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For Companies At a Glance
- Tasks: Lead marketing strategies for Europe and the Middle East, ensuring impactful consumer engagement.
- Company: Join a dynamic team focused on growing a global brand in the sports industry.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Be part of a creative team that values innovation and strategic thinking in marketing.
- Qualifications: Experience in marketing, preferably in sports; strong presentation and cross-functional collaboration skills required.
- Other info: Fluency in English is essential; a bachelor's degree or relevant experience is needed.
The predicted salary is between 43200 - 72000 £ per year.
REQ ID: 11392
LOCATION:
London, United Kingdom(GB), WC2H 8JG
Position Summary:
This marketing planning position will be part of the Marketing and growth team that is responsible for growing our brand, direct-to-consumer products, and fan connections within Europe and the Middle East.
Using your integrated marketing expertise, you will work closely with your team to take a centralised view across our consumer-facing channels to ensure that all activity has maximum impact. You will consult with content, PR, social & events & partner teams to ensure strategic alignment and fully integrated planning. To be successful in this role, you must have a strong understanding of fully integrated end-to-end marketing processes and enjoy working with a range of stakeholders across various projects.
Major Responsibilities:
- Go-to-market planning for all consumer-facing initiatives, including milestone planning, messaging frameworks, channel plans, and user journeys.
- Recommend and build new templates and tools to aid organisation and alignment within the marketing function, including new briefing templates, planning calendars, and campaign tiering.
- Own marketing relationships with client-facing teams that require NBA marketing support for third parties. Aligning with the wider marketing team to build NBA plans that suit partner needs.
- Lead monthly/ weekly cross-functional consumer planning meetings across all fan engagement functions. Teams include social, content, PR, talent, and events.
- Day-to-day management & oversight of the EME marketing budget to ensure the best use of spending to deliver on business objectives. Requires full alignment with DTC, talent & brand teams.
- Work directly with US marketing colleagues to feed into existing processes on quarterly and annual planning.
- Support senior leaders on strategic growth projects, including consumer propositions, briefs to agencies and internal presentations.
- Alongside brand lead, use consumer insights & analytics to feed into briefings and strategic work done by all consumer facing teams.
Required Skills/Knowledge:
- Extensive experience in the marketing industry, preferably within sports but not essential.
- Proven experience in building and maintaining marketing processes across multiple consumer channels.
- Enjoys cross-functional work and problem-solving. Comfortable leading processes & meetings.
- Excellent presentation skills, including building strategic proposals.
- Pan-European marketing experience is preferred but not essential.
- Inquisitive by nature and comfortable challenging existing processes.
- Proficiency and fluency in verbal and written English is required.
- Experience leading marketing budget allocation and collaborating with finance.
Educational Background Required:
- Bachelor’s degree or relevant work experience required.
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Senior Marketing Manager - Europe & Middle East employer: National Basketball Association
Contact Detail:
National Basketball Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Europe & Middle East
✨Tip Number 1
Familiarize yourself with the latest trends in integrated marketing, especially within the sports industry. This will help you demonstrate your expertise and show that you're up-to-date with current practices during interviews.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in pan-European campaigns. Attend industry events or webinars to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed cross-functional teams and projects. Highlight your problem-solving skills and ability to align various stakeholders towards a common goal.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and be ready to share your thoughts on how you could contribute to their growth in Europe and the Middle East. Tailoring your insights to our brand will show your genuine interest in the position.
We think you need these skills to ace Senior Marketing Manager - Europe & Middle East
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills, especially focusing on integrated marketing processes and cross-functional collaboration.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing, particularly any roles that involved go-to-market planning or managing marketing budgets. Use specific examples that demonstrate your expertise in consumer-facing initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the sports industry. Mention how your experience aligns with the company's goals and how you can contribute to their growth in Europe and the Middle East.
Highlight Cross-Functional Experience: In both your CV and cover letter, emphasize any experience you have working with diverse teams such as PR, social media, and events. This will show your ability to lead and collaborate effectively across different functions.
How to prepare for a job interview at National Basketball Association
✨Showcase Your Integrated Marketing Expertise
Make sure to highlight your experience with integrated marketing processes. Discuss specific campaigns where you successfully aligned multiple channels and stakeholders to achieve a common goal.
✨Demonstrate Cross-Functional Collaboration
Prepare examples of how you've worked with diverse teams, such as PR, social media, and events. Emphasize your ability to lead meetings and facilitate discussions that drive alignment and strategic planning.
✨Present Your Budget Management Skills
Be ready to discuss your experience in managing marketing budgets. Share how you've allocated resources effectively to meet business objectives and any tools or templates you've developed for budget tracking.
✨Utilize Consumer Insights
Discuss how you've used consumer insights and analytics to inform your marketing strategies. Provide examples of how these insights have shaped your approach to campaigns and stakeholder engagement.
