Performance Marketing Manager

Join to apply for the Performance Marketing Manager role at Nando\’s UK & IRE

A bit about us…

Ask people where Nando’s comes from and you’ll get a different answer every time. Our story actually starts in Rosettenville, a Portuguese neighbourhood in Johannesburg, South Africa. With stops in Mozambique and the UK along the way.

It was 1987 when Robbie Brozin and Fernando Duarte opened their first chicken restaurant. Now, with over 480 restaurants, our PERi-PERi is a bestselling hot sauce, and Nando’s has become as big a part of culture as drinking tea.

We’ve got a growing family of 20,000 Nandocas (what we call our employees), fuelled by our values: Pride, Passion, Integrity, Courage, and Family. We care as much about them as we do our legendary, flame-grilled PERi-PERi – because it’s the people that make the chicken.

The Performance Marketing Manager will play a key role in leading lower-funnel performance marketing campaigns that drive incremental sales and build our brand. This role requires an analytical, commercially minded individual who can collaborate across teams, manage agencies effectively, and optimise campaigns to deliver maximum ROI.

A day in the life…

Lower Funnel Performance Marketing

• Lead the development and execution of lower-funnel campaigns as part of full-funnel strategies.
• Write detailed campaign briefs and evaluate agency responses to ensure strategic alignment.
• Oversee lower-funnel media placements across selected channels, ensuring effectiveness in driving transaction growth.
• Collaborate with brand, creative teams, and agencies to provide data and insight to deliver best-in-class lower-funnel creative.
• Work with regional teams to ensure campaigns are tailored to address regional needs and maximise impact.
• Monitor, measure, and optimise campaign performance to drive business outcomes.

Always-On Performance Marketing

• Lead day-to-day management, testing, and optimisation of always-on performance marketing activity.
• Partner with agencies to drive our strategic goals through performance activity.
• Continuously refine long-term strategies for always-on activity to maximise effectiveness and ROI.
• Stay ahead of industry trends, leveraging new tools, technologies, and best practices to enhance Nando’s performance marketing efforts.

Performance Measurement & Analysis

• Leverage advanced measurement methodologies, including Multi-Touch Attribution (MTA), Marketing Mix Modelling (MMM), and other analytics tools to assess campaign performance.
• Provide regular performance insights and recommendations for ongoing campaign optimisation.
• Track and report on KPIs, ensuring clear and actionable feedback to inform decision-making.

Collaboration & Stakeholder Management

• Build strong, collaborative relationships with agencies, ensuring alignment to Nando’s objectives and optimising campaign delivery.
• Work cross-functionally with internal teams (Brand, Growth, Creative) to integrate campaigns effectively.
• Align with brand teams to ensure performance marketing campaigns enhance and support full-funnel strategies and build the brand.
• Partner with regional teams to implement tailored campaigns that align with business needs in specific regions.

Hot Skills

• Proven experience in performance marketing, with a focus on lower-funnel and always-on activity. 5+ years of relevant experience preferred.
• Experience collaborating with creative teams to develop and deliver impactful, performance-driven assets.
• Proven ability to design, manage, and analyse testing programmes across performance marketing activity.
• Strong analytical skills, with experience in multi-touch attribution, MMM, and other measurement techniques.
• Exceptional agency management skills, with the ability to challenge and push for best-in-class delivery.
• Project management skills, with experience managing in-house projects from beginning to delivery.
• Commercial acumen, with a focus on driving measurable business outcomes.
• Experience in managing and handling budgets, including tracking, forecasting, and optimising spend for maximum ROI.
• Excellent collaboration skills, with experience working cross-functionally to deliver integrated campaigns.
• Experience optimising digital performance across paid media channels.
• A proactive, detail-oriented approach with the ability to thrive in a fast-paced environment.

This hybrid role will be required to be in the Putney office 3 times a week.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Restaurants and Hospitality

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