At a Glance
- Tasks: Lead website optimisation and enhance digital purchase journeys to boost revenue.
- Company: Join the Royal Navy Museums, a unique heritage environment with a diverse team.
- Benefits: Enjoy flexible working, generous leave, and discounts at national attractions.
- Other info: Opportunity for career growth in a supportive and friendly workplace.
- Why this job: Make a real impact on digital performance while sharing the Royal Navy's extraordinary story.
- Qualifications: Experience in web performance, SEO, and strong analytical skills required.
The predicted salary is between 35588 - 40131 £ per year.
Salary (Grade 6): £35,588 – £40,131 per annum (dependent upon experience)
Hours: 37.5 hours per week – permanent contract
Location: Royal Navy Museums, Portsmouth Historic Dockyard with the opportunity for hybrid working (a combination of working onsite and from home).
Royal Navy Museums (RNM) tells the extraordinary story of the Royal Navy - its global influence, rich heritage, and continuing relevance today. As a national museum with sites across the UK, we care for one of the world’s most significant maritime collections and welcome visitors from across the globe.
We are now seeking a Web Performance and SEO Manager to take ownership of our website and digital purchase journeys as core drivers of revenue and audience growth. This is a pivotal role within our newly structured marketing function. Working within the Performance and CRM team, you will:
- Lead the optimisation of website performance, focusing on conversion and revenue generation
- Develop and deliver a structured testing and experimentation programme
- Improve SEO performance to drive high-quality, high-intent traffic
- Analyse digital journeys to identify and prioritise improvements
- Work with developers and digital partners to enhance user experience and checkout performance
- Ensure digital activity is aligned with commercial priorities and delivering measurable impact
You will report to the Performance and CRM Lead and work closely with campaign, content and CRM colleagues to ensure that demand is effectively converted into revenue.
What you can bring
We are looking for a commercially-minded digital specialist with strong expertise in performance optimisation and conversion. You will bring:
- Experience in web performance, CRO or e-commerce optimisation
- Strong understanding of analytics platforms and testing methodologies
- Knowledge of SEO and digital acquisition
- Understanding of user experience and conversion behaviour
- Experience working with developers and digital platforms
- The ability to prioritise effectively and focus on high-impact improvements
- Strong communication skills and the ability to influence stakeholders
What we offer
- The opportunity to be part of a friendly and diverse workplace within a unique heritage environment.
- Group pension plan with Royal London (6% employer contributions, 2% employee contributions and death in service benefit).
- 25 days’ annual leave (plus bank holidays), increasing to 30 days after 5 years’ service, with the option to purchase additional leave.
- Enhanced maternity/adoption and paternity pay.
- Flexible and hybrid working.
- Employee Assistance Programme.
- Paid professional membership fees.
- Free admission to other national museums and attractions within the reciprocal agreement.
- Discounts at our shops and cafes.
- Free and discounted tickets for family and friends.
- A range of other benefits including cycle to work, employer supported volunteering leave, mobile tech, etc.
- Paid reservist leave.
We want you to succeed and showcase your skills and experiences, so if you are invited to interview, we will share our interview questions with you ahead of time. If you would like to have an informal discussion regarding the role, please contact Sharna Bennett, Performance and CRM Lead.
All applicants are asked to apply by 4 June 2026. If you require reasonable adjustments to the application process, please contact the People team.
This post requires a DBS check and the right to work in the UK. Please note we cannot currently sponsor work visas.
Digital Performance & SEO Lead – Conversion & Revenue in Portsmouth employer: National Museum of the Royal Navy
Join the Royal Navy Museums as a Digital Performance & SEO Lead and be part of a friendly, diverse workplace that thrives in a unique heritage environment. With a strong focus on employee growth, we offer flexible hybrid working, generous annual leave, and a comprehensive benefits package including a group pension plan and professional development support. This role not only allows you to drive performance and optimise digital journeys but also provides the opportunity to contribute to the storytelling of the Royal Navy's rich history while enjoying perks like free admission to national museums and discounts at our shops.
Contact Details:
National Museum of the Royal Navy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance & SEO Lead – Conversion & Revenue in Portsmouth
✨Tip Number 1
Get to know the company inside out! Research the Royal Navy Museums and their digital presence. Understanding their mission and values will help you tailor your approach during interviews and show that you're genuinely interested in driving performance and optimising journeys.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the role and the team, plus it shows your enthusiasm for joining their mission.
✨Tip Number 3
Prepare for those interviews! Since they share questions ahead of time, take advantage of this. Craft thoughtful responses that highlight your experience in web performance and SEO, and be ready to discuss how you can drive revenue and improve user experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about the opportunity and keen to be part of the Royal Navy Museums team.
We think you need these skills to ace Digital Performance & SEO Lead – Conversion & Revenue in Portsmouth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in web performance and SEO. We want to see how your skills align with our goals of driving performance and optimising journeys.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve improved conversion rates or revenue in previous roles. We love numbers, so if you can quantify your success, even better!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your experience quickly.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at National Museum of the Royal Navy
✨Know Your Numbers
Make sure you’re familiar with key metrics related to web performance and conversion rates. Be ready to discuss how you've used analytics platforms in the past to drive improvements. This shows you understand the importance of data in optimising digital journeys.
✨SEO Savvy
Brush up on your SEO knowledge before the interview. Be prepared to share specific strategies you've implemented to improve search rankings and drive high-quality traffic. This will demonstrate your expertise and how you can contribute to their goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with developers and other teams, think of examples where you’ve successfully collaborated on projects. Highlight your communication skills and how you’ve influenced stakeholders to achieve common goals.
✨Prepare for Testing Scenarios
Expect questions about your experience with testing methodologies and experimentation programmes. Have a couple of examples ready that illustrate how you’ve used A/B testing or similar techniques to optimise user experiences and increase revenue.
