Manager or Senior Manager - Thought Leadership Market Research

Manager or Senior Manager – Thought Leadership Market Research

Join to apply for the Manager or Senior Manager – Thought Leadership Market Research role at National Research Group

N RG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges — in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Opportunity
Our Trends & Futures team is seeking a Research Manager or Senior Manager to join our forward-thinking practice focused on cultural insights and thought leadership. In this role, you’ll partner with some of the world’s most influential brands to help them anticipate what’s next—whether that’s decoding shifts in audience values, understanding the impact of emerging tech, or mapping the future of entertainment, gaming, and beyond.

You’ll manage a wide range of initiatives across the full project lifecycle, from design through report delivery. You’ll bring your intellectual curiosity, strategic mindset, and storytelling skills to lead research that inspires action and fuels brand, product, and content strategies.

Your Impact

• Manage all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling.
• Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, and segmentation.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Assist with proposal writing through researching relevant industry trends and topics.
• Build relationships through effectively managing day to day client interaction and helping solve client issues and concerns.
• Troubleshoot any issues that arise in an efficient and effective manner.
• Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.
• Play a role in promoting and sharing NRG’s thinking and insights externally—including at events and conferences, in press opportunities, and across social media—helping to grow our reputation and impact.

Who We\’re Looking For

• Experience – We’d love for you to have 3+ years’ experience working in consumer insights, consumer research or in an analyst/strategy role at an entertainment/media/technology company.
• Your degree(s) – Ideally looking for a 3 year BA/BSc degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – An enthusiasm for research, data driven approaches, and strategic thinking . You enjoy staying up to date on industry trends and developments. Small talking or deep diving on entertainment, technology, gaming, sports and or/lifestyle fuels you.
• Research practitioner – Experience with and flexibility to work on both qualitative and quantitative projects.
• Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
• Data driven – Excellent at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides.
• Data analysis techniques and software – Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
• Communication and storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner . You have great verbal communication skills as well and are comfortable with presenting to groups and sharing your point of view.
• Client- centric – You love nurturing and building relationships and can confidently provide strategic guidance to your clients.
• Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You’re always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics.
• Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
• Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
• Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
• Great Team Member – Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Position Type
This is a full-time position.

What We Offer
We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.

• Flexible/Remote work with optional usage of our great offices in London
• Generous number of recharge days as well as bank holidays and office closure days including the week of Christmas and New Year’s
• Private medical insurance
• Pension scheme with company match
• Parental Leave (baby bonding)
• Regular performance evaluations with opportunities for promotions and merit increases
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
• NRGratitude – our company-wide employee recognition program
• Regular team/company events and activities including annual summer and holiday parties

Our Commitment
Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.