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For Companies At a Glance
- Tasks: Lead marketing initiatives and campaigns in a dynamic environment.
- Company: Join NASC, the leading trade association for scaffolding and access industry excellence.
- Benefits: Enjoy a collaborative culture, potential remote work, and opportunities for professional growth.
- Why this job: Make a real impact in a vital industry while developing your marketing skills.
- Qualifications: 3+ years in marketing with strong campaign management and leadership experience required.
- Other info: NASC values diversity and inclusivity, welcoming all applicants.
The predicted salary is between 36000 - 60000 £ per year.
National Access and Scaffolding Confederation (NASC) is a premier trade association representing the interests of the scaffolding and access industry. As the recognised authority on access and scaffolding, NASC is committed to advancing safety, standards, and best practices in the industry. With a membership base spanning contractors, manufacturers, and suppliers, NASC plays a pivotal role in promoting excellence and growth within the sector.
Position Overview
Direct Reports: Digital Marketing Executive (to be hired), Social Media Executive, Brand and Design Executive (to be hired)
Are you a marketing enthusiast with a knack for strategy and execution? Do you thrive in a fast-paced environment where your ideas make a tangible difference? If yes, we want you to lead our marketing efforts and help shape the future of the scaffolding and access industry.
Your Role:
As our Marketing Manager, you’ll be responsible for all our marketing initiatives, transforming strategic objectives into campaigns with impact. You’ll work across a variety of channels, ensuring messaging is clear, consistent and compelling. This is your chance to leave your mark in an industry that is integral to sectors as diverse as construction and infrastructure, entertainment and aviation.
Key Responsibilities
- Deliver effective marketing plans aligned with NASC’s objectives and business strategy.
- Lead and motivate the marketing team, ensuring operational plans are executed effectively.
- Campaign Management
- Develop and deliver multi-channel marketing campaigns, including email, social media, digital advertising and events.
- Use tools such as Salesforce, DotDigital and Google Analytics to track and refine campaigns.
- Content & Communication
- Maintain a content calendar, write, edit and proof marketing materials including e-newsletters, press releases, and brochures.
- Engage with external agencies to ensure high-quality, consistent messaging.
- Public Relations
- Build and maintain relationships with media outlets.
- Draft and distribute press releases, ensuring industry coverage and visibility.
- Events & Publications
- Support the planning and promotion of NASC events and trade shows.
- Manage the production of key publications, such as the NASC Yearbook and Safety Report.
- Oversee production of our monthly magazine, Scaffolding Insider, working closely with writers, editors and designers.
- Website Management
- Ensure the NASC website remains current and stakeholder-focused.
Key Qualifications and Experience Required
- Experience: Minimum 3 years in marketing with a proven track record in campaign management and team leadership.
- Skills:
- Exceptional copywriting and communication skills.
- Strategic and analytical mindset, combined with hands-on implementation expertise.
- Proficient in Microsoft Office and marketing tools such as DotDigital, WordPress, PPC platforms and SEO tools.
- Personal Attributes:
- Creative, with a keen eye for detail.
- Highly organised and adaptable to changing priorities.
- Collaborative team player with excellent interpersonal skills.
- Qualifications: A degree in marketing is desirable but not essential.
Let’s build the future of the scaffolding and access industry—together.
NASC is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Marketing Manager employer: NASC ePortal
Contact Detail:
NASC ePortal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the scaffolding and access industry. Understanding the specific challenges and trends in this sector will help you tailor your approach and demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the industry. Attend relevant events or join online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Showcase your campaign management skills through real-life examples. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved, as this will highlight your hands-on experience.
✨Tip Number 4
Demonstrate your proficiency with marketing tools mentioned in the job description. If you have experience with Salesforce, DotDigital, or Google Analytics, be ready to discuss how you've used these tools to drive successful marketing initiatives.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in campaign management and team leadership. Use specific examples that demonstrate your strategic mindset and hands-on implementation skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the scaffolding and access industry. Mention how your skills align with NASC's objectives and how you can contribute to their marketing efforts.
Showcase Your Copywriting Skills: Since exceptional copywriting is a key requirement, include samples of your previous work or describe projects where your writing made a significant impact. This could be in the form of marketing materials, press releases, or content for social media.
Highlight Relevant Tools Experience: Mention your proficiency with marketing tools such as Salesforce, DotDigital, and Google Analytics. Provide examples of how you've used these tools to track and refine campaigns in your previous roles.
How to prepare for a job interview at NASC ePortal
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive impactful marketing initiatives.
✨Emphasise Team Leadership Experience
Since the role involves leading a marketing team, share examples of how you've motivated and guided team members in previous positions. Discuss any challenges faced and how you overcame them to ensure successful execution of marketing plans.
✨Demonstrate Your Analytical Mindset
Familiarise yourself with tools like Google Analytics and Salesforce, as these are crucial for tracking campaign performance. Be ready to explain how you've used data to refine marketing strategies and improve outcomes in your previous roles.
✨Prepare for Content Creation Questions
Given the importance of clear and compelling messaging, be ready to showcase your copywriting skills. Bring samples of your work, such as press releases or marketing materials, and discuss your approach to maintaining a content calendar and ensuring consistency across channels.
