At a Glance
- Tasks: Lead marketing strategies and manage a seven-figure budget for a beloved travel brand.
- Company: Join National Express, a top UK travel brand with over 50 years of history.
- Benefits: Enjoy free travel, a solid pension scheme, and wellbeing support.
- Other info: Hybrid role with opportunities for team development and career growth.
- Why this job: Make a real impact in a dynamic environment while driving digital sales.
- Qualifications: 7+ years in creative marketing, ideally in e-commerce or consumer brands.
The predicted salary is between 51750 - 63250 £ per year.
Drive meaningful change for the UK’s most loved travel brand. Join as Senior Marketing Manager. Ready to step into a high impact marketing leadership role overseeing a seven figure budget and leading a talented team? Facing a fast-paced, dynamic business environment, National Express are in need of a strategic and creative Senior Marketing Manager preferably from a high frequency of product usage, low margin ecommerce consumer brand.
This year the marketing team has been busy and we're only just getting started. We're more agile than ever, tapping into cultural moments to drive consideration and digital sales. Every penny of spend is working harder than it ever has. Our team is packed with talent, united behind a single-minded goal, to put the customer at the centre of every decision we make.
National Express has been one of the nation’s most loved brands for over 50 years and it's arguably the most exciting time in our history to be joining the business. The domestic travel market is the most competitive it’s ever been and as we come together with our Spanish partners in Alsa, we’re transforming our digital offering. We’re on the hunt for a Senior Marketing Manager to sit at the centre of communicating this change to customers.
Reporting to the Lead Marketing Officer, you will inspire a cross functional internal team and collaborate with best in class agencies. You will be the voice of the customer as we build out commercial strategy and you will take the lead on executing against marketing strategies that tap into cultural moments to drive brand consideration, and deliver digital sales through our website and app. This role will have two direct reports. This is a hybrid role with 2-3 days at NX House in Birmingham.
What you will actually be doing:
- Strategic Leadership: Lead cross functional workstreams across commercial, digital, and brand marketing and craft inspiring creative and media briefs to deliver industry leading work.
- Manage 7 Figure Budgets: Manage a marketing budget that targets key trading periods to maximize both brand and performance KPIs.
- Champion Mobile-First Creative: Drive creative excellence across social, influencer marketing, performance channels (PPC, Affiliates, Paid Social), and in our airports and stations.
- Real Time Campaign Optimization: Be the voice of the customer across the team, use consumer data and analytics to optimize campaigns reactively and report performance metrics to the executive team.
What we need from you:
- Proven Track Record: At least 7 years of creative marketing experience in a dynamic environment, ideally within e-commerce or high frequency, low margin consumer brands.
- People & Team Development: Successful history of direct line management, talent development, and leading cross functional marketing teams.
- Strategic Vision: Ability to translate complex business objectives into clear, inspiring briefs that drive customer action.
- Financial & Commercial Mastery: Experience managing multi million pound budgets and proving ROI across performance and brand campaigns.
- Digital & Social Expertise: Deep understanding of modern media consumption habits and digital conversion pathways.
The perks of joining us:
- Free Travel: Free bus and coach travel right across the National Express network for you.
- Travel for a Plus One: Complimentary travel pass for your nominated person or partner.
- Peace of Mind: Solid company pension scheme and life assurance.
- Wellbeing Support: Access to our Employee Assistance Programme and a private online GP service.
Senior Marketing Manager in Birmingham employer: National Express Ltd
As a Technical Machine Operator with us, you'll join a dynamic team dedicated to maintaining peak efficiency in automated machinery. Our commitment to employee well-being is reflected in our excellent benefits, including a Birthday Celebration Day off and private medical insurance, alongside a supportive work culture that prioritises health and safety. With opportunities for professional growth and collaboration with the National Technical Department, this role offers a rewarding environment for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for National Express Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like National Express Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with National Express Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at National Express Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit National Express Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of National Express Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about National Express Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at National Express Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at National Express Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At National Express Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
