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- Tasks: Create engaging social content and capture real travel stories on location.
- Company: Join National Express, a major UK brand with a vibrant culture.
- Benefits: Enjoy free travel, life assurance, and a supportive work environment.
- Why this job: Shape the voice of a leading brand while exploring exciting locations.
- Qualifications: Experience in social content creation and strong communication skills.
- Other info: Inclusive workplace with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Want to make content that actually hits? National Express is on the hunt for a Content Creator who gets social culture, knows what makes people stop scrolling, and isn’t afraid to get out there — in coach stations, airports, events such as Wembley Stadium, Glastonbury Festival and Boomtown Festival, partner sites and anywhere our customers are — to capture the real stories of how people travel. This is your chance to shape the voice of a major UK brand and create content that’s smart, social‑first, and rooted in what customers actually care about. If you love being on the move, even better — this role involves regular travel to film on location and bring our journeys to life. This role requires you to be in Birmingham 2 days per week with regular travel involved.
What you’ll do
- Create standout social content across TikTok, Instagram, Facebook and anywhere our riders hang out.
- Travel regularly to capture content on location — events, partner sites, off‑site shoots and real‑world moments.
- Jump between agency collabs, in‑house shoots and on‑the‑ground content capture.
- Support influencer partnerships and community engagement with a tone that feels human, not corporate.
- Shape customer‑first content across our website and owned channels.
- Use data, trends and insight to level up performance and drive real results.
What you’ll bring
- Experience making social content that cuts through the noise.
- A strategic brain with a creator’s instinct.
- Strong communication skills and the confidence to simplify the complex.
- Curiosity, creativity and the energy to test, learn and experiment.
- A calm, proactive, customer‑obsessed mindset.
- A willingness to travel and capture content wherever the story is happening.
What you get for bringing the energy
We don’t just want great people — we look after them too. When you join National Express, you get perks that actually make a difference:
- Free bus and coach travel across the National Express network for you.
- Complimentary travel for your nominated person (or bus travel for your partner).
- Life assurance and a solid company pension.
- Access to our Employee Assistance Programme.
- A private online GP service for quick, stress‑free support.
We’re building an inclusive workplace that reflects the communities we serve, and we actively welcome applications from everyone. If you need any adjustments during the recruitment process, just let us know — we’ve got you.
A quick heads‑up: if we get a high number of applications, we may close the advert early. If this role feels like your vibe, now’s the time to jump in.
At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees. As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.
Content Creator in Birmingham employer: National Express Group PLC
Contact Detail:
National Express Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator in Birmingham
✨Tip Number 1
Get out there and network! Attend events, festivals, or even local meet-ups where you can connect with people in the industry. The more faces you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content. Use social media to showcase your work and engage with potential employers. Remember, they want to see what you can do!
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you love, drop a message to someone at the company. A friendly introduction can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep it real! When you get an interview, be yourself and let your passion for content creation shine through. Companies like National Express want to see your personality and how you can bring their brand to life.
We think you need these skills to ace Content Creator in Birmingham
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we want to see how you can create content that stands out and resonates with our audience.
Tailor Your Application: Make sure to tailor your application specifically for the Content Creator role at National Express. Highlight your experience with social media platforms and any relevant projects that demonstrate your ability to capture real stories and engage with customers.
Be Authentic: We love authenticity! In your application, be yourself and let your personality come through. Share your passion for travel and storytelling, and don’t hesitate to include any quirky experiences that make you who you are.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it gives you a chance to explore more about what we do at National Express.
How to prepare for a job interview at National Express Group PLC
✨Know Your Platforms
Familiarise yourself with the latest trends on TikTok, Instagram, and Facebook. Be ready to discuss specific examples of content that has resonated with audiences and how you can apply that knowledge to National Express's brand.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work, especially any content that captures real-life moments or events. Think about how you can bring those experiences to life in your interview — storytelling is key!
✨Be Ready to Travel
Since this role involves regular travel, be prepared to discuss your past experiences capturing content on location. Share stories that demonstrate your adaptability and enthusiasm for getting out there and engaging with customers.
✨Engage with Data
Brush up on how to use data and insights to inform your content strategy. Be ready to talk about how you've used analytics in the past to drive engagement and improve performance — it shows you're not just creative, but strategic too!
