At a Glance
- Tasks: Lead and accelerate growth in the UK wholesale channel for a premium drinks portfolio.
- Company: Join one of the UK's most ambitious premium drinks businesses.
- Benefits: Competitive salary, performance bonus, car allowance, private healthcare, and 25 days holiday.
- Other info: Exciting career development opportunities and a dynamic work environment.
- Why this job: Shape the future of a leading drinks portfolio while building strong industry relationships.
- Qualifications: Experience in UK wholesale, strong analytical skills, and ability to manage complex portfolios.
The predicted salary is between 50000 - 60000 € per year.
This is a high visibility commercial role with responsibility for leading and accelerating one of the most important growth channels within Amber Beverage UK across national, regional and independent wholesale customers. The role is responsible for leading the wholesale and route to market strategy across the UK, shaping customer plans, promotional activity and channel priorities across the on trade wholesale channel.
You will manage and develop key partnerships across customers including but not limited to Matthew Clark, LWC Drinks and Venus Wine & Spirit Merchants, while building strong networks across wholesale sales teams and influencing key decision makers to drive distribution, visibility and depletion across the portfolio. The role works cross functionally across the business, partnering closely with Amber national account, field sales, marketing, finance and logistics teams to deliver growth, strong execution and best in class customer partnerships across the portfolio.
The role requires the ability to influence stakeholders at every level across the route to market, building strong relationships across commercial, sales, marketing, finance and field sales teams to support long term brand and customer growth. Success in the role will come from building distribution, visibility and rate of sale across the UK on trade wholesale channel.
The successful candidate will be responsible for delivering volume, NSV, margin and depletion targets across a large multi category portfolio, while managing the commercial and operational demands of forecasting, stock management, pricing, promotional phasing, invoicing, customer investment tracking and depletion analysis across 50+ SKUs.
Key Responsibilities- Manage relationships across national, regional and independent wholesalers
- Build and deliver commercially strong customer business plans
- Drive distribution growth across priority brands and NPD
- Deliver profitable volume growth across the channel
- Negotiate pricing, promotional plans and customer investment
- Identify new opportunities across wholesale and route to market partners
- Work closely with customers to improve visibility, activation and rate of sale
- Build activation plans that drive genuine sell through, not just stock loading
- Work closely with ABUK field sales, national accounts and wholesale sales teams to identify opportunities, strengthen connectivity and improve downstream execution across the route to market
- Work closely with wholesale marketing teams across e-commerce, digital and print activity to deliver best in class brand execution
- Support trade shows, trade tastings and activation activity
- Help deliver best in class execution standards across the route to market
- Manage forecasting and stock planning across the wholesale channel
- Work closely with supply chain and operations teams to maintain stock availability
- Monitor depletion, shipment and inventory trends across key customers
- Manage pricing, invoicing and promotional investment accurately
- Track customer profitability and ROI across activations and promotions
- Support monthly forecasting and latest estimate (LE) processes
- Identify risks and opportunities across the channel proactively
- Work closely with brand teams on growth plans, activation priorities and route to market opportunities
- Support new product launches, customer presentations and data led commercial selling stories
- Build insight led customer presentations using depletion data, customer insight and market trends
- Represent Amber Beverage UK professionally and confidently within the trade
- Deliver against volume, NSV, depletion and margin targets
- Forecast accurately and identify risks and opportunities early
- Manage customer investment responsibly with clear ROI focus
- Track performance against budget and latest estimate (LE)
- Use data and insight to improve decision making and commercial performance
- Proven experience managing UK wholesale or route to market customers within the drinks industry
- Strong understanding of the UK on trade wholesale landscape
- Experience working with national and regional wholesalers
- Commercially and financially aware with experience managing pricing, promotions and customer investment
- Experience building customer business plans and delivering against volume and margin targets
- Strong forecasting, planning and analytical capability
- Experience managing complex multi SKU portfolios
- Confident working cross functionally across sales, marketing, finance, operations and supply chain teams
- Strong presentation, communication and relationship building skills
- Comfortable operating autonomously in a fast moving commercial environment
- Full UK driving licence and willingness to travel nationally
- We are looking for a commercially driven and highly organised operator with strong relationship building skills and the ability to manage complexity across a large multi category portfolio.
- You should be analytical and data led, commercially aware, confident managing customers and stakeholders at multiple levels, comfortable operating at pace in a fast moving environment, and able to balance strategic thinking with hands on execution.
You will naturally build strong relationships, spot commercial opportunities quickly, influence decision makers, take ownership and follow through, and bring energy and momentum into the business.
You should also care about execution and standards in market, communicate confidently internally and externally, genuinely enjoy brands, customers and the drinks industry, and be comfortable with regular nationwide travel across customers, depots, trade shows and industry events.
This is an opportunity to play a significant role within one of the UK’s most ambitious premium drinks businesses, helping shape the future growth of a leading portfolio across the on trade wholesale channel.
Package- Competitive salary
- Performance related bonus up to 20%
- Car allowance
- Private healthcare
- 25 days holiday
- Company pension
- Product allowance
- Career development opportunities within an international premium drinks business
National Accounts Manager in London employer: National Accounts Sales
Amber Beverage UK is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong focus on employee growth, we provide career development opportunities within the premium drinks sector, alongside competitive benefits such as a performance-related bonus, private healthcare, and a generous holiday allowance. Our culture encourages building meaningful relationships and driving impactful results, making it an ideal place for those passionate about the drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Accounts Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the drinks industry. Attend trade shows, tastings, and events to meet potential employers and build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, highlight your experience managing wholesale customers and your knack for building strong partnerships. Make sure they know you can drive distribution and visibility.
✨Tip Number 3
Be proactive! If you see a company you're keen on, reach out directly. Share your insights on their brand and how you can help them grow. This shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep it real! During interviews, be authentic and let your passion for the drinks industry shine through. Talk about your analytical skills and how you’ve successfully managed complex portfolios. We want to see the real you!
We think you need these skills to ace National Accounts Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the National Accounts Manager role. Highlight your experience in managing wholesale customers and your understanding of the UK on trade landscape. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven distribution growth or improved customer relationships. Numbers speak volumes, so include any relevant metrics that demonstrate your impact.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who genuinely enjoys the drinks industry and can build strong relationships. Share your passion and what excites you about this opportunity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at National Accounts Sales
✨Know Your Numbers
As a National Accounts Manager, you'll need to demonstrate your understanding of key metrics like volume, NSV, and margin. Brush up on your analytical skills and be ready to discuss how you've used data to drive growth in previous roles.
✨Build Relationships Before the Interview
Networking is crucial in this role. If possible, connect with current or former employees of the company on LinkedIn. This can give you insights into the company culture and help you tailor your responses during the interview.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as negotiating pricing or managing stock levels. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving skills.
✨Show Your Passion for the Industry
Make sure to convey your enthusiasm for the drinks industry and the brands you'll be working with. Share any relevant experiences or insights that highlight your genuine interest and commitment to driving brand growth.
