Digital Channels Manager

Job summaryThe Digital Channels Manager plays a lead role in overseeing the organisations digital channel infrastructure and delivering a strategy that optimises the website, social media and email marketing. The postholder manages key relationships with external suppliers including our website agency, email marketing platform and social media management system and oversees the delivery of a digital roadmap centred on achieving business goals. With a strong focus on user experience, engagement, continuous improvement and digital innovation, the digital channels manager provides strategic advice to optimise and grow the organisations channels. Adept at project management, the postholder delivers major digital initiatives, working closely with internal and external stakeholders to deliver projects on time, to budget and to specifications.Working closely with the senior digital channels officer, the postholder builds digital capability across the organisation, providing technical advice, best practice guidance and training. They also ensure that digital data analysis is shared and acted upon, and maintain digital policies and procedures to incorporate best practice. The postholder also line manages the senior digital channels officer.Main duties of the jobAs a Digital Channels Manager, you will:Shape and improve our website, email and social media channels.Lead relationships with digital suppliers and platform providers.Deliver a user-focused digital roadmap aligned to organisational priorities.Maintain robust digital processes, policies and governance.Build digital capability across the organisation through training, support and insight.About usThe NHS Alliance is committed to promoting a diverse and inclusive environment for our staff. A place where we can all be ourselves and succeed on merit. We offer a range of inclusive employment policies including family friendly policies and flexible working and we have range of channels to support staff from different backgrounds including our staff networks. The NHS Alliance is committed to being a flexible employer. We understand the value and benefit to our employees being able to work flexibly and our agile working principles are designed to empower our people to work with optimal flexibility and minimal constraints to support a work life balance and take care of employee health and wellbeing.You will receive an excellent benefits package, including 30 days annual leave (plus bank holidays), pension scheme, cycle to work scheme, salary sacrifice schemes and travel season ticket loans.DetailsDate posted23 October 2026Pay schemeOtherSalary 46,822 a year ContractPermanentWorking pattern Full-time Reference numberNHS1245140Job locations2nd Floor, 18 Smith SquareWestminster, LondonSW1P 3HZUnited Kingdom2, The Calls,LeedsLeedsLS2 7JUUnited KingdomJob descriptionJob responsibilitiesDay-to-day management and strategic continuous improvement of digital systems, specifically focused on website, email marketing and social media channels and management systems.Manages relationships with key suppliers, overseeing technical support, continuous improvement and strategic development work; also acts as product owner the website, email marketing platform and social media management system. Maintains important internal relationships with colleagues in the CRM and IT teams.Develops and implements a digital roadmap, maintaining a focus on business goals, user needs, accessibility and security.Oversees and maintains digital processes and policies, including out-of-hours arrangements for critical incidents.Supports staff across the business to make better use of digital channels through sharing best practice, analytics and training.Alongside the senior digital channels officer, acts as technical support for staff across the organisation on website, email marketing and social scheduling systems.Work collaboratively with the senior digital channels officer on regular evaluation and data analysis.Support the development and delivery of the organisations communications agency, HealthCommsPlus. This could include providing specialist communications support, client account management and other commercially oriented activities, subject to business need. Job description Job responsibilitiesDay-to-day management and strategic continuous improvement of digital systems, specifically focused on website, email marketing and social media channels and management systems.Manages relationships with key suppliers, overseeing technical support, continuous improvement and strategic development work; also acts as product owner the website, email marketing platform and social media management system. Maintains important internal relationships with colleagues in the CRM and IT teams.Develops and implements a digital roadmap, maintaining a focus on business goals, user needs, accessibility and security.Oversees and maintains digital processes and policies, including out-of-hours arrangements for critical incidents.Supports staff across the business to make better use of digital channels through sharing best practice, analytics and training.Alongside the senior digital channels officer, acts as technical support for staff across the organisation on website, email marketing and social scheduling systems.Work collaboratively with the senior digital channels officer on regular evaluation and data analysis.Support the development and delivery of the organisations communications agency, HealthCommsPlus. This could include providing specialist communications support, client account management and other commercially oriented activities, subject to business need. Person Specification Experience EssentialExtensive experience of delivering complex digital projects with multiple internal and external stakeholders that meet organisational objectives. Excellent digital skills with a good understanding of SEO, AEO, UX, analytics, testing solutions, digital design and social media. Experience of developing and implementing digital channel strategies, with knowledge of CRM, email marketing systems, social media channels, Google Tag Manager, tracking and analytics. Extensive experience managing website CMS systems, and of leading agency relationships on maintenance and technical development. Experience of analysing data and sharing insight at various levels of an organisation to improve performance. Solid experience of managing tender processes and procurement exercises. The ability to operate with a high degree of flexibility in covering a range of activities, from high-level and strategic to operational and transactional, at the same time Track record of effectively managing people by building strong relationships and providing a blend of support, development and performance management that enables direct reports to work at their best. DesirableExperience of working within healthcare communications, a membership body, and/or a communications agency. Person Specification Experience EssentialExtensive experience of delivering complex digital projects with multiple internal and external stakeholders that meet organisational objectives. Excellent digital skills with a good understanding of SEO, AEO, UX, analytics, testing solutions, digital design and social media. Experience of developing and implementing digital channel strategies, with knowledge of CRM, email marketing systems, social media channels, Google Tag Manager, tracking and analytics. Extensive experience managing website CMS systems, and of leading agency relationships on maintenance and technical development. Experience of analysing data and sharing insight at various levels of an organisation to improve performance. Solid experience of managing tender processes and procurement exercises. The ability to operate with a high degree of flexibility in covering a range of activities, from high-level and strategic to operational and transactional, at the same time Track record of effectively managing people by building strong relationships and providing a blend of support, development and performance management that enables direct reports to work at their best. DesirableExperience of working within healthcare communications, a membership body, and/or a communications agency. Disclosure and Barring Service CheckThis post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.Employer detailsEmployer nameThe NHS AllianceAddress2nd Floor, 18 Smith SquareWestminster, LondonSW1P 3HZUnited KingdomEmployer's websiteEmployer detailsEmployer nameThe NHS AllianceAddress2nd Floor, 18 Smith SquareWestminster, LondonSW1P 3HZUnited KingdomEmployer's website