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For Companies At a Glance
- Tasks: Generate high-quality leads and define target customer profiles in a strategic sales role.
- Company: Join Nano Interactive, a leader in identity-free targeting and innovative advertising solutions.
- Benefits: Enjoy a competitive salary, flexible working, generous leave, and learning opportunities.
- Why this job: Make a real impact in a dynamic environment while driving international growth.
- Qualifications: 2-4 years in sales development with a knack for generating qualified opportunities.
- Other info: Be part of a fun, global culture with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
We are currently looking for a Senior SDR to work in our Central London office. The role will be responsible for defining ICPs and generating high-quality leads from agencies and brands, to increase active data segment buyers and support internationalisation of data revenue.
About Us
Nano Interactive is a global leader in identity-free targeting, leveraging proprietary technology to reach users based on live intent signals. Our solutions enable advertisers and agencies to activate data in privacy-safe, highly effective ways across the programmatic ecosystem. As Nano accelerates international growth of its data business, we are building a disciplined, SDR-led go-to-market motion designed to improve pipeline quality, predictability, and scale across agency, DSP, and marketplace environments.
About the Data Sales department
The Data Sales team is responsible for identifying, creating, and nurturing strategic opportunities with partners within the programmatic ecosystem to drive Nano Interactive’s segment adoption and revenue growth.
About the Opportunity
We are hiring a Senior Sales Development Representative to play a key role in generating a high-quality pipeline for Nano’s Data Sales team. This is not a high-volume outbound role. It is a strategic position sitting between Marketing and Sales, responsible for defining who we go after, how we engage buying groups, and what qualifies as a sales-ready opportunity. The Senior SDR will personally generate high-quality, sales-accepted opportunities while also setting standards, governing execution, and coaching SDR activity as the function sales.
Key Responsibilities
- Support the definition and refinement of Ideal Customer Profiles (ICPs) by market, channel, and buyer type in collaboration with Sales Leadership.
- Map and engage buying groups (traders, activation leads, data decision-makers) within target accounts.
- Engage priority accounts directly to surface, qualify, and progress demand.
- Convert demand signals into high-quality, sales-accepted opportunities.
- Act as the quality gatekeeper between SDR activity and Sales handover.
- Ensure opportunities meet clear qualification standards (buyer intent, use case clarity, activation path).
- Support onboarding and ramp of future SDR hires.
- Drive consistency, discipline, and continuous improvement in SDR execution.
- Operate within and help optimise Nano’s sales stack (CRM, outreach, data tools).
About you
- 2-4 years of experience in sales development, inside sales, or early-stage sales roles, ideally within programmatic advertising.
- Proven ability to generate well-qualified opportunities.
- Experience working closely with Sales teams and key stakeholders.
- Commercially curious with a strong understanding of targeting and qualification.
- Confident qualifying opportunities against agreed criteria.
What we offer
- Competitive salary.
- Flexible working.
- Generous annual leave entitlement.
- Fun and global working culture.
- Learning & development/external training opportunities.
Senior Sales Development Representative employer: Nano Interactive
Contact Detail:
Nano Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research Nano Interactive's products and values so you can speak their language during interviews. This shows you're genuinely interested and helps you connect with the team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, join relevant groups, and attend industry events. Building relationships can give you insider info and even referrals that might just land you the job.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of Senior SDR and be ready to share specific examples of how you've generated high-quality leads in the past.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that keeps you top of mind and shows your enthusiasm for the role.
We think you need these skills to ace Senior Sales Development Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior SDR role. Highlight your experience in sales development and any specific achievements that align with the job description. We want to see how you can bring value to our Data Sales team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills match what we're looking for. Be sure to mention your understanding of programmatic advertising and your experience with ICPs.
Showcase Your Commercial Curiosity: In your application, demonstrate your commercial curiosity and understanding of targeting and qualification. We love candidates who are eager to learn and grow, so share examples of how you've explored new markets or strategies in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Nano Interactive
✨Know Your ICPs Inside Out
Before the interview, make sure you understand what an Ideal Customer Profile (ICP) looks like for the role. Research Nano Interactive’s target markets and buyer types so you can discuss how you would define and refine these profiles effectively.
✨Showcase Your Lead Generation Skills
Prepare specific examples of how you've successfully generated high-quality leads in your previous roles. Be ready to discuss your strategies for engaging buying groups and converting demand signals into sales-ready opportunities.
✨Understand the Programmatic Ecosystem
Brush up on your knowledge of the programmatic advertising landscape. Familiarise yourself with key players, trends, and challenges in the industry, as this will help you demonstrate your commercial curiosity and understanding during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about the sales stack they use, how they measure success in the SDR role, and what the onboarding process looks like for new hires. This will not only impress them but also help you gauge if it's the right fit for you.
