At a Glance
- Tasks: Lead innovative digital PR campaigns and amplify our brand across social media.
- Company: Join a supportive and inclusive team at National Accident Law.
- Benefits: Enjoy competitive salary, remote work, and 25 days annual leave.
- Other info: Embrace a culture of curiosity, passion, and collaboration.
- Why this job: Make a real impact in a dynamic role that blends PR, SEO, and social media.
- Qualifications: 1-3 years in Digital PR with a solid grasp of SEO fundamentals.
The predicted salary is between 35000 - 45000 £ per year.
At National Accident Law, our purpose is to help those who have had a personal injury get their lives back on track. We work differently to handle compensation claims in a modern, imaginative, and refreshingly personal way and we have curious minds that shape and drive innovation in accident injury law. Our business and our people have our values in common: Passionate, Curious, Driven and Unified, and because of this we have a culture that is kind, supportive, fun, and inclusive.
THE PURPOSE OF THE ROLE
This is not a traditional Digital PR role. You will operate at the intersection of SEO, Digital PR and social amplification; turning content, brand expertise, and data into search visibility, authoritative links, brand mentions, and AI citations. Roughly 80% DPR and 20% social amplification, with a strong focus on ensuring the brand is visible across all key discovery touchpoints from search engines to social platforms. You will work closely with the Head of SEO & CRO to build authority, relevance, and discoverability, helping shape how the business grows through modern search. This role is central to how the business evolves its approach to growth. You won’t just do PR; you’ll help how the brand builds authority, visibility and presence across search, media and AI discovery channels. Please note that whilst we are happy to offer this role on a remote basis, travel will be required at least once monthly - this could be to our Kettering office, or London and Manchester to meet with our agency partners.
WHAT YOU WILL BE DOING AS SENIOR DIGITAL PR & SOCIAL EXECUTIVE
- Digital PR & Authority Building (Core Focus 70%)
- Plan and execute digital PR campaigns that drive high-authoritative backlinks, brand mentions and AI citation opportunities.
- Work with our external agencies to consistently deliver on high-quality coverage pieces in relevant publications.
- Build and maintain relationships with key media and strategic partners.
- Develop a long-term network of journalists, bloggers, and influencers to support a shift towards more in-house PR capabilities, reducing reliance on agencies over time.
- Identify reactive and proactive PR opportunities aligned to search trends, industry development and commercial priorities.
- Collaborate with PR and outreach agencies to ensure alignment with SEO goals, and consistent quality and performance.
- Ensure all PR activity supports search intent, topic authority and entity recognition (brand + key spokespeople).
- Social & Content Amplification (20%)
- Turn existing assets (FAQs, evergreen pages, high-traffic content) into social media videos, PR hooks, outreach campaigns.
- Create clear briefs and social assets for video content across website, LinkedIn, YouTube, TikTok and Instagram.
- Use platforms like YouTube as a search and a discoverability channel, not just distribution, supporting SEO.
- Support development of social distribution frameworks and best practices & repeatable workflows.
- Contribute to inclusion in knowledge hubs (e.g. high-trust platforms like Wikipedia).
- Strategy, Performance & Scaling (10%)
- Measure the impact of PR and amplification activity on organic traffic, rankings, leads/conversions.
- Monitor and improve link quality, relevance, and campaign performance.
- Build and refine scalable processes across PR, outreach and amplification.
- Work alongside the Head of SEO & CRO to improve strategy and prioritisation.
- Stakeholder Collaboration
- Work cross-functionally with designers, compliance, PPC, and senior leadership.
- Collaborate with external agencies and outreach partners to align on strategy and delivery.
- Engage with subject matter experts and spokespeople to develop credible, expert-led PR narratives.
- Act as a key connector between SEO, content, PR, and wider marketing teams.
IDEAL SKILLS AND EXPERIENCE
- 1-3 years experience in Digital PR with proven results.
- Solid understanding of SEO fundamentals (link building, search intent, content relevance).
- Experience securing high-authority coverage and links.
- Ability to connect PR activity to commercial outcomes, not just coverage.
- Experience working with agencies and managing external partners.
- Experience in a B2C environment (ideally within regulated or competitive industries such as legal or finance).
- Social media experience is a nice to have, but not essential.
KEY SKILLS
- Strong outreach and relationship-building skills.
- Strategic mindset with a focus on performance and outcomes.
- Ability to turn data and content into compelling PR angles.
- Highly organised, with experience building processes and workflows.
- Confident working across multiple stakeholders and disciplines.
- Experience with (or strong knowledge of) key tools and platforms such as: SEMrush, Ahrefs, Google Trends, GSC, Meta, YouTube, TikTok, LinkedIn, Canva.
- Commercial awareness and ability to align with business goals.
PERSONAL ATTRIBUTES
- Dependable and keen to bring your knowledge and skills to the sector.
- Curious to challenge the status quo.
- Unified in working together for the same goals and vision.
- Driven to achieve, succeed and progress.
- Passionate about our customers, our business and personal performance.
WHAT WE CAN OFFER YOU
- A competitive salary.
- Annual leave: 25 days + bank holidays.
- Pension: 3% contributory.
- Remote working.
- Healthcare scheme: claim up to £1,000 back with Simply Health.
- Perks at Work: exclusive member discounts across a range of goods and services.
- Community Day: volunteer in your community for one day each year.
- CPD Opportunities: training and development opportunities to boost your confidence, realise your strengths and develop your career with us.
At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.
Senior Digital PR & Social Executive in Northampton employer: National Accident Law
At National Accident Law, we pride ourselves on being an exceptional employer that fosters a kind, supportive, and inclusive work culture. Our commitment to employee growth is evident through our CPD opportunities and the chance to work collaboratively across various teams, ensuring that every voice is heard and valued. With competitive benefits, including remote working options and community engagement days, we empower our employees to thrive both personally and professionally while making a meaningful impact in the lives of those we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital PR & Social Executive in Northampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your creativity and expertise in Digital PR and social amplification. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their approach to Digital PR and SEO, and think about how you can contribute to their mission. Tailor your responses to show you're not just a fit for the role, but for the culture too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Senior Digital PR & Social Executive in Northampton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to match the job description. Highlight your experience in Digital PR, SEO, and social amplification, as these are key for this role. We want to see how your skills align with our values of being passionate, curious, driven, and unified.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Whether it’s securing high-authority backlinks or executing successful campaigns, we love to see quantifiable results that demonstrate your impact.
Be Authentic:We value authenticity, so let your personality shine through in your application. Share your passion for digital PR and how you can contribute to our mission of helping those with personal injuries. A genuine connection can make all the difference!
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. This ensures your application goes straight to the right people and shows us you’re serious about joining our team. We can’t wait to hear from you!
How to prepare for a job interview at National Accident Law
✨Know Your Digital PR Basics
Before stepping into the interview, make sure you have a solid grasp of digital PR fundamentals. Brush up on your SEO knowledge, especially link building and search intent, as these are crucial for the role. Being able to discuss how you've successfully secured high-authority coverage in the past will definitely impress.
✨Showcase Your Strategic Mindset
Prepare to demonstrate your ability to connect PR activities to commercial outcomes. Think of specific examples where your PR efforts led to measurable results. This will show that you understand the bigger picture and can contribute to the company's growth strategy.
✨Build Relationships, Even Virtually
Since this role involves a lot of outreach and relationship-building, come ready to discuss how you've developed networks with journalists, bloggers, or influencers. Share any strategies you've used to maintain these relationships, especially in a remote setting, as this will highlight your adaptability.
✨Be Ready to Discuss Content Amplification
Familiarise yourself with how to turn existing content into engaging social media assets. Be prepared to share ideas on how you would approach creating PR hooks or video content for platforms like LinkedIn and TikTok. This shows you're not just about traditional PR but are also savvy with modern amplification techniques.
