Marketing Officer in Kenilworth

Age UK Coventry & Warwickshire is recruiting! We have an exciting opportunity for a Marketing Officer to join our friendly and dedicated Central Administration Team. Our Marketing Officer plays a key role in raising awareness of the charity's services, projects, and impact across Coventry and Warwickshire. Working closely with the Central Operations Manager, you will help deliver engaging marketing campaigns, manage social media channels, create compelling content, support community engagement activities, and promote the work of the charity to a wide range of audiences. If you are a creative and organised individual who is passionate about making a difference to the lives of older people, then this may be the role for you!

Staff benefits include:

• Employee Assistance Programme
• Blue Light Discount Card
• Age UK Discount Portal
• Tickets for Good
• 27 days annual leave + Bank Holidays (Pro Rata)

Mainly based at the Leamington office, with ad hoc days in the Coventry office. A full UK driving licence and access to a vehicle for work purposes is essential as the role involves travel to various sites across Coventry & Warwickshire.

We are unable to provide visa sponsorship for this position.

Main duties of the job

• Excellent communication and organisational skills
• Experience of using a range of social media platforms effectively
• The ability to create engaging and informative content for different audiences
• Good IT skills, including Microsoft Office, email, web-based research, websites and social media
• The ability to manage supporter and customer information accurately using databases or CRM systems
• An understanding and appreciation of the needs of older people
• The ability to build positive relationships with colleagues, volunteers, community groups and external partners
• A collaborative approach and the ability to work effectively as part of a team
• A full driving licence and access to your own vehicle

Ideally you will also have:

• An understanding of marketing and communications across both digital and traditional channels
• Experience of creating content for social media, websites, newsletters and printed materials
• An understanding of GDPR, safeguarding and maintaining confidentiality

In return, you'll have the opportunity to use your skills to support a local charity that makes a real difference to older people across Coventry & Warwickshire, helping us to increase awareness, engagement, volunteering, fundraising and support for our services.

About us

We're a local charity working in the community to support older people, their families and carers. We want everyone to be able to love later life.

Job responsibilities

• To adhere to all relevant policies.
• To comply with all relevant legislation.
• To undertake appropriate training and personal development as required for the role.
• To support the work of the Central Operations Manager in the event of sickness, holiday, or other exceptional circumstances.
• To portray a positive image of the organisation both internally and externally, and set high standards of personal integrity and professionalism, leading by personal example.
• To undertake such other duties as may be reasonably required, consistent with the nature and grade of the post.

Duties and Responsibilities

• To be an active, integrated, and cohesive member of the central administration team in order to contribute fully to the delivery of the charity's strategic marketing and communications objectives.
• To work with the Central Operations Manager to improve the profile, visibility, and reputation of the charity across Coventry and Warwickshire.
• To work effectively with all people, developing productive relationships with colleagues, volunteers, external partners, and the Board of Trustees.
• To contribute to the preparation of reports and information for the Central Operations Manager and other leadership team members as required.
• To represent the organisation as required.
• To lead on key marketing, communications, promotional activities, projects, and campaigns as required.

Specific Responsibilities

• To develop and cultivate positive relationships within local communities across Coventry and Warwickshire.
• To identify opportunities to increase awareness of the charity, promote its services, strengthen community engagement, and enhance the organisation's profile.
• To promote the work of Age UK Coventry & Warwickshire through the creation and distribution of marketing and promotional materials, ensuring consistency with organisational branding, including assisting with the recruitment process.
• To develop a database of supporters of the charity and cultivate a long-term relationship between them and the charity.
• To manage and develop the charity's social media channels, creating engaging content and supporting audience growth and engagement.
• To support managers in their relationships with external organisations.
• To contribute to monitoring, reporting, and evaluating the effectiveness of marketing, communications, and promotional activities.
• Utilise national and local campaigns to celebrate the work of the charity and increasing awareness of its services, projects, and impact.
• Contribute towards the development and maintenance of the website, charitable publications, and materials.
• To support the promotion of legacy giving through marketing campaigns, awareness activities, and the development of appropriate promotional materials.
• To prepare and distribute press releases, case studies, news stories, and promotional content to local media outlets and other appropriate channels.
• To create, manage, and monitor digital advertising campaigns, including social media and search engine advertising.
• To produce and distribute internal communications, including staff newsletters and organisational updates.
• To plan, create, and deliver email marketing campaigns to promote services, events, campaigns, volunteering opportunities, and organisational news.

All staff have an individual responsibility to comply with the organisations policies and practices.

Person Specification

Experience

Essential

• Sound knowledge and practical experience of using varied social media platforms.
• Experience of administration work in a professional environment.
• Experience of face-to-face customer service.
• Experience of organising and delivering small organisational events.

SKILLS & ABILITIES

• Understanding and appreciation of the needs of older people.
• Excellent communication and organisation skills.
• Good level of computer literacy, for word processing, emailing, record keeping, web-based research, website and social media.
• Ability to work with a CRM and manage supporter data.
• Commitment to equality of opportunity.
• Understanding of confidentiality, GDPR and safeguarding.

PERSONAL QUALITIES

• Full driving licence with access to own vehicle.
• Collaborative approach and strong team player.
• Results orientated.
• Honesty, openness, and integrity.
• Responsive to feedback and opportunities.

Desirable

KNOWLEDGE & EXPERIENCE

• Understanding of effective marketing and communication techniques, including digital and traditional channels.
• Experience of creating engaging content for digital, print, and social media communications.

Qualifications

Essential

• Good level in education: English & Maths GCSEs grade 4 or equivalent.