At a Glance
- Tasks: Manage and enhance our websites to attract and engage prospective foster carers.
- Company: Join the National Fostering Group, a top-rated workplace with a strong community focus.
- Benefits: Enjoy 27+ days holiday, bonus schemes, and flexible benefits tailored to you.
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Make a real difference in children's lives while developing your digital skills.
- Qualifications: Experience in website management, SEO, and analytics is essential.
The predicted salary is between 45000 - 51000 £ per year.
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Location: Bolton Head Office / Hybrid Working
Contract Type: Permanent
Hours: 37.5 hours per week
Salary: £45,000 - £51,000 dependent on experience
This is a fantastic opportunity for a Website & Content Manager to join National Fostering Group and take ownership of our digital presence, helping us create an engaging online experience that attracts prospective foster carers and supports our recruitment ambitions.
About National Fostering Group
It’s official, we have been rated as a Great Place to Work 2025! 88% of employees at National Fostering Group say it is a great place to work, compared to 54% of employees at a typical UK-based company. With over 20 years’ experience, National Fostering Group is the largest independent children’s fostering group in the UK, with a community of over 2,500 foster carers. As a Group, we work with Local Authorities to provide the highest quality of care for children and young people. All of our fostering agencies are officially recognised by Ofsted, Welsh and Scottish regulators as either ‘Outstanding’ or ‘Good’, which we are extremely proud of.
About the Role
As our Website & Content Manager, you’ll take ownership of National Fostering Group’s websites, ensuring they deliver an engaging, accessible and high-performing experience for prospective foster carers. You’ll manage website content, develop landing pages and digital campaigns and continually improve user journeys to increase enquiries and conversion. Working closely with the wider marketing team and external partners, you’ll use analytics, SEO and applicant insight to identify opportunities, test improvements and measure performance. You’ll also play an important role in developing our in-house digital capability, reducing reliance on external agencies and helping our websites evolve alongside our recruitment ambitions.
Who we are looking for
We’re looking for an experienced digital professional with strong website management and content experience. You’ll have a good understanding of SEO, analytics, user experience and conversion optimisation, with experience using data to improve digital performance. You’ll be a confident communicator and stakeholder manager, comfortable working across teams and with external suppliers. You’ll be organised, commercially aware and proactive, with a genuine passion for creating great digital experiences and improving how our websites perform.
But what else is in it for you?
Your health and wellbeing are important to us, so you’ll get an exceptional reward package including:
- 27 days holiday, increasing with service up to 32 days + buy/sell scheme + bank holidays
- Bonus schemes
- Generous salary sacrifice pension scheme
- Enhanced family leave (subject to qualifying criteria)
- Employee Assistance Programme
- Life Assurance
And a market-leading benefit offering through our Flexible Benefits Platform, Vista, enables you to choose the package that’s right for you. Just some of the things on offer:
- A wide range of health, wellbeing and insurance benefits
- 100’s of discount options
- Salary sacrifice Eco Car Scheme and Cycle Scheme
- Tech benefit
We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks. We are an Equal Opportunities Employer.
Website and Content Manager in Bolton employer: National Fostering Group
At National Fostering Group, we pride ourselves on being a Great Place to Work, with 88% of our employees affirming this sentiment. Our commitment to employee wellbeing is reflected in our exceptional reward package, which includes generous holiday allowances, enhanced family leave, and a flexible benefits platform tailored to individual needs. As a leader in children's fostering services, we offer a collaborative work culture that fosters professional growth and the opportunity to make a meaningful impact in the lives of children and young people across the Midlands.
StudySmarter Expert Advice🤫
We think this is how you could land Website and Content Manager in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for National Fostering Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like National Fostering Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with National Fostering Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at National Fostering Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Website and Content Manager in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit National Fostering Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of National Fostering Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about National Fostering Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at National Fostering Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at National Fostering Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At National Fostering Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
