At a Glance
- Tasks: Lead creative projects and shape the NFU's brand identity across all channels.
- Company: Join the UK's largest farming organisation, championing British agriculture.
- Benefits: Generous holiday allowance, health cash plan, and flexible working options.
- Other info: Opportunity for professional growth and embracing new creative technologies.
- Why this job: Make a real impact on British farming while leading a talented creative team.
- Qualifications: Significant experience in creative roles and strong leadership skills required.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for an experienced and inspiring Creative & Brand Manager to lead the NFU's creative function and champion of the UK's most recognised and respected sector brands.
This is an exciting opportunity to shape how the NFU presents itself to members, stakeholders, policymakers and the public.
You'll lead a talented in-house team responsible for design, photography and brand execution, ensuring our visual identity is expressed consistently, effectively and creatively across every channel.
As the guardian of the NFU brand, you'll balance strategic thinking with hands‑on creative leadership.
You'll help colleagues across the organisation bring campaigns, initiatives and communications to life, developing creative solutions that engage audiences, strengthen perceptions of the NFU and deliver real impact.
Working closely with Marketing, Communications, Digital, IT and Market Research teams, you'll play a key role in evolving and modernising our visual brand while ensuring it remains true to our values and trusted reputation.
You'll also help build the capability of our creative services, embracing new technologies, improving processes and ensuring we're equipped to meet the changing needs of the organisation.
This is a leadership role for someone who is equally comfortable setting creative direction, developing people and rolling up their sleeves to contribute to important, high‑profile projects.
What you'll bring
We're looking for someone who combines outstanding creative expertise with strong leadership skills and a passion for brand excellence.
- Significant experience in a senior creative, design or visual brand role.
- A professional qualification in graphic design, visual communication or equivalent professional experience.
- A strong portfolio demonstrating excellence across print and digital channels.
- Experience developing and applying visual identities, brand guidelines and design systems.
- Experience leading creative teams and delivering major campaigns, projects and communications.
- Strong working knowledge of Adobe Creative Cloud and professional design tools.
- A strong understanding of digital design, accessibility, usability and user experience principles.
- Excellent communication and stakeholder management skills, with the confidence to influence and challenge constructively.
- Experience managing agencies, suppliers and creative budgets.
- Strong creative judgement, a collaborative approach and the ability to balance multiple priorities while maintaining high standards.
- Curiosity about emerging creative technologies, including the potential application of AI within creative workflows.
- About the NFU
The National Farmers' Union (NFU) is the largest farming organisation in the UK, representing over 43,000 farmers and growers across England and Wales.
We're proud to champion British agriculture, shaping the future of food, farming and the countryside.
From influencing government policy to supporting our members day‑to‑day, our work makes a real difference.
At the NFU, you'll be part of a purpose‑driven organisation that values your expertise and supports your growth.
We offer
- Generous holiday allowance (starting at 25 days a year pro rata + Bank Holidays, rising to 30 days pro rata with length of service), plus 1 annual Christmas company day
- Option to buy and sell up to 5 days annual leave
- Company funded health Cashplan
- Enhanced maternity, paternity and shared parental leave
- Performance‑related pay
- Competitive Pension and Life assurance
- Access to interest‑free loans for cars, bikes, season tickets and driving lessons
- Employee Assistance program to help you deal with life's challenges
- Discounts on new a range of vehicles, holiday rentals, wellbeing and lifestyle and many more
- Attractive, modern office, with on‑site restaurant and free parking
- Join us
This is a rare opportunity to shape the future of a highly respected national brand while leading a talented creative team and delivering work that makes a genuine difference to British farming and the countryside.
We're committed to recruiting a diverse and highly talented workforce.
We'll support you with extensive learning and development opportunities and help you build a career that balances your professional ambitions with your personal commitments, including discussions around agile and flexible working options.
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Creative & Brand Manager in Kenilworth employer: National Farmers' Union (nfu)
The National Farmers' Union (NFU) is an exceptional employer, offering a dynamic work environment where your legal expertise will directly impact the agricultural community in the UK. With a strong commitment to employee development, generous benefits including a competitive holiday allowance and health cash plan, and a culture that values diversity and flexibility, NFU empowers its staff to thrive both professionally and personally. Join us in making a meaningful difference while enjoying a supportive workplace that prioritises your growth and well-being.
Contact Details:
National Farmers' Union (nfu) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative & Brand Manager in Kenilworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for National Farmers' Union (nfu) and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Creative & Brand Manager in Kenilworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit National Farmers' Union (nfu). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of National Farmers' Union (nfu):Show us that you’ve done your homework! In your application, briefly mention what you admire about National Farmers' Union (nfu)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at National Farmers' Union (nfu)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at National Farmers' Union (nfu) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At National Farmers' Union (nfu), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
