Senior SEO Content Executive

Senior SEO Content Executive

ABOUT US

National Accident Law, home of National Accident Helpline, is a leading provider of consumer legal services, helping individuals access justice and the compensation they deserve. With a reputation for trust, expertise, and innovation, we are committed to delivering exceptional client experiences and driving sustainable digital growth.

At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.

ABOUT THE ROLE

We are looking for a
Senior SEO Content Executive
who is passionate about content
,
search intent, and creating high-quality, user-centred digital experiences. This role is ideal for someone who lives and breathes SEO content. We\’re talking all things keyword research, competitors\’ analysis, and producing engaging, well-optimised copy that performs well.

You don\’t need previous experience in the claims sector or legal industry. What matters is strong editorial ability, an understanding of SEO best practices, and a willingness to learn. You\’ll work closely with our digital PR, CRO, organic social and wider marketing stakeholders and agencies, contributing to a collaborative and insight-driven environment. Working with our legal experts, you will translate complex legal topics into clear, accessible content that is compliant with SRA guidelines. The purpose of this role is to help boost organic visibility across SERPs, LLMs and support client acquisition.

This is a content-first SEO role; technical SEO exposure is welcomed but not essential, and digital PR experience is a bonus, not a requirement.

SENIOR SEO CONTENT EXECUTIVE KEY RESPONSIBILITIES

SEO Content & On-Page Optimisation

• Conduct keyword research, search intent analysis, and competitor reviews to inform content decisions.
• Write clear, engaging, SEO-optimised content for landing pages, guides, blogs, FAQs, and other site sections.
• Optimise existing site content to improve rankings, visibility and engagement.
• Ensure all content aligns with brand tone of voice and user needs.
• Support internal teams by producing SEO recommendations for new content opportunities.

Stakeholder Collaboration

• Work with digital PR, CRO, organic social, and design stakeholders to deliver integrated content activity.
• Liaise with internal subject-matter experts to ensure content is accurate, clear and compliant.
• Provide SEO considerations for campaigns and new page launches.

Website Management

• Upload, edit, and maintain content using Umbraco (or similar CMS).
• Follow best practices in formatting, accessibility, and internal linking.

Performance Management

• Use SEO tools (e.g. GSC, GA4, SEMrush, etc) to monitor organic performance, conversion rates and contribute to reporting.
• Highlight opportunities for content improvements based on data.

SKILLS AND EXPERIENCE REQUIRED

• 2-4 years\’ experience in SEO content, editorial SEO, or digital content roles.
• Strong writing skills with the ability to turn complex topics into accessible, user-friendly content.
• Good understanding of SEO fundamentals: keyword research, on-page optimisation, E-E-A-T guidelines, SERP analysis. LLMs would be a bonus.
• Experience using SEO tools such as GSC, GA4, SEMrush or similar.
• Familiarity with CMS platforms (e.g., WordPress, Umbraco, Sitecore).
• Ability to manage deadlines, prioritise work and collaborate across teams.

NICE TO HAVE (BUT NOT ESSENTIAL)

• Exposure to technical SEO principles.
• Basic understanding of digital PR or link-building activity.
• Experience working with regulated industries (e.g., financial, health, legal).
• Experience working with agencies.

WHAT WE CAN OFFER YOU

• Annual leave:
  25 days plus