At a Glance
- Tasks: Lead communications and marketing for the National Sheep Association, engaging with members and stakeholders.
- Company: Join a passionate charity supporting sheep farming across the UK.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a focus on innovation and collaboration.
- Why this job: Make a real impact in the agricultural sector while developing your marketing skills.
- Qualifications: Experience in communications, marketing campaigns, and content creation is essential.
The predicted salary is between 34500 - 34500 £ per year.
Contract: 12-month fixed-term
Hours: Full-time – 5 days per week (37.5 hours)
Location: NSA Head Office, Malvern, with hybrid working by agreement
Reporting to: NSA Chief Executive
Salary: £34,500
About the National Sheep Association (NSA)
The National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events and partnerships to support sheep farmers, influence best practice and strengthen the sector.
Purpose of the Role
To lead and deliver NSA's communications, marketing and content activities, ensuring effective engagement with members, stakeholders, sponsors and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income and organisational objectives. This is a 12-month fixed-term position intended to provide continuity during a period of organisational review and strategic development.
Key relationships with:
- All NSA staff
- NSA regional officeholders
- Regional managers
- Event organisers
- Ram sale officers
- The agricultural and wider press
Management responsibilities:
The NSA Communications Manager is part of the NSA Management Team, which meets regularly to ensure effective internal communication and decision-making. The NSA Communications Manager is the line manager for the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
Job role
Communications
- Lead NSA's communications activity across print, digital and social media channels.
- Develop and deliver communication plans supporting NSA projects, events and campaigns.
- Ensure consistent messaging and brand standards across all communications.
- Produce content for member communications, website updates, newsletters and media releases.
- Build and maintain positive relationships with industry media and external stakeholders.
Marketing
- Develop and implement marketing campaigns to promote NSA membership, events, projects and commercial activity.
- Identify opportunities to improve audience engagement, conversion and retention.
- Work closely with regional teams to support local marketing activity.
- Monitor marketing performance and provide recommendations for improvement.
- Support development of NSA's future marketing strategy and implementation plans.
Sheep Farmer Magazine
- Act as Editor of Sheep Farmer magazine.
- Plan and manage editorial content, production schedules and publication deadlines.
- Liaise with contributors, advertisers, designers and printers.
- Ensure content aligns with NSA priorities and member interests.
- Support development and future evolution of NSA's publications.
Digital Communications
- Oversee management and development of NSA's digital channels.
- Work with the Digital Communications Officer to maximise engagement and reach.
- Support website content planning and digital campaigns.
- Utilise analytics and reporting to drive improvements.
Membership & Events
- Support promotion of NSA membership recruitment and retention initiatives.
- Support marketing and communications activity for NSA events.
- Work alongside colleagues to maximise attendance, sponsorship and commercial opportunities.
Management Responsibilities
- Line manage the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
- Support collaborative working across the Membership & Communications Team.
- Contribute to organisational planning and cross-team projects.
Person Specification
Experience
- Experience leading communications activity within an organisation.
- Experience planning and delivering marketing campaigns.
- Experience creating content across multiple communication channels.
- Experience managing publications, magazines or newsletters.
- Experience working with external stakeholders and media.
Knowledge & Skills
- Excellent written and verbal communication skills.
- Strong copywriting and editing skills.
- Agricultural or rural sector knowledge.
- Marketing planning and campaign management experience.
- Digital communications and social media expertise.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong organisational and stakeholder management skills.
Personal Attributes
- Self-motivated and proactive.
- Creative and innovative thinker.
- Strong attention to detail.
- Able to work independently and collaboratively.
- Enthusiastic about supporting the UK sheep sector.
Desirable Criteria
- Membership organisation experience.
- Editorial or publishing experience.
- Experience using CRM, website and email marketing platforms.
- Experience analysing campaign performance and audience data.
Apply for this role today, or enquire for more details. To apply for this role, please email a covering letter, CV and completed application form to Aaron Dhanda, NSA Operations Director before midnight on Sunday 5th July 2026. Interviews will take place on Tuesday 14th July 2026. Please use the same email address for any enquiries regarding the role.
Communications & Marketing Manager (12-Month FTC) in Malvern employer: National Sheep Association
The National Sheep Association (NSA) is an exceptional employer, offering a dynamic work environment at its Malvern head office with the flexibility of hybrid working arrangements. Employees benefit from a strong commitment to professional development, a collaborative culture that values creativity and innovation, and the opportunity to make a meaningful impact in supporting the UK sheep farming sector. With a focus on effective communication and marketing strategies, NSA fosters growth and engagement within its team, making it an attractive place for those passionate about agriculture and community support.
Contact Details:
National Sheep Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Marketing Manager (12-Month FTC) in Malvern
✨Tip Number 1
Get to know the NSA inside out! Research their projects, events, and values. This way, when you chat with them, you can show off your knowledge and passion for the sheep sector.
✨Tip Number 2
Network like a pro! Reach out to current or former NSA employees on LinkedIn. Ask them about their experiences and any tips they might have. It’s all about making connections that could help you stand out.
✨Tip Number 3
Prepare for the interview by practising common questions related to communications and marketing. Think about how your skills can directly benefit NSA's goals, especially in membership growth and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the NSA team.
We think you need these skills to ace Communications & Marketing Manager (12-Month FTC) in Malvern
Some tips for your application 🫡
Tailor Your Covering Letter:Make sure your covering letter speaks directly to the role of Communications & Marketing Manager. Highlight your relevant experience and how it aligns with NSA's mission to support sheep farming in the UK.
Showcase Your Skills:In your CV, emphasise your excellent written and verbal communication skills, along with your marketing campaign experience. We want to see how you can bring your creativity and organisational skills to the table!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who is self-motivated and enthusiastic about supporting the UK sheep sector, so don’t be afraid to show your passion!
Follow Application Instructions:Make sure to send your covering letter, CV, and completed application form to the specified email address. Following instructions shows attention to detail, which is super important for this role!
How to prepare for a job interview at National Sheep Association
✨Know Your Audience
Before the interview, research the National Sheep Association and its role in supporting sheep farming. Understand their key projects and campaigns, so you can tailor your responses to show how your experience aligns with their mission.
✨Showcase Your Communication Skills
As a Communications & Marketing Manager, your ability to communicate effectively is crucial. Prepare examples of past campaigns you've led, focusing on how you engaged stakeholders and improved audience retention. Be ready to discuss your copywriting and editing skills.
✨Demonstrate Your Marketing Acumen
Be prepared to talk about specific marketing strategies you've implemented in the past. Highlight your experience with digital communications and social media, and how you've used analytics to drive improvements in campaign performance.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the NSA's future direction. Inquire about upcoming projects or challenges they face in the sheep sector, and how you can contribute to their goals during your contract period.
