At a Glance
- Tasks: Lead website optimisation and enhance digital purchase journeys to boost revenue.
- Company: Join the Royal Navy Museums, a unique heritage environment with a diverse team.
- Benefits: Enjoy flexible working, generous leave, and discounts at national attractions.
- Other info: Friendly workplace with excellent career development opportunities.
- Why this job: Make a real impact on audience growth and digital performance in a pivotal role.
- Qualifications: Experience in web performance, SEO, and strong analytical skills required.
The predicted salary is between 35588 - 40131 £ per year.
Salary (Grade 6): £35,588 – £40,131 per annum (dependent upon experience)
Hours: 37.5 hours per week – permanent contract
Location: Royal Navy Museums, Portsmouth Historic Dockyard with the opportunity for hybrid working (a combination of working onsite and from home).
Drive Performance. Optimise Journeys. Deliver Revenue.
Royal Navy Museums (RNM) tells the extraordinary story of the Royal Navy - its global influence, rich heritage, and continuing relevance today. As a national museum with sites across the UK, we care for one of the world’s most significant maritime collections and welcome visitors from across the globe.
We are now seeking a Web Performance and SEO Manager to take ownership of our website and digital purchase journeys as core drivers of revenue and audience growth. This is a pivotal role within our newly structured marketing function. Working within the Performance and CRM team, you will:
- Lead the optimisation of website performance, focusing on conversion and revenue generation
- Develop and deliver a structured testing and experimentation programme
- Improve SEO performance to drive high-quality, high-intent traffic
- Analyse digital journeys to identify and prioritise improvements
- Work with developers and digital partners to enhance user experience and checkout performance
- Ensure digital activity is aligned with commercial priorities and delivering measurable impact
You will report to the Performance and CRM Lead and work closely with campaign, content and CRM colleagues to ensure that demand is effectively converted into revenue.
What you can bring
We are looking for a commercially-minded digital specialist with strong expertise in performance optimisation and conversion. You will bring:
- Experience in web performance, CRO or e-commerce optimisation
- Strong understanding of analytics platforms and testing methodologies
- Knowledge of SEO and digital acquisition
- Understanding of user experience and conversion behaviour
- Experience working with developers and digital platforms
- The ability to prioritise effectively and focus on high-impact improvements
- Strong communication skills and the ability to influence stakeholders
What we offer
- The opportunity to be part of a friendly and diverse workplace within a unique heritage environment.
- Group pension plan with Royal London (6% employer contributions, 2% employee contributions and death in service benefit).
- 25 days’ annual leave (plus bank holidays), increasing to 30 days after 5 years’ service, with the option to purchase additional leave.
- Enhanced maternity/adoption and paternity pay.
- Flexible and hybrid working.
- Employee Assistance Programme.
- Paid professional membership fees.
- Free admission to other national museums and attractions within the reciprocal agreement.
- Discounts at our shops and cafes.
- Free and discounted tickets for family and friends.
- A range of other benefits including cycle to work, employer supported volunteering leave, mobile tech, etc.
- Paid reservist leave.
We want you to succeed and showcase your skills and experiences, so if you are invited to interview, we will share our interview questions with you ahead of time. If you would like to have an informal discussion regarding the role, please contact Sharna Bennett, Performance and CRM Lead at sharna.bennett@royalnavymuseums.org.uk.
All applicants are asked to apply by 4 June 2026. If you require reasonable adjustments to the application process, please contact the People team at recruitment@royalnavymuseums.org.uk.
This post requires a DBS check and the right to work in the UK. Please note we cannot currently sponsor work visas.
Web Performance and SEO Manager in Portsmouth employer: National Museum of the Royal Navy
Join the Royal Navy Museums as a Web Performance and SEO Manager and be part of a friendly, diverse workplace steeped in rich maritime heritage. Enjoy a range of benefits including flexible hybrid working, generous annual leave, and professional development opportunities, all while contributing to the optimisation of our digital presence and enhancing visitor experiences at one of the UK's most significant cultural institutions.
Contact Details:
National Museum of the Royal Navy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Web Performance and SEO Manager in Portsmouth
✨Tip Number 1
Get to know the company inside out! Research the Royal Navy Museums and their digital presence. This will help you tailor your conversation during interviews and show that you're genuinely interested in driving their web performance and SEO.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Since we’ll share them ahead of time, take advantage of this and practice your responses. Focus on how your experience in web performance and SEO can directly impact their revenue and audience growth.
✨Tip Number 4
Don’t forget to showcase your results! Bring examples of past projects where you improved web performance or SEO. Numbers speak volumes, so if you can show how your efforts led to increased traffic or conversions, you’ll definitely stand out!
We think you need these skills to ace Web Performance and SEO Manager in Portsmouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Web Performance and SEO Manager. Highlight your experience in web performance, CRO, and SEO, and don’t forget to mention any relevant projects that showcase your skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about optimising digital journeys and how your expertise can drive revenue for Royal Navy Museums. Keep it engaging and personal!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used analytics platforms to improve website performance. We want to see your ability to turn data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets to us directly and stands out in our system!
How to prepare for a job interview at National Museum of the Royal Navy
✨Know Your Stuff
Make sure you brush up on your web performance and SEO knowledge. Familiarise yourself with the latest trends in conversion rate optimisation (CRO) and analytics platforms. Being able to discuss specific tools and methodologies will show that you're not just a theorist but someone who can apply this knowledge practically.
✨Showcase Your Experience
Prepare to share concrete examples of how you've improved website performance or SEO in previous roles. Use metrics to back up your claims—numbers speak volumes! This will help demonstrate your ability to drive revenue and audience growth, which is key for this role.
✨Understand the Audience
Research the Royal Navy Museums and their digital presence. Understand their target audience and think about how you can enhance user experience and conversion behaviour. Showing that you’ve done your homework will impress the interviewers and highlight your genuine interest in the role.
✨Be Ready to Collaborate
Since this role involves working closely with developers and other teams, be prepared to discuss how you’ve successfully collaborated in the past. Highlight your communication skills and ability to influence stakeholders, as these are crucial for ensuring digital activities align with commercial priorities.
