At a Glance
- Tasks: Lead marketing strategies and campaigns to elevate brand positioning and drive demand generation.
- Company: Join Guy Carpenter, a leader in the insurance and risk management industry.
- Benefits: Enjoy professional development, a vibrant culture, and flexible work arrangements.
- Other info: Diverse and inclusive workplace committed to your growth and well-being.
- Why this job: Make an impact with innovative marketing initiatives and collaborate with talented professionals.
- Qualifications: Extensive marketing experience, especially in digital and B2B environments.
The predicted salary is between 80000 - 100000 € per year.
We are seeking a talented individual to join our Marketing team at Guy Carpenter. This role will be based in London and is a hybrid role that requires working at least three days a week in the office.
The Marketing Leader is responsible for shaping and driving Guy Carpenter’s go-to-market strategy, partnering closely with business and marketing stakeholders across regions to deliver integrated marketing initiatives that elevate the firm’s intellectual capital, strengthen brand positioning, and accelerate demand generation. This senior leader will collaborate with senior business leaders to advance the firm’s thought leadership agenda, ensuring the creation and amplification of high-impact content across multiple formats, including reports, articles, podcasts, and digital media.
The role also serves as a key connector across Marketing and Communications Centers of Excellence, including Events, Public Relations, Creative, and Digital Marketing, to bring campaigns to life through compelling, client‑centric experiences and channels that drive engagement, visibility, and measurable business impact. Reporting to Guy Carpenter’s Chief Marketing Officer, this role leads the development and execution of commercially driven marketing campaigns aligned to strategic business priorities and growth objectives.
The role will lead and mentor a lean, high‑performing team, overseeing Marketing excellence while scaling impact through strong cross‑functional alignment and disciplined execution.
We will count on you to:
- Serve as a strategic marketing partner to senior business leaders, aligning marketing priorities with commercial objectives and enterprise growth strategies.
- Drive the development and execution of integrated go‑to‑market strategies that enhance brand positioning, elevate intellectual capital, and support revenue growth across key business areas.
- Develop and lead an “always‑on” multi‑channel marketing and demand generation program to increase awareness, engagement, and commercial impact for Guy Carpenter’s consulting capabilities and product solutions.
- Shape and execute the firm’s content, thought leadership, and influencer strategies to strengthen market differentiation and position Guy Carpenter as a trusted industry leader.
- Partner with Guy Carpenter’s Subject Matter Experts and the global content team to develop impactful thought leadership, messaging, and marketing assets tailored to regional and local client needs across channels, including digital, email, and social.
- Collaborate closely with business stakeholders to understand strategic priorities, market opportunities, and client challenges in order to design targeted, insight‑driven marketing campaigns aligned to broader business and marketing objectives.
- Partner with the Digital Marketing Center of Excellence to optimize digital engagement strategies, enhance user experience, strengthen campaign performance, and drive lead generation and client engagement across digital channels.
- Work cross‑functionally with Events, PR, Creative, Digital Marketing, and Communications teams to deliver integrated, scalable, and consistent marketing programs and client experiences globally.
What you need to have:
- Experience working in a large, complex, and matrixed environment, collaborating with a wide variety of stakeholders to develop and execute marketing and communications strategies, campaigns, and tactics.
- Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI, enabling maximized commercial success.
- Experience in building B2B brands and managing multiple marketing programs for differing lines of business in a coordinated approach.
What makes you stand out?
- Ability to engage and influence key internal stakeholders to build advocacy, strengthen campaign adoption, and ensure alignment across go‑to‑market initiatives, sales enablement materials, and RFP content.
- A strong understanding of the competitive landscape, industry trends and opportunities for strategic marketing, communications, and PR initiatives.
- Developing and evolving value propositions, solution positioning, and client‑facing collateral.
Why join our team:
We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well‑being.
Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at reasonableaccommodations@marsh.com.
Marketing Leader, Guy Carpenter employer: Nari
At Guy Carpenter, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that fosters professional growth and collaboration. Our London-based Marketing team thrives in a hybrid environment, where you will have the opportunity to lead innovative marketing strategies while working alongside talented colleagues who are committed to making a meaningful impact. With a focus on employee well-being and a commitment to diversity, we provide a range of benefits and career development opportunities that empower you to excel in your role and contribute to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Leader, Guy Carpenter
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching Guy Carpenter’s recent projects and campaigns. Show us that you’re not just another candidate; demonstrate your passion for their work and how you can contribute to their marketing goals.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Marketing Leader. We want to hear how you can drive integrated marketing initiatives and elevate brand positioning.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm and professionalism, which we definitely appreciate at Guy Carpenter.
We think you need these skills to ace Marketing Leader, Guy Carpenter
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in shaping go-to-market strategies and driving integrated marketing initiatives. We want to see how your skills align with our needs at Guy Carpenter!
Showcase Your Impact:When detailing your past roles, focus on the measurable outcomes of your marketing campaigns. Use specific examples that demonstrate your ability to enhance brand positioning and drive demand generation – we love numbers!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can engage and influence stakeholders, so don’t be afraid to show us your unique approach to collaboration and leadership.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with our Marketing team!
How to prepare for a job interview at Nari
✨Know Your Marketing Strategies
Before the interview, brush up on your knowledge of integrated marketing strategies. Be ready to discuss how you would shape and drive go-to-market strategies that align with business objectives. Use specific examples from your past experiences to demonstrate your expertise.
✨Showcase Your Leadership Skills
As a Marketing Leader, you'll be expected to mentor and lead a team. Prepare to share your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any experience you have in building high-performing teams and driving marketing excellence.
✨Understand the Competitive Landscape
Familiarise yourself with Guy Carpenter's position in the market and its competitors. Be prepared to discuss industry trends and how they could impact marketing strategies. This shows that you're not just a marketer but also a strategic thinker who understands the bigger picture.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various stakeholders across the organisation. Think of examples where you've successfully collaborated with different teams, such as PR, Digital Marketing, or Events. Emphasise your ability to connect and communicate effectively to drive integrated marketing campaigns.
