At a Glance
- Tasks: Lead strategic relationships and drive growth in the Cash & Carry, Convenience & Impulse channel.
- Company: Join Amber Beverage UK, a leader in premium drinks brand building.
- Benefits: Enjoy a competitive salary, performance bonuses, private healthcare, and 25 days holiday.
- Other info: Great career development opportunities in a fast-paced, entrepreneurial environment.
- Why this job: Make a real impact in a dynamic industry with ownership and influence over key strategies.
- Qualifications: Experience in managing cash & carry or convenience accounts is essential.
The predicted salary is between 50000 - 60000 € per year.
About Amber Beverage UK
Amber Beverage UK is a leading UK route to market and brand building partner for premium and super premium drinks brands across grocery, wholesale, convenience, specialist retail, e-commerce and on trade. We combine national sales coverage with brand activation, marketing support and commercial execution to help brands grow in the UK market. We put the consumer at the heart of everything we do, combining insight led brand building with strong customer partnerships and commercial execution across every channel. We bring together entrepreneurial thinking, commercial execution and a genuine passion for brands, customers and people development, giving teams the opportunity to grow, contribute ideas and build long term careers within the business. Our portfolio combines established international brands with ambitious incubator brands across premium and super premium spirits, wine, non alcoholic and functional drinks.
The Role
We are looking for a commercially driven National Account Manager to lead our Cash & Carry, Convenience & Impulse channel across the UK. The role forms part of the Amber Beverage UK Off Trade sales team and reports directly into the UK Sales Director, working closely with cross functional teams across sales, marketing, finance and operations. You will manage and develop key partnerships across customers including Booker, Costco, Bestway, Dhamecha, Parfetts, regional cash & carry groups and independent cash & carry operators, while building strong relationships across customer buying teams, depot managers and customer field sales teams. The role will play a key part in accelerating Amber Beverage UK’s distribution, visibility and rate of sale within the UK independent retail and convenience channel. Success in the role will come from driving retailer recruitment, depot execution, promotional activation and strong engagement with customer field sales teams, while delivering commercially sustainable growth across the channel.
Key Responsibilities
- Customer Management
- Manage and develop strategic relationships across cash & carry, convenience and impulse customers
- Deliver agreed volume, NSV and profitability targets across the channel
- Lead joint business planning, promotional negotiations and customer growth plans
- Build strong relationships with buying teams, depot managers, category teams and customer field sales teams
- Increase distribution across independent retail, convenience and symbol groups
- Drive retailer recruitment through depot activation and customer field sales engagement
- Identify new business opportunities across national, regional and independent cash & carry partners
- Channel Development
- Develop and execute channel specific growth plans for convenience and impulse
- Drive execution excellence across depot activity, stack outs, promotions and secondary displays
- Work closely with customer field sales teams to improve visibility, activation and rate of sale
- Support the development of channel specific packs, PMPs and promotional plans aligned to convenience shopper missions
- Identify opportunities linked to changing shopper behaviour and convenience trends
- Contribute ideas and recommendations to help shape Amber Beverage UK’s future convenience and impulse strategy
- Commercial Planning
- Build customer plans aligned to brand and channel priorities
- Manage customer P&Ls, promotional investment and depot pricing architecture
- Balance retailer margin, customer profitability and brand competitiveness
- Monitor sales performance, depletions and ROI across the customer base
- Use market data and insights to support customer presentations and selling stories
- Work closely with finance, demand planning and logistics teams on forecasting and promotional phasing
- Brand Building
- Work closely with brand teams on growth plans and activation priorities
- Support new product launches and customer activation programmes
- Build insight led customer presentations using market and shopper data
- Represent Amber Beverage UK professionally and confidently within the trade
Experience & Skills
- Proven experience managing cash & carry, convenience, impulse or route to market customers
- Strong understanding of UK convenience retail, impulse and cash & carry channels
- Experience working within branded FMCG, wines or spirits businesses
- Experience managing high volume, fast moving customer accounts
- Strong understanding of convenience retail dynamics and impulse shopper behaviour
- Commercially strong with experience managing pricing, promotions and P&Ls
- Strong relationship management and negotiation skills
- Results focused with a strong commercial mindset and high level of accountability
- Confident presenting internally and externally
- Highly organised with strong attention to detail
- Comfortable working in a fast moving entrepreneurial environment
The Type of Person We’re Looking For
- Commercially curious and consumer focused
- Hands on and action oriented
- Strong relationship builder with high personal standards
- Comfortable managing multiple customers and priorities
- Resilient, adaptable and solutions focused
- Commercially ambitious with a growth mindset
- Passionate about brands, customers and the drinks industry
Why Join Amber Beverage UK
This is an opportunity to play a key role in shaping Amber Beverage UK’s growth across one of the most dynamic channels in the UK drinks industry. You will have real ownership, exposure and influence across customers, brands and commercial strategy, within a business that combines entrepreneurial pace with ambitious long term growth plans. For the right person, the role offers the opportunity to help shape channel strategy, influence customer growth plans and play a meaningful part in the next stage of Amber Beverage UK’s development.
Package & Benefits
- Competitive salary
- Performance related bonus of up to 20%
- Car allowance
- Private healthcare
- 25 days holiday
- Company pension
- Product allowance
- Career development opportunities within a growing international business
National Accounts Manager employer: National Off Trade Sales
Amber Beverage UK is an exceptional employer that prioritises employee growth and development within a dynamic and entrepreneurial work culture. With a competitive salary, performance-related bonuses, and comprehensive benefits including private healthcare and career advancement opportunities, employees are empowered to contribute ideas and shape the future of the business while enjoying a meaningful career in the vibrant drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Accounts Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that National Accounts Manager role!
✨Tip Number 2
Prepare for those interviews! Research Amber Beverage UK and understand their brands and market position. Be ready to discuss how your experience aligns with their needs, especially in managing cash & carry and convenience channels. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’d be an awesome addition to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining Amber Beverage UK and ready to dive into the exciting world of premium drinks!
We think you need these skills to ace National Accounts Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Accounts Manager role. Highlight your experience in managing cash & carry and convenience channels, and don’t forget to showcase your relationship-building skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the drinks industry and how your commercial mindset aligns with our goals at Amber Beverage UK.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and manage customer relationships. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at National Off Trade Sales
✨Know Your Brands
Familiarise yourself with Amber Beverage UK's portfolio, especially the key brands mentioned in the job description. Be ready to discuss how you can contribute to their growth and visibility in the market.
✨Understand the Channels
Dive deep into the cash & carry, convenience, and impulse channels. Research current trends and challenges within these sectors, and think about how your experience can help tackle them.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully built and maintained relationships with customers in previous roles. Highlight your negotiation skills and how they led to successful outcomes.
✨Be Data-Driven
Brush up on your ability to analyse market data and insights. Be prepared to discuss how you've used data to inform decisions or strategies in past roles, especially regarding sales performance and promotional effectiveness.
