At a Glance
- Tasks: Manage social media accounts and create impactful content to influence housing policies.
- Company: Join the National Housing Federation, the voice of housing associations in England.
- Benefits: Enjoy 27 days annual leave, flexible working, private healthcare, and training opportunities.
- Why this job: Make a real impact on social housing while working in a supportive and inclusive environment.
- Qualifications: Experience in social media, content creation, and understanding of media channels is essential.
- Other info: We encourage applications from diverse backgrounds and offer reasonable adjustments for disabled candidates.
The predicted salary is between 25000 - 35000 £ per year.
PR and Social Media Executive
Salary: £30,220 per annum
Hours: 35hrs per week
Contract: Permanent
Benefits :
- 27 days’ annual leave + statutory holidays + three closures days over the Christmas period.
- Flexible working for all staff including working from home/hybrid working, and flexitime/TOIL scheme.
- Attractive family friendly policies.
- Private healthcare cover.
- Season ticket loans.
- Employee awards, and training and development opportunities.
For more information about our benefits please visit our website.
Location: London
Please note, the successful candidate will be expected to carry out two days in-person working per week on average which will include attendance at the above office location.
Flexible working arrangements can be discussed and agreed with the line manager subject to role and business needs.
An exciting opportunity has arisen at the National Housing Federation (NHF) for a PR and Social Media Executive to join our team and work across the media landscape to help shape public understanding of housing and influence political decisions around how we solve the housing crisis.
The NHF is the voice of housing associations in England. We are the trade body to almost 600 housing associations, who have grown from philanthropic roots to provide 2.6 million homes to around six million people. You can find further information about the NHF on our website.
With 4.2 million people in need of social housing in England today, including nearly 160,000 homeless children, we share the government’s ambition to deliver the biggest boost to social housing in a generation.
However, the social housing sector needs support to rebuild its capacity, after decades of crippling cuts. As a new parliament begins, and with the first big Spending Review on the horizon, you will join the NHF’s PR and Social Media team as it leads a major campaign to make the case for a once-in-a-generation, long-term plan for housing that enables us to build the social homes our country desperately needs.
Please scroll down to the bottom of the page to download the full job profile and person specification for this role.
Key elements of the role:
- You will work closely with the Head of Media and PR Officers to manage our social media accounts on a day-to-day basis, using the channels to support our organisational priorities and amplify our public and political influencing work.
- You will work with the public affairs team, project groups, members and external stakeholders to create inspiring and impactful content, and champion social media across the organisation.
- You will support PR colleagues to deliver a first class press office function, including monitoring relevant press activity, managing the team’s activity trackers, rotas and subscriptions and helping respond to media requests and update media lines.
The successful candidate:
The successful candidate will be able to demonstrate:
- Experience of working across a variety of social media platforms and creating content for different audiences.
- Experience of developing creative digital content, working with case studies and using knowledge of the latest trends and developments.
- Knowledge of social media analytics and experience of using key tools to track and evaluate social media performance.
- The ability to collaborate with colleagues from across an organisation to develop messaging and create content.
- Experience of drafting copy aimed at a variety of audiences.
- Understanding of different media channels and the politics of various print and broadcast channels.
- Organisational skills and ability to develop and manage processes to ensure efficient and effective team functions.
Equality, diversity and inclusion
The NHF has published its equality, diversity and inclusion strategy, which was co-created with staff. We are proud to be an equal opportunity workplace and we value the contribution each individual makes to our work.
We are committed to equality, diversity and inclusion and are working to increase the diversity profile of our workforce. We are currently under-represented by ethnic minorities, people with a disability or disabilities and LGBTQ+, and would particularly welcome applications from people in these groups.
Disability confident employer
We are a disability confident employer and if you are a disabled person who demonstrates you meet the skills and experience we consider essential for the role, we will offer you an interview.
We are happy to consider reasonable adjustments to our recruitment process if you have a disability or have a condition that you feel may affect your performance during the recruitment process. Please email Stephanie Green, People Manager with your request or to arrange a time to discuss in more detail.
Our role profile and job advert can also be requested in large print or in accessible format.
Uploading your CV and cover letter
If you decide to apply for this role, when requested, please upload a version of your CV that does not include any personal details , such as name, gender, age etc. You should also ensure that you do not add your name at the end of the cover letter . This will help us to shortlist candidates for interview based solely on their knowledge, skills and experience.
Right to work in the UK/UK VISA sponsorship
You must have the right to work in the UK and it is important to note that the NHF does not sponsor individuals to work in the UK.
Closing date for applications: 27th January.
Interview date: 5th and 6th February.
This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
PR and Social Media Executive employer: National Housing Federation
Contact Detail:
National Housing Federation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Social Media Executive
✨Tip Number 1
Familiarize yourself with the National Housing Federation's mission and current campaigns. Understanding their goals will help you align your social media strategies with their objectives, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with social media analytics tools. Be prepared to discuss how you've used data to inform your content strategy and improve engagement in previous roles.
✨Tip Number 3
Network with professionals in the housing and PR sectors. Engaging with industry peers can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare examples of impactful content you've created for different audiences. Being able to demonstrate your versatility in content creation will set you apart from other candidates.
We think you need these skills to ace PR and Social Media Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the PR and Social Media Executive position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and public relations. Use specific examples from your past experience to demonstrate how you can contribute to the NHF's mission and goals.
Highlight Relevant Experience: In your CV, emphasize your experience with various social media platforms and content creation. Mention any analytics tools you have used to track performance and how you have adapted content for different audiences.
Follow Application Guidelines: When submitting your application, ensure that your CV does not include personal details such as your name or age, as per the NHF's instructions. This will help them focus on your skills and experience during the shortlisting process.
How to prepare for a job interview at National Housing Federation
✨Showcase Your Social Media Savvy
Be prepared to discuss your experience with various social media platforms. Highlight specific campaigns or content you've created that had a measurable impact, and be ready to share insights on how you track and evaluate social media performance.
✨Demonstrate Your Collaborative Spirit
The role requires working closely with different teams. Share examples of how you've successfully collaborated with colleagues to develop messaging and create content. Emphasize your ability to adapt your communication style for different audiences.
✨Understand the Media Landscape
Familiarize yourself with the current media landscape, especially regarding housing issues. Be ready to discuss how you would approach media requests and your understanding of the politics surrounding various print and broadcast channels.
✨Prepare for Questions on Diversity and Inclusion
Given the NHF's commitment to equality, diversity, and inclusion, be prepared to discuss how you can contribute to these values in your role. Think about your experiences and how they align with the organization's goals in this area.