Social Media & Video Officer

The FT Financial Literacy and Inclusion Campaign (FT FLIC), the fast‑expanding financial literacy charity founded by the Financial Times, promotes financial literacy where it is needed most to have a significant, sustainable societal impact. The charity has been working at the grassroots with young people in schools, gig economy workers and online learning environments across the UK, as well as on a policy level by pursuing lobbying campaigns, with the mission of giving everyone the tools for lifelong money confidence.

FT FLIC has already created an award‑winning financial literacy curriculum for secondary schools and is now working with several national partners to develop a comprehensive catalogue of digital resources for adult learners. With input from FT journalists, production specialists, educators, and beneficiaries, our aim is to create a diverse collection of engaging materials. These resources will incorporate visual, audio, and text‑based content, enhancing our continuously evolving learning hub. The in‑house production includes educational videos accompanied by supporting materials, equipping beneficiaries with essential financial literacy skills and the tools needed to manage everyday finances as well as pursue their financial aspirations.

We are looking for a creative and detail‑oriented Social Media and Video Officer to support the production, editing, and distribution of engaging financial education content across digital platforms. This role is perfect for someone eager to develop their skills in video production, social media management, and content strategy, working within a dynamic creative team. The ideal candidate will assist in scripting, filming, editing, and distributing short‑form and long‑form video content, ensuring it is optimised for social media platforms and its purpose. They will collaborate closely with the Video and Social Media Manager to bring financial literacy content to life, educating beneficiaries while maintaining brand consistency and maximising audience engagement. They will also play a key role in optimising content for different social media platforms and monitoring performance to refine strategies.

This role is crucial in our mission to provide clear, up‑to‑date, and accessible financial education resources, helping people navigate the financial world, avoid common pitfalls, and maximise opportunities. You will have a strong understanding of social media trends and audience engagement strategies, ensuring our content is both informative and compelling. You will be comfortable working independently while also collaborating with the wider team in a fast‑paced, creative environment. There will also be opportunities to contribute ideas for new content formats, support live video sessions, and attend industry events to stay ahead of digital content trends. This is an exciting opportunity to gain hands‑on experience in content creation, video editing, and social media strategy while contributing to a mission‑driven organisation that helps people navigate the financial world.

Key Responsibilities

• Schedule and publish content across various social media platforms.
• Assist in the production, editing, and post‑production of video content for digital platforms.
• Support the creation of short‑form and long‑form video content tailored for social media (Instagram, TikTok, YouTube, LinkedIn, etc.).
• Conduct due diligence on content creators we may partner with.
• Edit and enhance video footage using Adobe Premiere Pro and After Effects.
• Design engaging social media, promotional, and distribution assets (e.g. newsletters, event materials, advertising graphics) using tools such as Canva, Adobe Creative Suite or Figma.
• Ensure all visual content adheres to design accessibility best practices (e.g. readability, contrast, captions, inclusive design).
• Help manage and organise video assets to ensure proper storage and accessibility.
• Monitor social media trends, engagement metrics, and audience interactions to optimise content performance (including A/B testing).
• Actively engage in financial literacy conversations on social media by reposting, commenting, and interacting with the community.
• Collaborate with the wider marketing and creative teams to ensure brand consistency across content.
• Assist with other content creation and distribution tasks as needed.
• Monitor, collect and analyse data for impact reporting.

Requirements

• Basic maths skills & ability to understand financial topics.
• Basic proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, and Photoshop).
• Understanding of video production processes, including filming, editing, and post‑production.
• Familiarity with social media platforms and strategies for engagement and content performance tracking.
• Strong visual and design sensibilities with attention to detail.
• Awareness of design accessibility principles and best practices for digital content.
• Ability to work collaboratively in a fast‑paced, creative environment.
• Good organisational skills with the ability to manage multiple tasks effectively.
• Some experience in content creation, video editing, or social media management is a plus.

Preferred Qualifications

• Previous experience in video production or social media content creation.
• Knowledge of animation or motion graphics.
• Ability to apply design tools such as Figma or Adobe Creative Suite to produce high‑quality, brand consistent assets across Flic’s digital platforms.
• Experience with social media analytics and A/B testing.
• A passion for storytelling through visual media.

This is a fantastic opportunity for a budding video and social media professional to grow their skills, gain real‑world experience, and contribute to a brand making a difference in financial education. This is a full‑time position requiring a minimum of two days per week in office at the FT's St. Paul’s office.