At a Glance
- Tasks: Lead strategic relationships and drive growth in the Cash & Carry, Convenience & Impulse channel.
- Company: Join Amber Beverage UK, a leader in premium drinks brand building.
- Benefits: Enjoy a competitive salary, performance bonuses, private healthcare, and 25 days holiday.
- Other info: Great career development opportunities in a fast-paced, entrepreneurial environment.
- Why this job: Make a real impact in a dynamic industry with ownership and influence over key strategies.
- Qualifications: Experience in managing cash & carry or convenience accounts is essential.
The predicted salary is between 50000 - 60000 € per year.
About Amber Beverage UK
Amber Beverage UK is a leading UK route to market and brand building partner for premium and super premium drinks brands across grocery, wholesale, convenience, specialist retail, e-commerce and on trade. We combine national sales coverage with brand activation, marketing support and commercial execution to help brands grow in the UK market. We put the consumer at the heart of everything we do, combining insight led brand building with strong customer partnerships and commercial execution across every channel. We bring together entrepreneurial thinking, commercial execution and a genuine passion for brands, customers and people development, giving teams the opportunity to grow, contribute ideas and build long term careers within the business. Our portfolio combines established international brands with ambitious incubator brands across premium and super premium spirits, wine, non alcoholic and functional drinks.
The Role
We are looking for a commercially driven National Account Manager to lead our Cash & Carry, Convenience & Impulse channel across the UK. The role forms part of the Amber Beverage UK Off Trade sales team and reports directly into the UK Sales Director, working closely with cross functional teams across sales, marketing, finance and operations. You will manage and develop key partnerships across customers including Booker, Costco, Bestway, Dhamecha, Parfetts, regional cash & carry groups and independent cash & carry operators, while building strong relationships across customer buying teams, depot managers and customer field sales teams. The role will play a key part in accelerating Amber Beverage UK’s distribution, visibility and rate of sale within the UK independent retail and convenience channel. Success in the role will come from driving retailer recruitment, depot execution, promotional activation and strong engagement with customer field sales teams, while delivering commercially sustainable growth across the channel.
Key Responsibilities
- Customer Management
- Manage and develop strategic relationships across cash & carry, convenience and impulse customers
- Deliver agreed volume, NSV and profitability targets across the channel
- Lead joint business planning, promotional negotiations and customer growth plans
- Build strong relationships with buying teams, depot managers, category teams and customer field sales teams
- Increase distribution across independent retail, convenience and symbol groups
- Drive retailer recruitment through depot activation and customer field sales engagement
- Identify new business opportunities across national, regional and independent cash & carry partners
- Channel Development
- Develop and execute channel specific growth plans for convenience and impulse
- Drive execution excellence across depot activity, stack outs, promotions and secondary displays
- Work closely with customer field sales teams to improve visibility, activation and rate of sale
- Support the development of channel specific packs, PMPs and promotional plans aligned to convenience shopper missions
- Identify opportunities linked to changing shopper behaviour and convenience trends
- Contribute ideas and recommendations to help shape Amber Beverage UK’s future convenience and impulse strategy
- Commercial Planning
- Build customer plans aligned to brand and channel priorities
- Manage customer P&Ls, promotional investment and depot pricing architecture
- Balance retailer margin, customer profitability and brand competitiveness
- Monitor sales performance, depletions and ROI across the customer base
- Use market data and insights to support customer presentations and selling stories
- Work closely with finance, demand planning and logistics teams on forecasting and promotional phasing
- Brand Building
- Work closely with brand teams on growth plans and activation priorities
- Support new product launches and customer activation programmes
- Build insight led customer presentations using market and shopper data
- Represent Amber Beverage UK professionally and confidently within the trade
Experience & Skills
- Proven experience managing cash & carry, convenience, impulse or route to market customers
- Strong understanding of UK convenience retail, impulse and cash & carry channels
- Experience working within branded FMCG, wines or spirits businesses
- Experience managing high volume, fast moving customer accounts
- Strong understanding of convenience retail dynamics and impulse shopper behaviour
- Commercially strong with experience managing pricing, promotions and P&Ls
- Strong relationship management and negotiation skills
- Results focused with a strong commercial mindset and high level of accountability
- Confident presenting internally and externally
- Highly organised with strong attention to detail
- Comfortable working in a fast moving entrepreneurial environment
The Type of Person We’re Looking For
- Commercially curious and consumer focused
- Hands on and action oriented
- Strong relationship builder with high personal standards
- Comfortable managing multiple customers and priorities
- Resilient, adaptable and solutions focused
- Commercially ambitious with a growth mindset
- Passionate about brands, customers and the drinks industry
Why Join Amber Beverage UK
This is an opportunity to play a key role in shaping Amber Beverage UK’s growth across one of the most dynamic channels in the UK drinks industry. You will have real ownership, exposure and influence across customers, brands and commercial strategy, within a business that combines entrepreneurial pace with ambitious long term growth plans. For the right person, the role offers the opportunity to help shape channel strategy, influence customer growth plans and play a meaningful part in the next stage of Amber Beverage UK’s development.
Package & Benefits
- Competitive salary
- Performance related bonus of up to 20%
- Car allowance
- Private healthcare
- 25 days holiday
- Company pension
- Product allowance
- Career development opportunities within a growing international business
National Accounts Manager in London employer: National Off Trade Sales
Amber Beverage UK is an exceptional employer that prioritises employee growth and development within a dynamic and entrepreneurial work culture. With a competitive salary, performance-related bonuses, and comprehensive benefits including private healthcare and a generous holiday allowance, employees are empowered to thrive while contributing to the success of premium drinks brands in the UK market. The opportunity to shape channel strategy and influence customer growth plans makes this role particularly rewarding for those passionate about the drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Accounts Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Amber Beverage UK and its brands. Understand their market position and recent developments. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of National Accounts Manager. Highlight your relationship-building skills and commercial mindset, as these are key to success in this position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Amber Beverage UK team. Let’s get you that dream job!
We think you need these skills to ace National Accounts Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Accounts Manager role. Highlight your experience in managing cash & carry and convenience channels, and don’t forget to showcase your relationship-building skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the drinks industry and how your commercial mindset aligns with our goals at Amber Beverage UK.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and manage customer relationships. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in front of the right people quickly!
How to prepare for a job interview at National Off Trade Sales
✨Know Your Brands
Before the interview, make sure you’re well-versed in Amber Beverage UK's portfolio. Familiarise yourself with their key brands like Stoli and El Tequileño. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Understand the Market
Research the UK convenience and cash & carry market trends. Be prepared to discuss how changing shopper behaviours could impact Amber Beverage UK's strategy. This shows that you’re commercially curious and ready to bring valuable insights to the table.
✨Build Relationships
Highlight your relationship management skills during the interview. Share specific examples of how you've successfully built partnerships in previous roles. Amber Beverage UK values strong relationships, so demonstrating this ability will set you apart.
✨Show Your Commercial Acumen
Be ready to discuss your experience with P&Ls, pricing strategies, and promotional planning. Use concrete examples to illustrate your commercial mindset. This role is all about driving sustainable growth, so showcasing your results-focused approach is key.
