by the passion of our staff, volunteers, supporters and partners. Our Communications and Marketing Directorate plays a vital role in making that happen. From high-profile national campaigns to fundraising and service promotion, we bring the NSPCC's mission to life through compelling, effective storytelling.

What is the purpose of the Senior Writer? As Senior Writer, you'll shape the NSPCC's voice across everything we do, leading on strategic writing, messaging and tone of voice to ensure our communications are clear, powerful and consistent. This role plays a vital part in delivering our communications strategy and supporting the NSPCC's wider goals.

You'll contribute by:

• Developing and evolving our verbal identity across NSPCC and Childline
• Raising the quality and consistency of writing and ideation across campaigns, channels and audiences
• Providing expert guidance and mentoring to colleagues to strengthen creative output across the organisation

Your work will help us reach more people, build deeper engagement, and ultimately protect more children.

What will I be doing as a Senior Writer? You’ll lead the development of compelling creative across a wide range of projects from integrated campaigns and digital content to film, social and print. Working closely with creative colleagues and teams across the organisation, you'll help shape ideas from concept to delivery, ensuring everything we produce is clear, engaging and on brand. You'll also influence tone of voice, contribute to creative strategy, and support others to create better, more effective communications.

You will:

• Write and oversee copy across multiple channels including digital, social, print and film
• Develop and embed tone of voice and messaging guidance
• Collaborate with internal teams and external partners to deliver creative work
• Pitch ideas and present work confidently to senior stakeholders
• Mentor and support colleagues to strengthen writing and NSPCC voice across the organisation

What skills do I need to be a Senior Writer? You’ll be an experienced writer with a strong strategic mindset and the ability to work across a range of formats and audiences. You'll be confident influencing stakeholders and shaping creative work, with a deep understanding of brand, tone of voice and best practice in communications.

Requirements include:

• Proven experience delivering high-quality creative across diverse channels and briefs
• Strong stakeholder management and presentation skills
• Experience developing brand voice, messaging frameworks or editorial guidelines
• Ability to manage multiple complex projects and deadlines

Why join the NSPCC? Everyone here will tell you that the biggest reward is the difference we make to children's lives. But we also know how important it is to feel valued and supported in your role. That's why we offer a competitive salary and a range of benefits, including:

• Generous annual leave – 29 days plus bank holidays (pro-rata), rising to 32 days after five years
• Employee discounts – access to over 3,000 offers and savings
• Employee Assistance Programme (EAP) – free, confidential support for your wellbeing
• Pension scheme – flexible and tax-efficient options
• Life assurance – up to five times your salary depending on scheme membership

Join us and make a difference. You'll be challenged, supported, and given the opportunity to grow — all while helping change millions of young lives for the better.