At a Glance
- Tasks: Lead exciting marketing campaigns and drive growth with innovative strategies.
- Company: Join a fun and friendly team at National Learning Group.
- Benefits: Enjoy 31 days annual leave, private medical insurance, and progression opportunities.
- Other info: Casual dress code and a supportive atmosphere for personal development.
- Why this job: Make a real impact in a hands-on role that combines strategy and delivery.
- Qualifications: Proven experience in multi-channel marketing and strong digital skills required.
The predicted salary is between 35000 - 35000 £ per year.
National Learning Group is looking for an experienced Marketing Manager to take ownership of our marketing activity and help drive the next stage of our growth. This is a broad, hands-on role for someone who can combine marketing strategy with delivery.
You'll lead our marketing plans and campaigns, oversee our digital channels and external agency support, and work closely with Sales to generate good-quality enquiries and improve conversion.
What you'll be doing:
- Developing and delivering marketing plans and campaigns aligned with commercial priorities
- Managing lead-generation activity across SEO, GEO, PPC, paid and organic social, email and other digital channels
- Overseeing website, campaign and customer-facing content
- Working closely with Sales to improve targeting, lead quality and customer journeys
- Managing marketing budgets and monitoring campaign performance and ROI
- Briefing and managing external agencies and suppliers
- Maintaining a strong and consistent brand across our services and communication
- Managing and developing marketing colleagues where applicable
About you:
You'll have proven experience managing multi-channel marketing campaigns from planning through to results, with strong digital marketing knowledge and a commercial mindset. You'll be comfortable using data to make decisions, managing budgets and external suppliers, and balancing multiple priorities. Strong writing, communication and stakeholder management skills are also important. You'll be practical, organised and commercially focused, with the confidence to take ownership of marketing activity rather than simply coordinate it. You'll know when to challenge, when to test something new and, importantly, how to turn marketing activity into measurable results.
Safeguarding Statement:
We are committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults, and we expect all staff, contractors and volunteers to share this commitment. As such, we follow safer recruitment practices including appropriate pre-engagement checks. These include assessing candidates' suitability to work with vulnerable groups, verifying right to work, identity and qualifications, conducting online checks and thorough employment history vetting, obtaining references from any previous employers as deemed appropriate, and conducting checks with Disclosure and Barring Service (DBS) and Teaching Regulation Authority (TRA). Please only proceed with your application if you agree to us performing these checks.
Marketing Manager in Lincolnshire employer: National Learning Group
National Learning Group is an excellent employer, offering a competitive salary and a supportive work environment that prioritises employee well-being with benefits like 31 days of annual leave and a health cash back plan. The company fosters a fun and friendly atmosphere, encouraging personal growth and progression opportunities, making it an ideal place for those looking to make a meaningful impact in their finance careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Lincolnshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for National Learning Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like National Learning Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with National Learning Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at National Learning Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Lincolnshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit National Learning Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of National Learning Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about National Learning Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at National Learning Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at National Learning Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At National Learning Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
