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For Companies At a Glance
- Tasks: Lead SEO and CRO strategies to boost organic growth and enhance website performance.
- Company: Join National Accident Law, a trusted leader in consumer legal services.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Why this job: Shape the digital strategy for a national brand and make a real impact.
- Qualifications: 2+ years in a leadership role with strong SEO and CRO expertise.
- Other info: Inclusive workplace that values diversity and encourages authentic self-expression.
The predicted salary is between 54000 - 84000 £ per year.
Remote - once monthly travel to our Kettering office.
National Accident Law, home of National Accident Helpline, is a leading provider of consumer legal services, dedicated to helping individuals access justice and the compensation they deserve. With a strong reputation for trust, expertise, and innovation, we are committed to delivering exceptional service to our clients while driving growth through cutting-edge digital strategies.
THE PURPOSE OF THE ROLE
We are seeking an experienced and results-driven Head of SEO & CRO to lead our Search Engine Optimisation and Conversion Rate Optimisation. In this role, you will be responsible for driving organic growth, improving website performance, and ensuring that our digital assets convert traffic into measurable business outcomes. This is a leadership position, and the ideal candidate will have a minimum of 2 years of experience in a similar head-of-role, with a proven track record of success in both SEO and CRO.
KEY RESPONSIBILITIES OF THE HEAD OF SEO & CRO
- Develop and implement comprehensive SEO strategy to improve organic search commercial outcomes and increase visibility for National Accident Helpline's digital platforms.
- Conduct keyword research, competitor analysis, and technical audits to identify opportunities for growth in the consumer legal services sector.
- Oversee on-page, off-page, and technical SEO initiatives, ensuring best practices are followed.
- Work in concert with the Brand & Proposition team to guide content strategy, delivery, PR & link-building, and social media efforts, ensuring alignment with SEO objectives.
- Stay up to date with search engine algorithm changes and industry trends to adapt strategies accordingly.
- CRO: Lead the development and execution of CRO to optimise user journeys and improve conversion rates across our digital platforms.
- Utilise CRO tools such as VWO (Visual Website Optimizer), and Hotjar to conduct A/B testing, multivariate testing, and user behaviour analysis.
- Implement methodologies such as heatmaps, session recordings, funnel analysis, and usability testing to identify friction points and areas for improvement.
- Analyse user behaviour and test results to make data-driven recommendations for website and landing page optimisations.
- Collaborate with design, development, and content teams to implement data-driven changes that enhance user experience and drive conversions.
- Leadership & Team: Work collaboratively across multi-discipline teams to drive performance, innovation, and continuous learning.
- Set clear goals, KPIs, and performance metrics, ensuring alignment with overall business objectives.
- Provide regular performance updates and insights to senior leadership.
- Collaboration & Stakeholder Management: Work closely with Marketing, Product, and Development teams to align SEO and CRO strategies with broader business goals.
- Collaborate with the MI (Management Information) team to leverage data insights for informed decision-making and performance tracking.
- Partner with the development team to ensure technical SEO and CRO requirements are implemented effectively.
- Engage with the commercial team to align SEO and CRO efforts with revenue and business growth objectives.
- Communicate complex SEO and CRO concepts to non-technical stakeholders in a clear and actionable manner.
IDEAL SKILLS AND EXPERIENCE
- 2 years'+ of experience in a Head of SEO & CRO or similar leadership role.
- Proven track record of driving organic growth and improving conversion rates in a competitive digital landscape.
- Deep understanding of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog), and technical SEO principles.
- Strong expertise in CRO methodologies, including A/B testing, multivariate testing, heatmaps, session recordings, and user behaviour analysis.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
PREFERRED QUALIFICATIONS
- Experience in the consumer legal services industry or a similar sector is helpful but not essential.
- Certifications in SEO, CRO, or related fields are a plus.
WHAT WE CAN OFFER YOU
- Competitive salary and benefits package.
- Opportunity to lead and shape the SEO & CRO strategy for a trusted national brand.
- A collaborative and innovative work environment.
- Professional development opportunities and access to industry-leading tools and resources.
We are proud that each year our employees rate our business higher than Gallup's 'Exceptional Workplace Award Winners' for being a great place to work. We are Gold awarded Investors in People and can confidently say that National Accident Law is a great place to work.
At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.
Head of SEO & CRO in London employer: National Accident Law
Contact Detail:
National Accident Law Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO & CRO in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. A personal touch can make all the difference, so don’t hesitate to ask for introductions or advice.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills in SEO and CRO align with their goals. We want to see you shine!
✨Tip Number 3
Showcase your expertise! Bring examples of your past successes in SEO and CRO to the table. Use data to back up your claims and demonstrate how you can drive growth for National Accident Law.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind. Plus, it shows your enthusiasm for the role. Let’s get you that job!
We think you need these skills to ace Head of SEO & CRO in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of SEO & CRO role. Highlight your experience in SEO and CRO, and don’t forget to mention any tools you’ve used like Google Analytics or SEMrush. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of your past successes in driving organic growth and improving conversion rates. Let your personality come through!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to showcase your analytical skills in your application. Mention any relevant projects where you’ve used data to inform your strategies. We love numbers as much as we love creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at National Accident Law!
How to prepare for a job interview at National Accident Law
✨Know Your SEO & CRO Inside Out
Make sure you brush up on the latest SEO and CRO trends before your interview. Familiarise yourself with tools like Google Analytics, SEMrush, and VWO. Be ready to discuss how you've used these tools in past roles to drive organic growth and improve conversion rates.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples of how you've interpreted data to make informed decisions. Bring along case studies or metrics from previous projects that highlight your success in optimising user journeys and driving measurable business outcomes.
✨Align with Their Vision
Research National Accident Law and understand their mission and values. Be prepared to explain how your experience aligns with their goals, especially in the consumer legal services sector. This shows that you're not just looking for any job, but that you're genuinely interested in contributing to their success.
✨Practice Clear Communication
Since you'll need to communicate complex SEO and CRO concepts to non-technical stakeholders, practice explaining these ideas in simple terms. Use relatable examples to illustrate your points, ensuring that you can convey your expertise without overwhelming your audience.
