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- Tasks: Lead strategic initiatives and business growth for NFL’s Consumer Products in Europe.
- Company: Join the NFL, a global leader in sports entertainment, driving fan engagement worldwide.
- Benefits: Enjoy a full-time role with opportunities for collaboration and growth in a dynamic environment.
- Why this job: Be at the forefront of expanding the NFL's reach while working with diverse teams and partners.
- Qualifications: 10+ years in licensing or consumer products; German language skills preferred.
- Other info: This is a leadership role with a focus on innovative marketing and partnership strategies.
The predicted salary is between 43200 - 72000 £ per year.
Reports To: Vice President, International Consumer Products
Job Summary: The Licensing Director, Europe will play a crucial role helping to lead strategic initiatives and business growth for the NFL’s global Consumer Products team. The NFL’s Consumer Products business unit is responsible for the NFL’s global licensing business, e-commerce and retailer relationships, and gaming portfolio, as well as supporting international expansion programs for NFL clubs. As the NFL continues to grow globally, consumer products will play an essential role in engaging fans in global markets. The NFL’s global Consumer Product team is responsible for evaluating new business opportunities and leading strategic initiatives to support the business. Example initiatives might include executing category-wide marketing campaigns, negotiating licensing deals, monetising new assets, or identifying growth opportunities for current partners. The Licensing Director, Europe will help lead these initiatives by identifying growth opportunities, building and strengthening local licensee and retail relationships and presence, and leading cross-departmental projects. This is an exciting new opportunity to take on a leadership role in one of the NFL’s key business units and work with other NFL stakeholders, NFL partners, and NFL clubs.
Duties & Responsibilities:
- Develop, execute, and deliver the annual and multi-year business plans, on the consumer products business in Europe with a strong focus on Germany.
- Identify and execute new spaces and CP opportunities in market that support revenue, fan growth and engagement.
- Partner with local GMs and Marketing teams to drive fan growth strategy.
- Develop and implement product and segment strategy for Europe growth markets.
- Manage local licensee portfolio and relationships.
- Build and strengthen key retail relationships across Europe; drive cross category programming at key moments.
- Proactively generate new business ideas and opportunities to grow relationships with current and new partners.
- Negotiate and execute licensing deals with current and new licensees.
- Work cross-functionally with other NFL departments, Clubs, and Licensees on joint strategic initiatives.
- Proactively identify opportunities for improved revenues while anticipating potential challenges.
- Liaise with research group to execute research projects designed to better understand Europe landscape and customers.
- Lead licensee communication on local marketing plans across tentpole moments, including: Draft, Kickoff, International Games, Playoffs, Super Bowl, etc.
- Facilitate QC approvals and licensee line reviews, ensuring compliance with Licensees’ contracts and maintenance of quality standards.
Qualities, Skills, and Knowledge:
- Minimum 10 years licensing or consumer product experience – cross-category a plus.
- Extensive knowledge of Europe retail landscape.
- German language strongly preferred.
- Excellent communication and relationship management skills.
- Ability to work collaboratively with NY-based team and global partners.
- Experience in matrixed reporting within global business structure.
- Experience working with a mix of global and local product partners.
- General knowledge of NFL fan base.
- Understand trends in product and product marketing.
- Strong understanding of utilising consumer insights to build consumer product marketing tactics.
- Ability to anticipate problems and solutions, to find efficiencies.
- Extremely strong partner management and collaboration skills.
- Understanding, appreciation in working with different cultures.
- Ability to balance global vs. local partner priorities.
- Strong organisational skills with ability to manage various projects.
- Strong communication and presentation skills to interact with both NFL partners and NFL leadership.
- Proactive, resourceful and a self-starter.
- Able to juggle multiple projects, prioritise stakeholder needs, meet tight deadlines.
Seniority level: Director
Employment type: Full-time
Job function: Business Development, Product Management, and Sales
Industries: Spectator Sports, Sports Teams and Clubs, and Entertainment Providers
Licensing Director, Europe employer: National Football League (NFL)
Contact Detail:
National Football League (NFL) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Licensing Director, Europe
✨Tip Number 1
Network with professionals in the sports licensing industry, especially those who have experience with NFL products. Attend industry events or webinars to connect with potential colleagues and partners, as personal connections can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the European retail landscape, particularly in Germany. Understanding local market trends and consumer behaviour will not only help you in interviews but also demonstrate your commitment to the role and its requirements.
✨Tip Number 3
Showcase your ability to manage cross-functional teams by discussing past experiences where you've successfully collaborated with various departments. Highlighting your teamwork skills will be crucial, as this role involves working closely with different stakeholders.
✨Tip Number 4
Prepare to discuss specific strategies for fan engagement and growth in the European market. Having concrete ideas ready will demonstrate your proactive approach and understanding of the NFL's goals in expanding its consumer products business.
We think you need these skills to ace Licensing Director, Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in licensing and consumer products, especially within the European market. Emphasise any previous roles that involved strategic initiatives or business growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the NFL and its global expansion. Discuss how your skills align with the responsibilities of the Licensing Director role, particularly in building relationships and negotiating deals.
Showcase Relevant Achievements: Include specific examples of past successes in licensing or product management. Quantify your achievements where possible, such as revenue growth percentages or successful marketing campaigns you led.
Highlight Language Skills: If you speak German or any other relevant languages, make sure to highlight this in your application. This is particularly important for a role focused on the European market, especially Germany.
How to prepare for a job interview at National Football League (NFL)
✨Know Your NFL Stuff
Make sure you have a solid understanding of the NFL's global consumer products strategy and how it relates to the European market. Familiarise yourself with recent initiatives, trends, and challenges in the licensing space, especially in Germany.
✨Showcase Your Relationship Skills
Prepare examples that demonstrate your ability to build and maintain strong relationships with licensees and retailers. Highlight any successful partnerships you've developed in the past and how they contributed to business growth.
✨Be Ready to Discuss Strategy
Think about how you would approach developing and executing business plans for the NFL's consumer products in Europe. Be prepared to discuss specific strategies you would implement to drive fan engagement and revenue growth.
✨Demonstrate Cultural Awareness
Since this role involves working across different cultures, be ready to discuss your experience in managing diverse teams and understanding local markets. Show that you appreciate the nuances of working in a global business environment.
