At a Glance
- Tasks: Lead communications and marketing for the National Sheep Association, engaging with members and stakeholders.
- Company: Join a dynamic charity supporting sheep farming across the UK.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Be part of a passionate team dedicated to supporting the UK sheep industry.
- Why this job: Make a real impact in the agricultural sector while developing your marketing skills.
- Qualifications: Experience in communications, marketing, and content creation is essential.
The predicted salary is between 34500 - 34500 £ per year.
Contract: 12-month fixed-term
Hours: Full-time – 5 days per week (37.5 hours)
Location: NSA Head Office, Malvern, with hybrid working by agreement
Reporting to: NSA Chief Executive
Salary: £34,500
About the National Sheep Association (NSA)
The National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events and partnerships to support sheep farmers, influence best practice and strengthen the sector.
Purpose of the Role
To lead and deliver NSA's communications, marketing and content activities, ensuring effective engagement with members, stakeholders, sponsors and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income and organisational objectives. This is a 12-month fixed-term position intended to provide continuity during a period of organisational review and strategic development.
Key relationships with:
- All NSA staff
- NSA regional officeholders
- Regional managers
- Event organisers
- Ram sale officers
- Agricultural and wider press
Management responsibilities:
The NSA Communications Manager is part of the NSA Management Team, which meets regularly to ensure effective internal communication and decision-making. The NSA Communications Manager is the line manager for the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
Job role
Communications
- Lead NSA's communications activity across print, digital and social media channels.
- Develop and deliver communication plans supporting NSA projects, events and campaigns.
- Ensure consistent messaging and brand standards across all communications.
- Produce content for member communications, website updates, newsletters and media releases.
- Build and maintain positive relationships with industry media and external stakeholders.
Marketing
- Develop and implement marketing campaigns to promote NSA membership, events, projects and commercial activity.
- Identify opportunities to improve audience engagement, conversion and retention.
- Work closely with regional teams to support local marketing activity.
- Monitor marketing performance and provide recommendations for improvement.
- Support development of NSA's future marketing strategy and implementation plans.
Sheep Farmer Magazine
- Act as Editor of Sheep Farmer magazine.
- Plan and manage editorial content, production schedules and publication deadlines.
- Liaise with contributors, advertisers, designers and printers.
- Ensure content aligns with NSA priorities and member interests.
- Support development and future evolution of NSA's publications.
Digital Communications
- Oversee management and development of NSA's digital channels.
- Work with the Digital Communications Officer to maximise engagement and reach.
- Support website content planning and digital campaigns.
- Utilise analytics and reporting to drive improvements.
Membership & Events
- Support promotion of NSA membership recruitment and retention initiatives.
- Support marketing and communications activity for NSA events.
- Work alongside colleagues to maximise attendance, sponsorship and commercial opportunities.
Management Responsibilities
- Line manage the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
- Support collaborative working across the Membership & Communications Team.
- Contribute to organisational planning and cross-team projects.
Person Specification
Experience
- Experience leading communications activity within an organisation.
- Experience planning and delivering marketing campaigns.
- Experience creating content across multiple communication channels.
- Experience managing publications, magazines or newsletters.
- Experience working with external stakeholders and media.
Knowledge & Skills
- Excellent written and verbal communication skills.
- Strong copywriting and editing skills.
- Agricultural or rural sector knowledge.
- Marketing planning and campaign management experience.
- Digital communications and social media expertise.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong organisational and stakeholder management skills.
Personal Attributes
- Self-motivated and proactive.
- Creative and innovative thinker.
- Strong attention to detail.
- Able to work independently and collaboratively.
- Enthusiastic about supporting the UK sheep sector.
Desirable Criteria
- Membership organisation experience.
- Editorial or publishing experience.
- Experience using CRM, website and email marketing platforms.
- Experience analysing campaign performance and audience data.
To apply for this role, please email a covering letter, CV and completed application form to Aaron Dhanda, NSA Operations Director before midnight on Sunday 5th July 2026. Interviews will take place on Tuesday 14th July 2026. Please use the same email address for any enquiries regarding the role.
Communications & Marketing Manager (12-Month FTC) in Great Malvern employer: National Sheep Association
The National Sheep Association (NSA) is an exceptional employer, offering a dynamic work environment in Malvern with the flexibility of hybrid working arrangements. Employees benefit from a strong commitment to professional development, a collaborative culture that values creativity and innovation, and the opportunity to make a meaningful impact on the UK sheep farming sector through engaging communications and marketing initiatives.
Contact Details:
National Sheep Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Marketing Manager (12-Month FTC) in Great Malvern
✨Tip Number 1
Network like a pro! Reach out to folks in the sheep farming community and related sectors. Attend events, join online forums, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best communications and marketing work. Whether it's campaigns you've led or content you've created, having tangible examples can really set you apart when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to organisations like NSA that interest you. Express your enthusiasm for their mission and ask if they have any upcoming opportunities. It shows initiative and can make a lasting impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site can streamline the process and ensure your application gets the attention it deserves. So, don’t miss out!
We think you need these skills to ace Communications & Marketing Manager (12-Month FTC) in Great Malvern
Some tips for your application 🫡
Tailor Your Covering Letter:Make sure your covering letter speaks directly to the role of Communications & Marketing Manager. Highlight your relevant experience and how it aligns with NSA's mission to support sheep farming in the UK.
Showcase Your Skills:In your CV, don’t just list your previous jobs. Instead, showcase specific skills that match the job description, like your experience in managing publications or running marketing campaigns. We want to see what makes you stand out!
Be Clear and Concise:When filling out the application form, keep your answers clear and to the point. Use bullet points if necessary to make it easy for us to read. We appreciate a well-structured application!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to the right place. Plus, it shows you’re keen on joining our team at NSA.
How to prepare for a job interview at National Sheep Association
✨Know Your Stuff
Make sure you’re well-versed in the National Sheep Association's mission and recent projects. Familiarise yourself with their publications, especially Sheep Farmer magazine, as this will show your genuine interest and understanding of the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in leading communications and marketing campaigns. Be ready to discuss how you've engaged stakeholders and improved audience retention in previous positions.
✨Be Creative
Think about innovative marketing strategies or communication plans you could propose for NSA. This shows initiative and that you’re not just looking to fill a role but are eager to contribute to the organisation’s growth.
✨Ask Insightful Questions
Prepare thoughtful questions about the NSA's future projects or challenges they face in the sheep sector. This demonstrates your proactive mindset and genuine interest in the position and the organisation.
