At a Glance
- Tasks: Create engaging digital content for marketing and recruitment across various channels.
- Company: Join ASU London, a vibrant institution focused on student engagement.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborate with diverse teams in a dynamic environment to enhance your career.
- Why this job: Make an impact by crafting compelling stories that resonate with students and boost recruitment.
- Qualifications: Experience in digital content creation and strong communication skills are essential.
The predicted salary is between 45000 - 45000 € per year.
REPORTS TO: Head of Marketing
SALARY: £45,000
LOCATION: London (hybrid working) – Up to 5 days per week on campus
About the Role
The Digital Content Creator is responsible for developing and delivering content that supports ASU London’s marketing and recruitment activity across digital channels. The role ensures that content is structured, purposeful, and aligned with student engagement and conversion objectives. This includes website, SEO, CRM, email, and social content, with a strong focus on ensuring that content supports both visibility and decision‑making. The postholder will work closely with marketing and recruitment teams to ensure consistency, accuracy, and alignment with institutional messaging and compliance requirements. This role requires a regular on‑campus presence of up to five days per week, including evenings and weekends, to ensure comprehensive coverage of the full student experience.
Key Responsibilities
- Content Planning and Delivery
- Deliver content plan aligned to digital marketing strategy and recruitment priorities
- Create written, visual, and audio‑visual content across digital channels
- Manage and coordinate user‑generated content from students, alumni and staff.
- Ensure content supports engagement, enquiry generation, and conversion outcomes
- Website and SEO Content
- Write and edit website copy to support user journeys and conversion performance
- Create SEO‑optimised content aligned to the keyword strategy defined by the Digital Marketing Lead
- Develop landing pages and campaign content to support digital activity, driving lead generation and conversion
- Email and CRM Content
- Develop email content for CRM campaigns and lifecycle workflows
- Ensure content aligns with audience needs and campaign objectives defined by the Digital Marketing Lead
- Write and optimise email content for CRM campaigns, ensuring clarity, engagement, and alignment with student journey stages
- Storytelling and Campus Content Creation
- Act as a roving reporter capturing student, academic, and institutional stories.
- Translate activity into compelling narratives that support recruitment and engagement
- Social Media and Community Management
- Create and publish organic social media content across all channels
- Capture visual and video content, balancing production quality with authentic storytelling
- Monitor engagement and sentiment and elevate issues where appropriate
- Route enquiries to relevant teams, including Enrolment Advisers and Registry
- Earned and Non‑Traditional Media
- Identify and proactively secure earned content opportunities by pitching ASU London academics and subject matter experts to external platforms, including podcasts, media outlets, and relevant industry channels, to extend reach and support brand positioning
- Work with internal experts to develop relevant, audience‑focused content
- Campaign Support
- Support Digital Marketing Lead with content assets for paid campaigns
- Produce variations of content for testing and optimisation
- Content Governance
- Ensure all content is on‑brand, accurate, and compliant with CMA and UKVI requirements where applicable
- Act as both creator and curator of content across channels
Key Relationships
- Head of Marketing
- Digital Marketing Lead
- Marketing & Events Associate
- International Recruitment Team
- Domestic and Widening Participation Recruitment Team
- Academic staff and faculty subject matter experts
- Current students and alumni
- Enrolment Advisers and Registry teams
- External agencies (creative, video, photography and digital)
What Success Looks Like
- Consistently high‑performing digital content that drives measurable engagement across website, social, and email channels
- Improved visibility and discoverability of ASU London content through effective SEO‑informed content creation and optimisation
- Strong audience engagement across social platforms, reflected in sustained growth, positive sentiment, and meaningful interaction
- Clear and demonstrable contribution of content activity to enquiry generation, application intent, and conversion outcomes
- High‑quality, consistent, and brand‑aligned content delivered across all channels, meeting agreed timelines and editorial standards
Capabilities, Skills & Experience
Essential
- Bachelor’s degree or equivalent experience
- Significant experience in content creation and storytelling, across a range of digital channels
- Excellent written communication, with a portfolio of engaging, digital‑first copywriting
- Highly effective at building relationships across diverse stakeholder groups, with the ability to gain trust, encourage participation, and extract authentic stories from students, academics, and staff
- Experience planning, creating, and delivering organic social media content across multiple platforms, including content calendars, with an understanding of engagement and audience growth
- Understanding of SEO principles and how to integrate SEO into copywriting and content structure
- Experience filming and editing video content for digital channels with high‑quality production values
- Experience using social media and/or digital analytics tools to monitor content performance and inform optimisation
- Good understanding of audience engagement and content effectiveness
- Ability to interpret performance data and translate insight into content improvements
- Excellent organisational skills combined with the ability to prioritise multiple content streams and projects in a fast‑paced environment
Desirable
- Experience using a CMS to create, edit, structure, and publish website content, with an understanding of user journeys, SEO principles, and conversion optimisation
- Keen photographer with an eye for composition and an understanding of photography for marketing purposes
- Experience identifying and securing earned content opportunities, including pitching internal experts to external platforms such as podcasts, media outlets, and industry channels
- Experience working in a regulated environment with an understanding of compliance considerations in content creation (e.g. CMA, UKVI)
- Experience writing email and CRM content, with an understanding of engagement, segmentation, and conversion principles
- Understanding of brand governance
How to Apply
To apply, please select Apply Now on our online portal, by Friday 29th May. You will be required to upload your CV, cover letter and answer some application questions. If you require any support, please contact WorkNest, who are supporting us with this recruitment at clientrecruitment@worknest.com, citing the role title.
ASU London - Digital Content Specialist employer: nasen
ASU London is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid working model that allows for flexibility while ensuring a strong on-campus presence. Employees benefit from professional growth opportunities through collaboration with diverse teams and access to cutting-edge digital marketing strategies, all within the vibrant city of London. With a commitment to meaningful engagement and storytelling, ASU London empowers its staff to make a significant impact in the educational landscape.
StudySmarter Expert Advice🤫
We think this is how you could land ASU London - Digital Content Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to digital content creation. The more people you know, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content. Whether it's blog posts, social media campaigns, or videos, make sure it’s all in one place. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Don’t just apply – engage! When you find a role you love, reach out to the hiring manager or team on LinkedIn. A friendly message expressing your enthusiasm can go a long way. It shows initiative and gives you a chance to stand out before the interview even starts.
✨Tip Number 4
Keep learning and adapting! The digital landscape is always changing, so stay updated on the latest trends and tools in content creation and SEO. Consider taking online courses or attending workshops. This not only boosts your skills but also shows employers that you're committed to growth.
We think you need these skills to ace ASU London - Digital Content Specialist
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your relevant experience and how it aligns with the Digital Content Specialist role. We want to see your passion for content creation and storytelling, so let your personality come through!
Showcase Your Portfolio:Don’t forget to include a portfolio of your work! Whether it's written content, social media posts, or videos, we love seeing examples of your creativity and skills. This is your opportunity to demonstrate your digital-first copywriting prowess.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience in content planning, SEO, and social media management. We’re looking for specific examples that show how you’ve driven engagement and conversion in previous roles.
Apply Through Our Website:Remember to apply through our online portal! It’s the easiest way for us to receive your application. Plus, make sure to answer all application questions thoughtfully – they help us get to know you better!
How to prepare for a job interview at nasen
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with your own portfolio and any relevant content you've created. Be ready to discuss specific examples of how your work has driven engagement or conversions, especially in digital channels like social media and email.
✨Showcase Your SEO Savvy
Since the role involves creating SEO-optimised content, brush up on your SEO knowledge. Be prepared to explain how you would approach keyword research and integrate SEO principles into your writing. This will show that you understand the importance of visibility in digital marketing.
✨Demonstrate Your Storytelling Skills
The job requires compelling narratives, so think of a few stories you can share that highlight your ability to engage audiences. Whether it’s a successful campaign or a unique student experience, be ready to illustrate how storytelling can enhance recruitment efforts.
✨Engage with the Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about the team dynamics, current projects, and how they measure success. This not only shows your interest but also helps you gauge if the company culture aligns with your values.
