Strategic BDR (AI‑led Outbound) in London

Imagine catching criminals before they strike - that’s exactly what Napier’s AI-powered platform does! By analysing transactions and customers in real time, Napier AI’s technology empowers financial institutions to spot suspicious activity, like money laundering, and stops it in its tracks. Napier AI’s technology works like a digital detective, combining AI with smart analytics to outthink criminals and protect people’s money from becoming criminal proceeds. It’s not just about stopping crime - it’s about making the financial world safer and more trustworthy for everyone. Collaboration, innovation and wonderful people are just some of the reasons to bring your career to Napier. Our culture is shaped by our core values that promote equality, creativity, and opportunity in everything we do.

Overview of the role: We are creating a new role: the Outbound & ABM (Account Based Marketing) Specialist. This person will build and operate the AI-powered outbound intelligence engine that enables BDRs, AEs, and the wider commercial team to engage target accounts with researched, relevant, personalised outreach. This is not a traditional BDR role. Approximately 70% of the role is building the outbound infrastructure — account intelligence briefs, personalised outreach sequences, signal monitoring, competitive intelligence, and call preparation — using AI tools and ensuring that the leads generated are followed up on. The remaining 30% involves selective, targeted follow-up calls on the highest-priority accounts where your deep research knowledge makes you the best person to have the conversation. The role's success is measured on both their own lead generation as well as how the outbound drives efficiency and effectiveness for the wider GTM function. Ultimately whilst the intelligence is the method the measurement is qualified meetings booked or engagement increased. A critical principle: this is a value model, not a volume model. AI prepares, humans decide. Nothing goes out without human review and approval. The goal is not to send more emails — it is to ensure every outreach is researched, relevant, and worth the recipient’s time. We are looking for someone who is energised by building something new, not someone who needs an established playbook to follow. The ideal candidate has worked as a BDR within a SaaS business and has a clear understanding of the MQL- SQL- Opportunity journey and how to engage with potential buyers. They should also have leveraged AI tooling and shown proven initiative in building out processes that leverage this technology. If they have owned or established the adoption and process design of AI within GTM this would be a plus. Ideally they have experience with and a strong understanding of financial institutions (T1/T2 banks, enterprise payment firms, fintechs), and must have a data-driven approach to sales execution.

Your day to day:

• Sales Intelligence & Outbound Specialist
• Account Intelligence and Research
• Build account intelligence briefs: Using AI tools, compile per-account summaries covering regulatory actions, leadership changes, technology announcements, financial results, and competitive landscape for target accounts.
• Monitor buying signals: Track regulatory fines, enforcement actions, MLRO appointments, M&A activity, and technology procurement signals across target accounts. Cross-reference with HubSpot intent data and inbound lead scoring to prioritise outreach.
• Outreach Preparation & Personalisation
• Draft personalised outreach sequences: Create outreach sequences tailored to each account’s context, pain points, and buying signals - nothing is automated without human approval.
• Multi Touch Campaigns: Ensure the right message and format is used for the right outbound approach to increase response rates whilst maintaining focus on quality not quantity.
• Call preparation briefs: Produce structured call briefs for every inbound-scored lead and outbound target.
• Content personalisation: Tailor existing marketing assets (AML Index data, whitepapers, case studies) to specific account contexts. Work with marketing to ensure relevant content exists for each account’s segment and stage.
• Monitor and iterate AB test and constantly review outbound sequences based on performance metrics.
• ABM Coordination
• Quarterly focus account list: Work with sales and marketing to agree a shared list of focus accounts. Coordinate all outbound activity against this list.
• Cross-channel alignment: Ensure focus accounts are receiving coordinated touches.
• Targeted Outbound Calls
• Outbound follow-up: For the highest-priority accounts where your deep research makes you the best person to have the conversation, conduct targeted follow-up calls. This is signal-driven, not volume-driven.
• Discovery and qualification: Where calls progress, conduct initial discovery conversations and warm handoff to the relevant pod AE.
• Relationship building: Develop relationships with key stakeholders (Heads of Financial Crime, MLROs, CTOs) at priority accounts.

Do you have what it takes?

Required:

• Experience in a BDR or Lead Generation role (carrying a quota for leads and meetings).
• Someone who understands both the early stage sales process and how to build scalable workflows.
• Strong proficiency with AI tools for research, content drafting, and data synthesis. You should be a daily AI user who understands how to get quality output through effective prompting and human refinement.
• Experience with HubSpot CRM and LinkedIn Sales Navigator.
• Understanding of enterprise sales cycles, particularly targeting financial institutions (T1–T3 banks, wealth & asset managers, payments firms, fintechs).
• Excellent written communication — you will be drafting outreach that goes to Heads of Financial Crime at Tier 1 banks. It must read as natural, authoritative, and relevant.
• Data-driven mindset with the ability to analyse outbound performance and iterate.
• Demonstrated ability to build processes and workflows from scratch, not just operate existing ones. Comfortable working with ambiguity and designing systems that others will use.
• Team player with high EQ and a low-ego approach — your success is measured by how effective you make the wider GTM function as well as your own output.

Highly Desirable:

• Knowledge of financial crime compliance, AML, sanctions screening, or regulatory technology.
• Experience building sales automation workflows and outbound sequences.
• Understanding of account-based marketing principles and coordinated multi-channel outreach.
• Familiarity with competitive intelligence gathering and battle card development.

Why Napier?

• Comprehensive private healthcare through AXA covering optical, audio & dental.
• 25 days of annual leave + bank holidays + your birthday and a wellness day.
• Dedicated pension plan through Aviva.
• Life Insurance 4x your annual salary.
• Enhanced Maternity & Paternity leave.
• Income protections policy.
• Work from anywhere for up to 1 month.
• Access to our employee wellbeing programme.
• Gym membership discounts.
• Flexibility in work schedules and locations, ensuring a work-life balance. This role can be fulfilled either with a hybrid approach or fully in-office – depending on your preference.
• An open and flexible culture that allows you to work in the best way for you.

Please note applicants must have the right to work in the United Kingdom. We are unable to offer sponsorship or take over sponsorship of employment visas at this time.