Social Marketing and Engagement Manager - INTERNAL in Cowbridge

Job summaryPLEASE NOTE THAT WE WILL ONLY ACCEPT APPLICATIONS FROM STAFF CURRENTLY EMPLOYED BY NHS WALES.THIS POST IS SECONDMENT FOR 6 MONTHS DUE TO FUNDINGThis newly created post presents a genuinely exciting opportunity for a talented, experienced and effective marketing and engagement professional to lead the charge on a high-profile national brand aimed at making a real difference to real people.We have a unique opportunity to improve the health of the population in Wales through the successful activation of 'Hapus', a brand aimed at helping people protect and improve their mental wellbeing. The post holder will lead the marketing, communications and stakeholder engagement activities for a fixed period, establishing clear and effective ways of working across the established and growing Hapus supporter network, which spans national arts and heritage organisations, charities and community initiatives.If you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post.Why not get in touch for an informal discussion? Reach out to me using the email address at the bottom of the page.Main duties of the jobThis senior role will lead on the development and implementation of new ways of working, reviewing, updating and implementing the existing strategic communications plan. You will take ownership of our brand as we establish it as a household name in Wales and as the go-to resource for people looking to protect and improve their mental wellbeing. You will supervise a small team of marketing professionals.You will be a marketing professional with significant experience of leading campaigns and engagement aimed at promoting a positive impact.You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Hapus strategic partners and supporters, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply. About usWe are Public Health Wales - the national public health agency in Wales. Our purpose is 'Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/DetailsDate posted25 August 2026Pay schemeAgenda for changeBandBand 7Salary 50,129 to 57,365 a year per annum ContractSecondmentWorking pattern Full-time Reference number028-AC164-0826Job locationsNegotiableCardiffCF10 4BZUnited KingdomJob descriptionJob responsibilitiesYou will be able to find a full Job description and Person Specification attached within the supporting documents.Qualifications Essentialo Extensive knowledge of marketing, campaigns or communications strategy acquired through a Master's degree, post graduate diploma or demonstrable equivalent learning Desirableo A qualification in Behaviour Change or Health PsychologyExperience Essentialo Experience of health or wellbeing related marketing, communication and engagement within an in-house or agency teamo Significant experience of leading campaigns at a regional or national levelKnowledge Essentialo In depth understanding of campaign planning techniques Desirableo Knowledge of behaviour change theories used in health promotion practiceSkills Essentialo Ability to interact with people working at different levels, including senior leadership Desirableo Ability to work through the medium of Welsh Job description Job responsibilitiesYou will be able to find a full Job description and Person Specification attached within the supporting documents.Qualifications Essentialo Extensive knowledge of marketing, campaigns or communications strategy acquired through a Master's degree, post graduate diploma or demonstrable equivalent learning Desirableo A qualification in Behaviour Change or Health PsychologyExperience Essentialo Experience of health or wellbeing related marketing, communication and engagement within an in-house or agency teamo Significant experience of leading campaigns at a regional or national levelKnowledge Essentialo In depth understanding of campaign planning techniques Desirableo Knowledge of behaviour change theories used in health promotion practiceSkills Essentialo Ability to interact with people working at different levels, including senior leadership Desirableo Ability to work through the medium of WelshPerson Specification Qualifications EssentialoEducated to degree level in marketing, advertising, communications or equivalent level of knowledge and experienceoEvidence of continuing professional developmentDesirableoA qualification in behaviour change Knowledge & understanding EssentialoDetailed understanding of strategic marketing practices and methods Skills and abilities EssentialoExcellent written and verbal communications skills, including writing for different individuals.DesirableoAbility to work through the medium of Welsh Person Specification Qualifications EssentialoEducated to degree level in marketing, advertising, communications or equivalent level of knowledge and experienceoEvidence of continuing professional developmentDesirableoA qualification in behaviour change Knowledge & understanding EssentialoDetailed understanding of strategic marketing practices and methods Skills and abilities EssentialoExcellent written and verbal communications skills, including writing for different individuals.DesirableoAbility to work through the medium of WelshDisclosure and Barring Service CheckThis post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.Certificate of SponsorshipApplications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab). Additional information Disclosure and Barring Service CheckThis post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.Certificate of SponsorshipApplications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).Employer detailsEmployer namePublic Health WalesAddressNegotiableCardiffCF10 4BZUnited KingdomEmployer's websiteEmployer detailsEmployer namePublic Health WalesAddressNegotiableCardiffCF10 4BZUnited KingdomEmployer's website