At a Glance
- Tasks: Design and execute innovative ABM campaigns to engage high-value accounts.
- Company: Dynamic marketing team in a remote-first, collaborative environment.
- Benefits: Flexible working, private medical insurance, competitive salary, and clear career progression.
- Other info: Join a culture of learning and continuous improvement with exciting growth opportunities.
- Why this job: Make a real impact on enterprise sales while working with cutting-edge marketing strategies.
- Qualifications: 4+ years in B2B marketing with a focus on account-based strategies.
The predicted salary is between 49500 - 60500 £ per year.
We are hiring a strategic and results-driven Account-Based Marketing (ABM) Manager to design, launch, and execute our enterprise ABM programme. In this role, you will be responsible for identifying, targeting, and engaging a defined set of high-value accounts through highly personalised, multi-channel campaigns. Your primary objective will be to build a robust pipeline, accelerate deal velocity, and grow our share of wallet within strategic accounts. Working at the intersection of sales and marketing, you will establish deep alignment with sales teams to develop joint account plans, cultivate executive relationships, and deliver measurable growth against non-ABM baselines. The role will be remote, UK based with occasional travel for company events.
Key Responsibilities
- Account Selection & Strategy: Work with sales leadership to define and prioritise target account tiers, building account and buying-committee intelligence to inform campaign approach.
- Personalised Campaign Design & Execution: Build and run 1:1 and 1:few ABM campaigns (direct mail, personalised digital, targeted events, executive outreach) tailored to named accounts, working with the Campaign Content Marketer for tailored assets and the Field Marketing Exec for account-level events.
- Sales Alignment & Account Planning: Embed with account and sales teams to build joint account plans, agree engagement plans per account and track account-level pipeline impact.
- Partner & Ecosystem Integration: Leverage AWS and Databricks partner relationships and co-selling motions to unlock account-specific opportunities and MDF-funded activity.
- Measurement & Reporting: Establish account-level engagement and pipeline scoring; report ABM contribution and ROI to the Marketing Director and sales leadership.
Skills, Knowledge and Expertise
- Degree-level education or equivalent professional experience in a marketing discipline.
- 4+ years' B2B marketing experience with direct ownership of an account-based marketing programme.
- Track record building account-based campaigns that demonstrably influence enterprise sales cycles and pipeline.
- Experience building joint account plans and working closely with sales/account teams.
- Familiarity with ABM or intent tooling (e.g. 6sense, Demandbase, LinkedIn ABM) and CRM platforms (HubSpot, Salesforce, Dynamics).
- Strong stakeholder management; credible with senior sales and client-facing leaders.
- Strategic account planning, prioritisation and account segmentation skills.
- Data-led approach to account scoring and intent signals.
- Nice to have's: Experience with cloud or technology partner ecosystems (AWS, Microsoft, Databricks) and co-selling motions. Experience operating in a PE-backed or high-growth consultancy environment.
Benefits
- Remote-first working with flexibility around client needs.
- Private Medical Insurance.
- A collaborative culture focused on learning, excellence and continuous improvement.
- Competitive salary and bonus with clear progression pathways.
ABM Manager in London employer: Nasstar
At Nasstar, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work culture that fosters professional growth and innovation. As a Practice Director in the Microsoft Cloud & AI Platforms team, you will enjoy flexible working arrangements, a competitive salary, and access to top-tier technology, all while leading a high-performing team dedicated to delivering excellence in cloud solutions. Our commitment to employee development and well-being ensures that you can thrive in your career while making a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land ABM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nasstar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nasstar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nasstar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nasstar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nasstar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nasstar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nasstar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nasstar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nasstar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nasstar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
