Senior Digital PR & Social Executive in Kettering

At National Accident Law, our purpose is to help those who have had a personal injury get their lives back on track. We work differently to handle compensation claims in a modern, imaginative, and refreshingly personal way. Our business and our people share values of Passion, Curiosity, Drive, and Unity, fostering a culture that is kind, supportive, fun, and inclusive.

THE PURPOSE OF THE ROLE

This is not a traditional Digital PR role. You will operate at the intersection of SEO, Digital PR, and social amplification; turning content, brand expertise, and data into search visibility, authoritative links, and brand mentions. Roughly 80% DPR and 20% social amplification, with a strong focus on ensuring the brand is visible across all key discovery touchpoints from search engines to social platforms. You will work closely with the Head of SEO & CRO to build authority, relevance, and discoverability, helping shape how the business grows through modern search. This role is central to how the business evolves its approach to growth.

WHAT YOU WILL BE DOING AS SENIOR DIGITAL PR & SOCIAL EXECUTIVE

• Digital PR & Authority Building (Core Focus 70%)
  • Plan and execute digital PR campaigns that drive high-authoritative backlinks, brand mentions, and AI citation opportunities.
  • Work with external agencies to consistently deliver high-quality coverage pieces in relevant publications.
  • Build and maintain relationships with key media and strategic partners.
  • Develop a long-term network of journalists, bloggers, and influencers to support a shift towards more in-house PR capabilities.
  • Identify reactive and proactive PR opportunities aligned to search trends, industry development, and commercial priorities.
  • Collaborate with PR and outreach agencies to ensure alignment with SEO goals.
  • Ensure all PR activity supports search intent, topic authority, and entity recognition.
• Social & Content Amplification (20%)
  • Turn existing assets into social media videos, PR hooks, and outreach campaigns.
  • Create clear briefs and social assets for video content across various platforms.
  • Use platforms like YouTube as a search and discoverability channel.
  • Support the development of social distribution frameworks and best practices.
• Strategy, Performance & Scaling (10%)
  • Measure the impact of PR and amplification activity on organic traffic, rankings, and conversions.
  • Monitor and improve link quality, relevance, and campaign performance.
  • Build and refine scalable processes across PR, outreach, and amplification.
  • Work alongside the Head of SEO & CRO to improve strategy and prioritisation.
• Stakeholder Collaboration
  • Work cross-functionally with designers, compliance, PPC, and senior leadership.
  • Collaborate with external agencies and outreach partners to align on strategy and delivery.
  • Engage with subject matter experts and spokespeople to develop credible, expert-led PR narratives.
  • Act as a key connector between SEO, content, PR, and wider marketing teams.

IDEAL SKILLS AND EXPERIENCE

• 1-3 years experience in Digital PR with proven results.
• Solid understanding of SEO fundamentals.
• Experience securing high-authority coverage and links.
• Ability to connect PR activity to commercial outcomes.
• Experience working with agencies and managing external partners.
• Experience in a B2C environment.
• Social media experience is a nice to have, but not essential.

KEY SKILLS

• Strong outreach and relationship-building skills.
• Strategic mindset with a focus on performance and outcomes.
• Ability to turn data and content into compelling PR angles.
• Highly organised, with experience building processes and workflows.
• Confident working across multiple stakeholders and disciplines.
• Experience with key tools and platforms.
• Commercial awareness and ability to align with business goals.

PERSONAL ATTRIBUTES

• Dependable and keen to bring your knowledge and skills to the sector.
• Curious to challenge the status quo.
• Unified in working together for the same goals and vision.
• Driven to achieve, succeed, and progress.
• Passionate about our customers, our business, and personal performance.

WHAT WE CAN OFFER YOU

• A competitive salary.
• Annual leave: 25 days + bank holidays.
• Pension: 3% contributory.
• Remote working.
• Healthcare scheme: claim up to £1,000 back with Simply Health.
• Perks at Work: exclusive member discounts across a range of goods and services.
• Community Day: volunteer in your community for one day each year.
• CPD Opportunities: training and development opportunities to boost your confidence and develop your career.

At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.