Communications & Marketing Executive in York

Job summaryCan you tell the story of how Hospice care helps local people?At St Leonard's Hospice, we are looking for skilled Communications & Marketing Executive to join our Comms team, supporting colleagues across the Hospice to:Make sure patients, families, healthcare professionals and carers know what help St Leonard's offers and how they can access our supportCampaign for changes in public policy and awareness of palliative and end-of-life issuesPromote a range of income generating activity to new and existing supportersThis is a full-time role, working37.5 hours per week, usually Mon-Fri though occasional evening and weekend work will be required. Once established in role, home working for up to two days a week will be feasible. The salary band for this role is28,555 to 31,337a year.Main duties of the jobTo succeed, you'll work collaboratively across the Hospice to create and share engaging insight-based, audience-focused communications.Reporting directly to the Head of Communications, and working alongside another Communications & Marketing Executive, you will create compelling content to showcase the Hospice's work and the difference it makes for patients, families and carers.To apply, you will need:Experience in a similar role and the ability to demonstrate your skillsThe ability to create compelling content online and in printA track record in evaluating campaigns to support continuous improvementWhat's in it for you:Flexibility for a great work/life balanceGenerous annual leave entitlement of up to 41 daysAttractive pension schemesExtensive employee discounts on shops, holidays and lifestyle choices and Blue Light Card discountsOpportunities to grow your skills and careerFree onsite car parkingA supportive and friendly working environmentAbout usOur mission is to provide excellent care and support to those living with life-limiting illness and to the people they care about, to enrich their lives and to contribute to the ongoing development of end-of-life care. We do this by placing our patients at the centre of everything we do, and through involving patients and their families in all decisions regarding their care.We can only achieve this with the help of our amazing colleagues, by developing and recognising their contribution, and by sharing our knowledge and skills through education, audit and research.DetailsDate posted11 November 2026Pay schemeOtherSalary 28,555 to 31,337 a year ContractPermanentWorking pattern Full-time Reference numberHG1736812MaiCMEJob locationsSt Leonard's Hospice185 Tadcaster RoadYorkNorth YorkshireYO24 1GLUnited KingdomJob descriptionJob responsibilitiesUnder the leadership of the Head of Communications, this role is responsible for carrying out day-to-day marketing and communications activity to: Engage the Hospice's key audiences: - Potential supporters and/or beneficiaries among the general public- Existing supporters and beneficiaries- Partners and practitioners in the healthcare sector- Commissioners, politicians and decision-makers responsible for Hospice funding and hospice-related related policy Strengthen our message that St Leonards Hospice (SLH) is here to care for people affected by terminal illness from the point of diagnosis, helping patients to live well and, when the time comes, have the best possible death according to their needs. Create and share content that shows the difference hospice care makes for patients, families and carers affected by life-limiting/terminal illness.The post-holder will provide marketing and communications expertise to support the Hospice's clinical, corporate and income generation teams to achieve the organisations strategic aims.Main duties and responsibilities1. Support the Head of Communications to create, review and continuously improve communications and marketing plans for the Hospices clinical, corporate and income generation activity.2. Lead on the delivery of communications and marketing activity, collaborating with teams across the Hospice to achieve the organisations strategic objectives. 3. Contribute to the development and monitoring of performance indicators that demonstrate progress towards organisational objectives, as well as the contribution of the Communications function to this success.4. Create compelling content for use across channels, showing the value of SLHs work and the difference it makes for patients, families and carers. 5. Proactively identify stories that demonstrate SLHs impact.6. Engage with SLH beneficiaries to capture their feedback and stories, remaining at all times sensitive to and respectful of their lived experience.7. Collate and refresh SLH website content.8. Proofread/quality check communications and marketing materials.9. Contribute to the development and implementation of SLH brand guidelines.10. Monitor social media, email and website performance and provide insight from analytics.11. Respond to email, social media and website enquiries.12. Attend Hospice-related events, providing communications support on the day and in the follow-up.13. Liaise with the media to ensure coverage of Hospice-related stories and to coordinate media interviews.14. Undertake departmental administrative tasks as required. Job description Job responsibilitiesUnder the leadership of the Head of Communications, this role is responsible for carrying out day-to-day marketing and communications activity to: Engage the Hospice's key audiences: - Potential supporters and/or beneficiaries among the general public- Existing supporters and beneficiaries- Partners and practitioners in the healthcare sector- Commissioners, politicians and decision-makers responsible for Hospice funding and hospice-related related policy Strengthen our message that St Leonards Hospice (SLH) is here to care for people affected by terminal illness from the point of diagnosis, helping patients to live well and, when the time comes, have the best possible death according to their needs. Create and share content that shows the difference hospice care makes for patients, families and carers affected by life-limiting/terminal illness.The post-holder will provide marketing and communications expertise to support the Hospice's clinical, corporate and income generation teams to achieve the organisations strategic aims.Main duties and responsibilities1. Support the Head of Communications to create, review and continuously improve communications and marketing plans for the Hospices clinical, corporate and income generation activity.2. Lead on the delivery of communications and marketing activity, collaborating with teams across the Hospice to achieve the organisations strategic objectives. 3. Contribute to the development and monitoring of performance indicators that demonstrate progress towards organisational objectives, as well as the contribution of the Communications function to this success.4. Create compelling content for use across channels, showing the value of SLHs work and the difference it makes for patients, families and carers. 5. Proactively identify stories that demonstrate SLHs impact.6. Engage with SLH beneficiaries to capture their feedback and stories, remaining at all times sensitive to and respectful of their lived experience.7. Collate and refresh SLH website content.8. Proofread/quality check communications and marketing materials.9. Contribute to the development and implementation of SLH brand guidelines.10. Monitor social media, email and website performance and provide insight from analytics.11. Respond to email, social media and website enquiries.12. Attend Hospice-related events, providing communications support on the day and in the follow-up.13. Liaise with the media to ensure coverage of Hospice-related stories and to coordinate media interviews.14. Undertake departmental administrative tasks as required.Person Specification Other EssentialDemonstrable commitment to the Hospices causeHave sympathy with the philosophy and concept of hospice carePrepared to assist with Hospice fundraising activitiesDesirableCurrent driving licence/ business insurance and access to own vehicle for work purposes Personal EssentialA professional approachAbility to work with discretionAbility to work individually and as part of a teamFriendly and approachableAbility to work in fast paced and varied environment and adapt quickly to changing briefsEnthusiasm and can do attitude IT EssentialStrong IT skillsKnowledge of Microsoft applications (Word, Excel, Powerpoint, Outlook)DesirableExperience in using Canva, photoshop and other creative platformsExperience with social media content management systems (Hootsuite etc)Experience using MailchimpExperience using content management systems including WordPress Communication EssentialExcellent verbal and written communication skills, including good grammarConfident in speaking with patients, families, and supportersGood presentation skillsPersuasive and motivationalProven interpersonal skillsAbility to communicate at all levels within the Hospice Experience EssentialProven experience in marketing and communications in a similar roleExperience in devising, implementing and evaluating integrated communications / marketing campaignsExperience identifying material for content and able to capture and share this with sensitivityWorking knowledge of data protectionProven track record of overseeing social media channels Website content managementTrack record of using audience insights and competitor activity to build engagementStrong copywriterCreative and innovative thinkerStrong organisational and planning skillsGood attention to detailDesirablePhotography, video and editing skillsKnowledge of working in a charity environment Qualifications DesirableEducated to degree levelCommunications or marketing qualification Person Specification Other EssentialDemonstrable commitment to the Hospices causeHave sympathy with the philosophy and concept of hospice carePrepared to assist with Hospice fundraising activitiesDesirableCurrent driving licence/ business insurance and access to own vehicle for work purposes Personal EssentialA professional approachAbility to work with discretionAbility to work individually and as part of a teamFriendly and approachableAbility to work in fast paced and varied environment and adapt quickly to changing briefsEnthusiasm and can do attitude IT EssentialStrong IT skillsKnowledge of Microsoft applications (Word, Excel, Powerpoint, Outlook)DesirableExperience in using Canva, photoshop and other creative platformsExperience with social media content management systems (Hootsuite etc)Experience using MailchimpExperience using content management systems including WordPress Communication EssentialExcellent verbal and written communication skills, including good grammarConfident in speaking with patients, families, and supportersGood presentation skillsPersuasive and motivationalProven interpersonal skillsAbility to communicate at all levels within the Hospice Experience EssentialProven experience in marketing and communications in a similar roleExperience in devising, implementing and evaluating integrated communications / marketing campaignsExperience identifying material for content and able to capture and share this with sensitivityWorking knowledge of data protectionProven track record of overseeing social media channels Website content managementTrack record of using audience insights and competitor activity to build engagementStrong copywriterCreative and innovative thinkerStrong organisational and planning skillsGood attention to detailDesirablePhotography, video and editing skillsKnowledge of working in a charity environment Qualifications DesirableEducated to degree levelCommunications or marketing qualificationEmployer detailsEmployer nameSt Leonard's HospiceAddressSt Leonard's Hospice185 Tadcaster RoadYorkNorth YorkshireYO24 1GLUnited KingdomEmployer's websiteEmployer detailsEmployer nameSt Leonard's HospiceAddressSt Leonard's Hospice185 Tadcaster RoadYorkNorth YorkshireYO24 1GLUnited KingdomEmployer's website