At a Glance
- Tasks: Craft engaging copy for a leading travel brand and bring creative ideas to life.
- Company: Join National Express, one of the UK's most loved travel brands for over 50 years.
- Benefits: Enjoy free travel, a solid pension scheme, and wellbeing support.
- Other info: Hybrid role with opportunities for creativity and career growth.
- Why this job: Make your mark in a dynamic environment and transform digital communication.
- Qualifications: 3+ years in digital copywriting with a strong portfolio and commercial mindset.
The predicted salary is between 63000 - 77000 £ per year.
Become the voice of one of the UK’s most loved travel brands. Are you a wordsmith who loves to come up with the big idea and then craft it into comms that cut through? National Express is on the lookout for a sharp, fast thinking Digital Creative with a major focus on copywriting to join our in-house marketing team.
National Express has been one of the nation’s most loved brands for over 50 years. And it's arguably the most exciting time in our history to be joining the business. The domestic travel market is the most competitive it’s ever been and as we come together with our Spanish partners in Alsa, we’re transforming our digital offering. We’re on the hunt for a Digital Creative to sit at the centre of communicating this change to customers.
In this role, you will turn complex travel routes, key promotions, and cultural moments into clear, punchy, and exciting messaging. You will craft social first copy, engaging CRM campaigns, web content, and performance ads, as well as supporting creative across retail and airport environments.
Do you know how to use AI tools to deliver copy at pace and then have the creative flair to carve it into something unique and exciting? We want your talent on board! This is a hybrid role with 2-3 days at NX House in Birmingham.
What you will actually be doing:
- Bring Ideas to Life: Play a core role in the ideation of our creative concepts in partnership with social and campaign teams, as well as challenging agency thinking.
- Craft Punchy Copy: Write high converting, social first ad copy, headline hooks, and CRM messaging that drive customer action.
- Multi Channel Impact: Adapt your copy for social media, paid performance ads, web pages, airport touchpoints, and in station retail.
- Work at Pace: Turn around concise, accurate copy quickly to keep up with a dynamic commercial travel environment.
- Smart Execution: Use emerging AI tools to speed up production while editing with an expert human eye to ensure industry leading copy standards.
- Pitch & Present: Confidently explain your creative concepts to cross functional teams and inspire agency partners.
What we need from you:
- Solid Background: 3+ years of digital copywriting or creative writing experience, ideally within travel, e-commerce, or consumer brands.
- Strong Portfolio: A body of work showing punchy copy, headline writing, social first thinking, and clear conversion drivers.
- Commercial Mindset: Understanding of performance marketing, SEO, and how words directly influence customer conversion pathways.
- Digital Savvy: Expert knowledge of emerging digital channels and how our coach riders consume content.
- Agility & Editing Skills: Ability to deliver at speed under tight deadlines without sacrificing quality.
The perks of joining us:
- Free Travel: Free bus and coach travel right across the National Express network for you.
- Travel for a Plus One: Complimentary travel pass for your nominated person or partner.
- Peace of Mind: Solid company pension scheme and life assurance.
- Wellbeing Support: Access to our Employee Assistance Programme and a private online GP service.
Digital Creative employer: National Express LLC
National Express is an exceptional employer, offering a vibrant work culture that thrives on creativity and innovation. As a Digital Creative in Birmingham, you'll enjoy a dynamic environment where your ideas can flourish, supported by a comprehensive benefits package including free travel across our network and wellbeing initiatives. With opportunities for professional growth and the chance to shape the future of one of the UK's most beloved travel brands, this role promises meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Creative
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for National Express LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like National Express LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with National Express LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at National Express LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Creative
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit National Express LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of National Express LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about National Express LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at National Express LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at National Express LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At National Express LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
