Brand and Media Partnerships Lead

Charity People is delighted to be partnering with National Literacy Trust to recruit a Brand and Media Partnerships Lead. A core position within the National Year of Reading Team, this role is ideal for someone whose skills include creativity, strategic planning, delivery and high‑level relationship management. In the role you will build and deliver public‑facing partnerships designed to bring the National Year of Reading to life across key audiences in the UK, driving awareness and behaviour change. You will expand upon the existing campaign plan, conceiving and delivering a series of partnerships with media owners, brands and others that include public‑facing activations to make the National Year of Reading memorable and impactful across society.

Contract: one‑year fixed‑term contract from early 2026.

Location: hybrid role between home and London office – you will work regularly from home with occasional in‑person meetings or travel; you will be required to be in London at least weekly.

Applications close on: Wednesday 17th December. First interviews will be held remotely on either 7th or 8th January. Second‑round interviews will take place in person the following week.

Key Responsibilities

• Lead on the development and delivery of high‑impact cultural moments and events with creative and media agencies and internal teams.
• Secure media and platform support, including creator‑led campaigns and inventory to reach general and target audiences.
• Effectively manage high‑profile partner relationships throughout the year, from inception through delivery and post‑partnership evaluation.
• Collaborate with the fundraising and other internal teams to source, vet and secure new partnerships, including developing partner proposals, decks and reports.
• Work with the National Year of Reading team and key stakeholders across the organisation to establish a clear framework within which campaign partnerships can operate.
• Ensure the partnership strategy aligns with the goals of the National Year of Reading, prioritising sectors that deliver the most value for the campaign.
• Partner with the research and evaluation team to support campaign evaluation and reporting.

Qualifications and Experience

• Campaign experience from either client or agency side (marketing, media or creative).
• Track record leveraging pro‑bono and in‑kind support to deliver creative executions.
• Experience working on a range of digital and traditional media partnerships.
• Track record of delivering public‑facing moments that reach broad audiences and generate national PR coverage.
• Relationship management skills at senior, cross‑sector level.
• Experience developing and delivering brand or creative partnerships to reach young people, parents, communities or schools.
• Demonstrated strategic thinking and ability to deliver complex, collaborative projects end‑to‑end.
• Effective communication skills to engage varied audiences.
• Project management experience across multiple stakeholders.
• Adaptability to the demands of a short‑term role, picking up on existing projects while working on new prospects and delivery from the start.

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People. Charity People is a forward‑thinking, inclusive organisation that actively promotes equity, diversity and inclusion. We match charity needs with the skills and experience of candidates irrespective of background, believing that greater diversity leads to greater results for the charities we work with.