At a Glance
- Tasks: Lead market development and execute go-to-market strategies for innovative endoscopy products.
- Company: Join Nanosonics, a pioneering company in the MedTech space.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and strategic execution.
- Why this job: Make a real impact in healthcare by shaping the future of endoscopy across EMEA.
- Qualifications: 8+ years in B2B/product marketing, preferably in MedTech or healthcare.
The predicted salary is between 59400 - 72600 £ per year.
Nanosonics is seeking an experienced and commercially minded Senior Product Marketing Manager to lead the regional market development, segmentation, go-to-market strategy and commercial scaling of our endoscopy portfolio, with a primary focus on the introduction and expansion of CORIS across EMEA.
This is a high-impact role combining strategic product marketing with hands-on execution.
You will translate customer, clinical and competitive insights into differentiated positioning, launch programmes, sales enablement and adoption strategies that deliver measurable commercial results across both direct and distributor markets.
Working within a global and regional matrix, you will partner closely with Sales, Commercial, Medical, Regulatory, Clinical, Product and other cross-functional teams to turn global objectives into effective regional execution.
Key responsibilities
- Develop and execute regional go-to-market, product marketing and commercialisation strategies, particularly for the launch and growth of CORIS.
- Lead market development, segmentation, market modelling and opportunity assessment across EMEA.
- Translate customer, clinical and competitive insights into compelling positioning, messaging and value propositions.
- Develop integrated launch, campaign, customer engagement and adoption programmes that drive measurable commercial results.
- Partner with Sales and distributors on sales enablement, customer engagement and market development initiatives.
- Oversee content, digital marketing, events, education and other activities across the marketing mix.
- Manage budgets, agencies and external partners, using data and KPIs to optimise investment and demonstrate ROI.
- Work collaboratively across global and regional teams, ensuring effective local execution while maintaining alignment with global strategy.
- Ensure marketing activities meet relevant healthcare compliance, regulatory and ethical requirements.
- What you’ll bring
- Bachelor’s degree in Marketing, Business, Life Sciences or a related field; postgraduate marketing qualification desirable.
- 8+ years’ B2B/product marketing or strategic partnerships experience, ideally in Med Tech, medical devices, healthcare or life sciences.
- Proven track record developing go-to-market strategies, launching and scaling products, market segmentation and sales enablement, with measurable commercial results.
- Strong knowledge of the endoscopy market, ideally including device reprocessing, and a good understanding of hospital buying processes and healthcare commercial dynamics.
- Strong commercial and analytical capability, with experience using customer insights, data and KPIs to drive decisions, prioritise investment and demonstrate ROI.
- Broad B2B marketing expertise across digital, content, campaigns, events and customer engagement, including budget and agency management.
- Excellent communication, storytelling and stakeholder management skills with the ability to translate technical and clinical concepts into compelling messaging.
- Collaborative, influential and adaptable, with the ability to work effectively across global and regional teams and influence without authority in a regulated environment.
This is an opportunity to play a pivotal role in shaping the growth of Nanosonics’ endoscopy portfolio across EMEA, with significant responsibility for market development and the commercialisation of CORIS.
If you are a strategic and commercially driven product marketer who combines customer insight, strategic thinking and hands-on execution, we would love to hear from you.
Join Nanosonics and help shape the future of endoscopy across EMEA.
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Senior Product Marketing Manager in Stockport employer: Nanosonics
At Nanosonics, we pride ourselves on being a purpose-driven employer dedicated to enhancing patient safety through innovative technology. Our collaborative and innovative work culture fosters creativity and values your contributions, providing ample opportunities for professional growth and development within the healthcare sector. Join us in making a meaningful impact while working alongside talented colleagues across EMEA, where your strategic marketing expertise will directly influence business success and improve healthcare outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Stockport
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nanosonics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nanosonics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nanosonics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nanosonics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager in Stockport
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nanosonics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nanosonics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nanosonics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nanosonics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nanosonics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nanosonics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
