Wealth Marketing & Communications Team Leader in City of London

We are seeking a talented individual to join our UK Marketing and Communications team at Marsh. This role will be based in London and is a hybrid role that requires working at least three days a week in the office.

This role is to help create and execute integrated always-on marketing across all delivery channels, focusing primarily on Mercer’s Wealth practice.

Reporting to the Marsh UK CMO, this role will be responsible for developing fit for purpose marketing programmes, combining strategy and campaign execution, aligned to UK business and commercial objectives. The role will lead on the development of marketing campaigns that support the needs of the Wealth business and manage a team of 5 direct reports in executing campaigns to achieve clearly articulated KPIs.

The role will evaluate available delivery channels to determine the optimal mix at the client and campaign levels to deliver tangible ROI. It will work with the wider Marsh marketing team to support collaborative go-to-market strategies for Marsh, Marsh Risk, and Mercer, ensuring the execution of all aspects of brand activation, including digital lead generation campaigns, demonstrating campaign effectiveness with relevant KPIs.

The role will also work with the Centres of Excellence in the development and execution of campaigns, leveraging their networks and best practices to supplement capacity to achieve marketing and commercial objectives. The UK marketing team is aligned with the business and works in partnership with client and sales teams in the development and activation of the marketing and communications strategy, generating and nurturing leads for commercial success.

You will be responsible for:

• Working with relevant business stakeholders across Wealth to understand their areas and client focus, using this insight to create fit for purpose marketing campaigns.
• Building compelling marketing propositions and plans that position Mercer’s Wealth business in key market segments, delivering leads and sales based on strong client-led insights.
• Collaborating closely with the digital centre of excellence to leverage all aspects of digital marketing to enhance client/prospect engagement and drive lead generation.
• Building and nurturing the Marsh and Mercer brands through a clear focus on social activities, managing the delivery of digital lead generation activity including social (paid and organic).
• Driving performance excellence through collaboration across the Marsh marketing and communications team to share best practices and ensure integration and consistency of approach.
• Engaging key internal stakeholders to create advocates, generate engagement, and amplify campaign activity.
• Supporting sales and consultant teams on leveraging marketing campaigns with clear sales enablement assets.
• Monitoring and communicating progress on budget goals at the client and campaign level.
• Ensuring best practices are applied and all relevant Marsh policies and applicable laws/regulations are adhered to.
• Building awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.

• Experience working in a corporate matrixed marketing environment, with extensive experience across all marketing disciplines and delivery channels.
• A clear track record in digital marketing, analytics, and proving ROI.
• Experience in building B2B brands and delivering integrated campaigns.
• Strong relationship building and stakeholder management skills.
• Excellent verbal and written communication skills.
• Strong project management skills, with the ability to prioritise and manage multiple tasks.
• Team-oriented and highly motivated self-starter with a proven track record for collaboration.
• Flexible approach, thriving on change and innovation, balanced by attention to detail.
• People management experience.

• Multi-disciplinary marketing delivery.
• Experience of digital marketing as an enabler to maximise commercial success.
• Client-centric focus to translate internal proposition into client-friendly value-adding campaigns.
• Project management skills.
• Ideally, a background within marketing in a pensions, investments, or financial services environment.

We help you be your best through professional development opportunities, interesting work, and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact for colleagues, clients, and communities.

Marsh is committed to embracing a diverse, inclusive, and flexible work environment. We aim to attract and retain the best people and embrace diversity in all its forms.