At a Glance
- Tasks: Lead and accelerate growth in the UK wholesale channel for a premium drinks portfolio.
- Company: Join Amber Beverage UK, a dynamic player in the premium drinks industry.
- Benefits: Enjoy a competitive salary, performance bonus, car allowance, and private healthcare.
- Other info: Opportunity for career development within an ambitious international business.
- Why this job: Shape the future of a leading drinks portfolio while building strong customer relationships.
- Qualifications: Experience in UK wholesale, strong analytical skills, and relationship-building abilities required.
The predicted salary is between 50000 - 60000 € per year.
This is a high visibility commercial role with responsibility for leading and accelerating one of the most important growth channels within Amber Beverage UK across national, regional and independent wholesale customers. The role is responsible for leading the wholesale and route to market strategy across the UK, shaping customer plans, promotional activity and channel priorities across the on trade wholesale channel.
You will manage and develop key partnerships across customers including but not limited to Matthew Clark, LWC Drinks and Venus Wine & Spirit Merchants, while building strong networks across wholesale sales teams and influencing key decision makers to drive distribution, visibility and depletion across the portfolio. The role works cross functionally across the business, partnering closely with Amber national account, field sales, marketing, finance and logistics teams to deliver growth, strong execution and best in class customer partnerships across the portfolio.
The role requires the ability to influence stakeholders at every level across the route to market, building strong relationships across commercial, sales, marketing, finance and field sales teams to support long term brand and customer growth. Success in the role will come from building distribution, visibility and rate of sale across the UK on trade wholesale channel.
The successful candidate will be responsible for delivering volume, NSV, margin and depletion targets across a large multi category portfolio, while managing the commercial and operational demands of forecasting, stock management, pricing, promotional phasing, invoicing, customer investment tracking and depletion analysis across 50+ SKUs.
Key Responsibilities- Manage relationships across national, regional and independent wholesalers
- Build and deliver commercially strong customer business plans
- Drive distribution growth across priority brands and NPD
- Deliver profitable volume growth across the channel
- Negotiate pricing, promotional plans and customer investment
- Identify new opportunities across wholesale and route to market partners
- Work closely with customers to improve visibility, activation and rate of sale
- Build activation plans that drive genuine sell through, not just stock loading
- Work closely with ABUK field sales, national accounts and wholesale sales teams to identify opportunities, strengthen connectivity and improve downstream execution across the route to market
- Work closely with wholesale marketing teams across e-commerce, digital and print activity to deliver best in class brand execution
- Support trade shows, trade tastings and activation activity
- Help deliver best in class execution standards across the route to market
- Manage forecasting and stock planning across the wholesale channel
- Work closely with supply chain and operations teams to maintain stock availability
- Monitor depletion, shipment and inventory trends across key customers
- Manage pricing, invoicing and promotional investment accurately
- Track customer profitability and ROI across activations and promotions
- Support monthly forecasting and latest estimate (LE) processes
- Identify risks and opportunities across the channel proactively
- Work closely with brand teams on growth plans, activation priorities and route to market opportunities
- Support new product launches, customer presentations and data led commercial selling stories
- Build insight led customer presentations using depletion data, customer insight and market trends
- Represent Amber Beverage UK professionally and confidently within the trade
- Deliver against volume, NSV, depletion and margin targets
- Forecast accurately and identify risks and opportunities early
- Manage customer investment responsibly with clear ROI focus
- Track performance against budget and latest estimate (LE)
- Use data and insight to improve decision making and commercial performance
- Proven experience managing UK wholesale or route to market customers within the drinks industry
- Strong understanding of the UK on trade wholesale landscape
- Experience working with national and regional wholesalers
- Commercially and financially aware with experience managing pricing, promotions and customer investment
- Experience building customer business plans and delivering against volume and margin targets
- Strong forecasting, planning and analytical capability
- Experience managing complex multi SKU portfolios
- Confident working cross functionally across sales, marketing, finance, operations and supply chain teams
- Strong presentation, communication and relationship building skills
- Comfortable operating autonomously in a fast moving commercial environment
- Full UK driving licence and willingness to travel nationally
- We are looking for a commercially driven and highly organised operator with strong relationship building skills and the ability to manage complexity across a large multi category portfolio.
- You should be analytical and data led, commercially aware, confident managing customers and stakeholders at multiple levels, comfortable operating at pace in a fast moving environment, able to balance strategic thinking with hands on execution.
You will naturally build strong relationships, spot commercial opportunities quickly, influence decision makers, take ownership and follow through, and bring energy and momentum into the business.
You should also care about execution and standards in market, communicate confidently internally and externally, genuinely enjoy brands, customers and the drinks industry, and be comfortable with regular nationwide travel across customers, depots, trade shows and industry events.
This is an opportunity to play a significant role within one of the UK’s most ambitious premium drinks businesses, helping shape the future growth of a leading portfolio across the on trade wholesale channel.
Package- Competitive salary
- Performance related bonus up to 20%
- Car allowance
- Private healthcare
- 25 days holiday
- Company pension
- Product allowance
- Career development opportunities within an international premium drinks business
National Accounts Manager employer: National Accounts Sales
Amber Beverage UK is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong focus on employee growth, we provide career development opportunities within the premium drinks sector, alongside competitive benefits such as a performance-related bonus, private healthcare, and a generous holiday allowance. Our culture encourages building meaningful relationships and driving impactful results, making it an ideal place for those passionate about the drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Accounts Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend trade shows, tastings, and networking events to meet potential employers and build relationships. Remember, it’s all about who you know!
✨Show Off Your Skills
When you get the chance to chat with hiring managers or recruiters, don’t hold back! Share your successes in managing customer relationships and driving sales growth. Use specific examples to demonstrate how you can add value.
✨Be Ready to Adapt
The drinks industry is fast-paced, so be prepared to think on your feet. Show that you can balance strategic thinking with hands-on execution. Employers love candidates who can pivot quickly and tackle challenges head-on!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make a difference in the drinks industry.
We think you need these skills to ace National Accounts Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the National Accounts Manager role. Highlight your experience in managing wholesale customers and your understanding of the UK on trade landscape. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven distribution growth or improved customer relationships. Numbers speak volumes, so include any relevant metrics that demonstrate your impact.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who genuinely enjoys the drinks industry and can build strong relationships. Share your passion and what excites you about this opportunity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at National Accounts Sales
✨Know Your Numbers
As a National Accounts Manager, you'll need to demonstrate your understanding of key metrics like volume, NSV, and margin. Brush up on your analytical skills and be ready to discuss how you've used data to drive growth in previous roles.
✨Build Strong Relationships
This role is all about managing relationships with wholesalers and stakeholders. Prepare examples of how you've successfully built and maintained partnerships in the past, and think about how you can apply those skills to Amber Beverage UK's network.
✨Showcase Your Strategic Thinking
You'll need to balance strategic planning with hands-on execution. Be prepared to discuss how you've developed and implemented successful customer business plans, and how you can adapt these strategies to fit the unique challenges of the drinks industry.
✨Demonstrate Your Industry Knowledge
Familiarise yourself with the UK on-trade wholesale landscape and current trends in the drinks industry. Being able to speak confidently about market dynamics and how they impact Amber Beverage UK's growth will set you apart from other candidates.
