At a Glance
- Tasks: Lead talent strategy and engage with players, creators, and cultural figures across Europe and the Middle East.
- Company: Join the NBA, a global leader in sports and media, inspiring fans worldwide.
- Benefits: Flexible remote work options, dynamic team environment, and opportunities for international travel.
- Other info: Exciting role with significant career growth potential in a vibrant industry.
- Why this job: Be a key player in shaping the NBA's cultural relevance and fan engagement.
- Qualifications: 8-10 years in marketing or events, strong network in sports and entertainment.
The predicted salary is between 63000 - 77000 £ per year.
The NBA's Consumer Group is responsible for driving fan growth, engagement and brand affinity across Europe and the Middle East through integrated marketing, content, communications and fan engagement initiatives. Reporting to VP, Consumer Group, the Talent Lead will sit as part of the leadership function within consumer, alongside Marketing, Comms & Digital Content Leads. This role will lead the strategy, planning and execution of the NBA's talent portfolio across Europe and the Middle East, leveraging players, legends, creators and cultural figures to support fan growth, content creation, commercial partnerships and broader consumer objectives.
Success in this role requires a deep understanding of basketball culture, the creator economy and the evolving sports and entertainment landscape, alongside a strong network across sport, entertainment, media and culture. As a visible ambassador for the NBA, the Talent Lead will represent the league at major global events, building relationships and identifying opportunities that strengthen the NBA's cultural relevance, expand audience reach and drive business growth across the region.
Major Responsibilities
- Player Engagement
- Define and lead the NBA's talent strategy across Europe and the Middle East, establishing the long-term vision, priorities and operating approach for how players, legends, creators and cultural figures accelerate fan growth, brand relevance and commercial outcomes.
- Manage day-to-day operations of player marketing and team talent initiatives, serving as primary contact for EME.
- Organize and coordinate logistics when NBA talent travel to the region for promotional events and activations such as content.
- Own the regional talent investment strategy and associated budgets, ensuring resources are prioritised against strategic market, fan and commercial objectives.
- Creator Strategy & Execution
- Lead the NBA’s creator and influencer strategy across Europe and the Middle East, identifying and activating talent that drives audience growth, engagement and cultural relevance.
- Build and manage relationships with creators, influencers, celebrities, talent representatives and agencies across sport, entertainment and culture.
- Partner with Marketing and Content teams to deliver integrated creator and influencer programmes across priority campaigns, events and content initiatives.
- Global & Media Partnerships
- Partner closely with Global Partnerships (GP) and Global Media Partnership (GMD) teams to develop integrated player, creator and influencer strategies that support partner objectives and drive commercial growth.
- Identify and develop scalable player, creator and celebrity led opportunities that enhance partner programmes, unlock new commercial value and strengthen the NBA’s partnership portfolio across Europe and the Middle East.
- Oversee measurement and reporting across talent initiatives, evaluating audience impact, partner value and business outcomes to optimise future investment and performance.
- Proactively identify new opportunities to drive direct and indirect revenue through consumer initiatives.
- Industry Engagement & Relationship Management
- Serve as the senior talent advisor to Consumer Group leadership, shaping integrated business, marketing, communications and content strategies through talent-led opportunities and insights.
- Represent the NBA with senior stakeholders across agencies, talent representatives, media partners, brands and key industry forums, driving relationships that create long-term strategic value for the league.
- Cultivate and maintain a strong network of players, creators, celebrities, agents, agencies and key industry stakeholders.
- Monitor trends across sport, entertainment and the creator economy, ensuring the NBA remains at the forefront of culture and fandom.
Required Skills/Knowledge
- Deep understanding of the NBA ecosystem, including players, teams, basketball culture and the broader role of sport, entertainment and creators in driving fan engagement and brand relevance.
- Fluency in English language. Additional language skills, a plus (particularly French or Spanish).
- Ability to work independently in complex and dynamic environment.
- Ability to develop strong relationships both internally and externally to execute successful events, based on stated objectives.
- Expertise in project management techniques and application required.
- Team-player, self-motivated and goal-oriented.
- Excellent written, verbal and presentation skills required.
- Broad knowledge of event marketing, experiential marketing, media, brand management, promotions - conception through execution and event management.
- Willingness to travel significantly internationally.
Experience Needed
- Minimum of 8-10 years of international event, celebrity and marketing experience.
- A demonstrated track-record of managing European events.
- Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred.
Educational Background Required
- Bachelor’s degree.
Talent Lead – Europe & Middle East in London employer: National Basketball Association
The NBA is an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration, particularly in the vibrant regions of Europe and the Middle East. Employees benefit from flexible working options, including remote work opportunities, and are encouraged to grow through diverse projects that engage with influential figures in sports and entertainment. With a commitment to fostering talent and cultural relevance, the NBA provides a unique platform for professional development and meaningful contributions to the global sports community.
Contact Details:
National Basketball Association Recruitment Team
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