At a Glance
- Tasks: Lead communications and marketing for the National Sheep Association, engaging with members and stakeholders.
- Company: Join a dynamic charity supporting sheep farming across the UK.
- Benefits: Competitive salary, hybrid working, and a chance to make a real impact.
- Other info: Exciting opportunity for career growth in a supportive environment.
- Why this job: Be at the forefront of promoting sustainable sheep farming and connect with industry leaders.
- Qualifications: Experience in communications, marketing, and content creation is essential.
Contract: 12-month fixed-term
Hours: Full-time – 5 days per week (37.5 hours)
Location: NSA Head Office, Malvern, with hybrid working by agreement
Reporting to: NSA Chief Executive
Salary: £34,500
About the National Sheep Association (NSA): The National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events and partnerships to support sheep farmers, influence best practice and strengthen the sector.
Purpose of the Role: To lead and deliver NSA's communications, marketing and content activities, ensuring effective engagement with members, stakeholders, sponsors and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income and organisational objectives. This is a 12-month fixed-term position intended to provide continuity during a period of organisational review and strategic development.
Key relationships with: All NSA staff, NSA regional officeholders, regional managers, event organisers and ram sale officers, plus the agricultural and wider press.
Management responsibilities: The NSA Communications Manager is part of the NSA Management Team, which meets regularly to ensure effective internal communication and decision-making. The NSA Communications Manager is the line manager for the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
Job role
- Communications: Lead NSA's communications activity across print, digital and social media channels. Develop and deliver communication plans supporting NSA projects, events and campaigns. Ensure consistent messaging and brand standards across all communications. Produce content for member communications, website updates, newsletters and media releases. Build and maintain positive relationships with industry media and external stakeholders.
- Marketing: Develop and implement marketing campaigns to promote NSA membership, events, projects and commercial activity. Identify opportunities to improve audience engagement, conversion and retention. Work closely with regional teams to support local marketing activity. Monitor marketing performance and provide recommendations for improvement. Support development of NSA's future marketing strategy and implementation plans.
- Sheep Farmer Magazine: Act as Editor of Sheep Farmer magazine. Plan and manage editorial content, production schedules and publication deadlines. Liaise with contributors, advertisers, designers and printers. Ensure content aligns with NSA priorities and member interests. Support development and future evolution of NSA's publications.
- Digital Communications: Oversee management and development of NSA's digital channels. Work with the Digital Communications Officer to maximise engagement and reach. Support website content planning and digital campaigns. Utilise analytics and reporting to drive improvements.
- Membership & Events: Support promotion of NSA membership recruitment and retention initiatives. Support marketing and communications activity for NSA events. Work alongside colleagues to maximise attendance, sponsorship and commercial opportunities.
- Management Responsibilities: Line manage the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer. Support collaborative working across the Membership & Communications Team. Contribute to organisational planning and cross-team projects.
Person Specification
- Experience: Experience leading communications activity within an organisation. Experience planning and delivering marketing campaigns. Experience creating content across multiple communication channels. Experience managing publications, magazines or newsletters. Experience working with external stakeholders and media.
- Knowledge & Skills: Excellent written and verbal communication skills. Strong copywriting and editing skills. Agricultural or rural sector knowledge. Marketing planning and campaign management experience. Digital communications and social media expertise. Ability to manage multiple projects and deadlines simultaneously. Strong organisational and stakeholder management skills.
- Personal Attributes: Self-motivated and proactive. Creative and innovative thinker. Strong attention to detail. Able to work independently and collaboratively. Enthusiastic about supporting the UK sheep sector.
- Desirable Criteria: Membership organisation experience. Editorial or publishing experience. Experience using CRM, website and email marketing platforms. Experience analysing campaign performance and audience data.
Apply for this role today, or enquire for more details. To apply for this role, please email a covering letter, CV and completed application form to Aaron Dhanda, NSA Operations Director before midnight on Sunday 5th July 2026. Interviews will take place on Tuesday 14th July 2026. Please use the same email address for any enquiries regarding the role.
Communications & Marketing Manager (12-Month FTC) employer: National Sheep Association
The National Sheep Association (NSA) is an exceptional employer, offering a dynamic work environment at its Malvern head office with the flexibility of hybrid working arrangements. Employees benefit from a strong commitment to professional development, a collaborative culture that values creativity and innovation, and the opportunity to make a meaningful impact in supporting the UK sheep farming sector. With a focus on effective communication and marketing strategies, NSA fosters a supportive atmosphere where team members can thrive and contribute to the growth of the organisation and its members.
Contact Details:
National Sheep Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Marketing Manager (12-Month FTC)
✨Tip Number 1
Network like a pro! Reach out to folks in the sheep farming community and related sectors. Attend events, join online forums, and connect with people on LinkedIn. The more connections we make, the better our chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best communications and marketing work. Whether it's campaigns you've led or content you've created, having tangible examples can really set us apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the NSA and its projects. Understand their mission and values, and think about how your experience aligns with their goals. We want to show them we're not just a good fit, but the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the easiest way to ensure your application gets noticed. Plus, it shows you're serious about joining the NSA team and contributing to the sheep sector.
We think you need these skills to ace Communications & Marketing Manager (12-Month FTC)
Some tips for your application 🫡
Tailor Your Covering Letter:Make sure your covering letter speaks directly to the role of Communications & Marketing Manager. Highlight your relevant experience and how it aligns with NSA's mission to support sheep farming in the UK.
Showcase Your Skills:In your CV, don’t just list your previous jobs. Instead, showcase specific skills and achievements that demonstrate your ability to lead communications and marketing campaigns effectively. We want to see your creativity and strategic thinking!
Be Clear and Concise:When filling out the application form, keep your answers clear and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences.
Proofread Before Sending:Before you hit send, take a moment to proofread your application. Spelling and grammar mistakes can distract from your message, so let’s make sure everything is polished and professional!
How to prepare for a job interview at National Sheep Association
✨Know Your Audience
Before the interview, research the National Sheep Association and its role in supporting sheep farming. Understand their key projects and campaigns, as this will help you tailor your responses and show genuine interest in their mission.
✨Showcase Your Communication Skills
As a Communications & Marketing Manager, your ability to communicate effectively is crucial. Prepare examples of past experiences where you've successfully led communication strategies or marketing campaigns, highlighting your copywriting and editing skills.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and creativity. Think of scenarios related to managing publications or engaging stakeholders, and be ready to discuss how you would approach these challenges.
✨Demonstrate Your Passion for Agriculture
Since the role involves working closely with the agricultural sector, express your enthusiasm for sheep farming and rural issues. Share any relevant experiences or knowledge that showcase your commitment to supporting the UK sheep sector.
