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- Tasks: Lead SEO and CRO strategies to boost organic growth and website performance.
- Company: Join National Accident Law, a trusted provider of consumer legal services with a strong reputation.
- Benefits: Enjoy a competitive salary, remote work options, and professional development opportunities.
- Why this job: Shape digital strategies for a national brand in a collaborative and innovative environment.
- Qualifications: 2+ years in a similar leadership role with expertise in SEO and CRO methodologies.
- Other info: Diversity is valued; we encourage authentic applications from all backgrounds.
The predicted salary is between 54000 - 84000 £ per year.
Join to apply for the Head of SEO & CRO role at National Accident Law
Join to apply for the Head of SEO & CRO role at National Accident Law
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Remote – once monthly travel to our Kettering office
National Accident Law, home of National Accident Helpline, is a leading provider of consumer legal services, dedicated to helping individuals access justice and the compensation they deserve. With a strong reputation for trust, expertise, and innovation, we are committed to delivering exceptional service to our clients while driving growth through cutting-edge digital strategies.
THE PURPOSE OF THE ROLE
We are seeking an experienced and results-driven Head of SEO & CRO to lead our Search Engine Optimisation and Conversion Rate Optimisation. In this role, you will be responsible for driving organic growth, improving website performance, and ensuring that our digital assets convert traffic into measurable business outcomes. This is a leadership position, and the ideal candidate will have a minimum of 2 years of experience in a similar head-of-role, with a proven track record of success in both SEO and CRO.
KEY RESPONSIBILITIES OF THE HEAD OF SEO & CRO
- Develop and implement comprehensive SEO strategy to improve organic search commercial outcomes and increase visibility for National Accident Helpline’s digital platforms.
- Conduct keyword research, competitor analysis, and technical audits to identify opportunities for growth in the consumer legal services sector.
- Oversee on-page, off-page, and technical SEO initiatives, ensuring best practices are followed.
- Work in concert with the Brand & Proposition team to guide content strategy, delivery, PR & link-building, and social media efforts, ensuring alignment with SEO objectives.
- Stay up to date with search engine algorithm changes and industry trends to adapt strategies accordingly.
CRO:
- Lead the development and execution of CRO to optimise user journeys and improve conversion rates across our digital platforms.
- Utilise CRO tools such as VWO (Visual Website Optimizer), and Hotjar to conduct A/B testing, multivariate testing, and user behaviour analysis.
- Implement methodologies such as heatmaps, session recordings, funnel analysis, and usability testing to identify friction points and areas for improvement.
- Analyse user behaviour and test results to make data-driven recommendations for website and landing page optimizations.
- Collaborate with design, development, and content teams to implement data-driven changes that enhance user experience and drive conversions.
Leadership & Team:
- Work collaboratively across multi-discipline teams to drive performance, innovation, and continuous learning.
- Set clear goals, KPIs, and performance metrics, ensuring alignment with overall business objectives.
- Provide regular performance updates and insights to senior leadership.
Collaboration & Stakeholder Management:
- Work closely with Marketing, Product, and Development teams to align SEO and CRO strategies with broader business goals.
- Collaborate with the MI (Management Information) team to leverage data insights for informed decision-making and performance tracking.
- Partner with the development team to ensure technical SEO and CRO requirements are implemented effectively.
- Engage with the commercial team to align SEO and CRO efforts with revenue and business growth objectives.
- Communicate complex SEO and CRO concepts to non-technical stakeholders in a clear and actionable manner.
IDEAL SKILLS AND EXPERIENCE
- 2 years\’+ of experience in a Head of SEO & CRO or similar leadership role.
- Proven track record of driving organic growth and improving conversion rates in a competitive digital landscape.
- Deep understanding of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog), and technical SEO principles.
- Strong expertise in CRO methodologies, including A/B testing, multivariate testing, heatmaps, session recordings, and user behaviour analysis.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
PREFERRED QUALIFICATIONS
- Experience in the consumer legal services industry or a similar sector is helpful but not essential.
- Certifications in SEO, CRO, or related fields are a plus.
WHAT WE CAN OFFER YOU
- Competitive salary and benefits package.
- Opportunity to lead and shape the SEO & CRO strategy for a trusted national brand.
- A collaborative and innovative work environment.
- Professional development opportunities and access to industry-leading tools and resources.
We are proud that each year our employees rate our business higher than Gallups ‘Exceptional Workplace Award Winners’ for being a great place to work. We are Gold awarded Investors in People and can confidently say that National Accident Law is a great place to work.
But don’t just take our word for it, come and find out for yourself!
At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.
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Head of SEO & CRO employer: National Accident Law
Contact Detail:
National Accident Law Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO & CRO
✨Tip Number 1
Familiarise yourself with the latest SEO and CRO tools mentioned in the job description, such as Google Analytics, SEMrush, and VWO. Being able to demonstrate your proficiency with these tools during discussions can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends and algorithm changes in SEO. This knowledge will not only help you in interviews but also show that you're proactive and passionate about the field, which is crucial for a leadership role.
✨Tip Number 3
Prepare to discuss specific case studies or examples of how you've successfully driven organic growth and improved conversion rates in previous roles. Concrete examples will illustrate your expertise and make a strong impression.
✨Tip Number 4
Network with professionals in the consumer legal services sector or similar industries. Engaging with others in the field can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Head of SEO & CRO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and CRO. Focus on quantifiable achievements, such as increased organic traffic or improved conversion rates, to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for digital marketing and your understanding of the consumer legal services sector. Mention specific strategies you would implement at National Accident Law to drive growth.
Highlight Leadership Experience: Since this is a leadership role, emphasise your experience in managing teams and driving performance. Provide examples of how you've successfully led projects or initiatives that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Demonstrate your analytical capabilities by discussing tools and methodologies you’ve used in the past. Mention specific instances where your data-driven decisions led to significant improvements in SEO or CRO outcomes.
How to prepare for a job interview at National Accident Law
✨Showcase Your SEO & CRO Expertise
Be prepared to discuss your previous experiences in SEO and CRO in detail. Highlight specific strategies you've implemented, tools you've used, and the measurable outcomes of your efforts. This will demonstrate your capability to drive organic growth and improve conversion rates.
✨Understand the Company’s Digital Landscape
Research National Accident Law and its digital presence before the interview. Familiarise yourself with their website, current SEO performance, and any recent campaigns. This knowledge will allow you to tailor your responses and show how you can contribute to their specific goals.
✨Prepare for Technical Questions
Expect questions about technical SEO principles and CRO methodologies. Brush up on your knowledge of tools like Google Analytics, SEMrush, and A/B testing techniques. Being able to discuss these topics confidently will set you apart as a knowledgeable candidate.
✨Demonstrate Leadership Skills
As this is a leadership role, be ready to discuss your experience in managing teams and collaborating across departments. Share examples of how you've set goals, tracked performance, and influenced stakeholders to achieve business objectives. This will showcase your ability to lead and inspire others.
