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- Tasks: Create innovative campaigns that connect with Gen Z and drive brand love.
- Company: Join Nando’s, a beloved brand on a mission to create lasting happiness.
- Benefits: Hybrid work model, relaxed culture, and opportunities for personal growth.
- Other info: Dynamic environment focused on positive cultural change and career development.
- Why this job: Be at the forefront of media strategy for one of the UK's most iconic brands.
- Qualifications: 4+ years in food or youth culture, strong media connections, and creative thinking.
The predicted salary is between 36000 - 60000 £ per year.
About the role: This is a hybrid role based from our Putney office 3 days a week.
Candidate profile: Nando’s is on a journey to Create Lasting Happiness, making a difference to the lives of our People, our Customers and the Communities we work in. The Brand team play a pivotal role in creating meaningful experiences, products and communications that drive customer growth and brand love. The Brand Comms Manager is a critical role that is responsible for creating customer focused activity for our world-famous PERi-PERi, keeping us in top spot as the number one restaurant on the high street, most loved by Gen Z, with creative and innovative campaigns. The role will draw inspiration and insight from across the media spectrum looking at our competitors in the hospitality world and beyond. This role will be responsible for supporting in development of and executing all earned media plans within the Brand team. The Brand Comms Manager will be someone with deep connections across the media, social and industry partners to help keep us on the forefront of culture.
Overall ambition & key responsibilities: The Brand Comms Manager will be passionate about food and culture in equal measure and will be a skilled publicist, UK media expert as well as a creative thinker. They will be at the forefront of communication and media strategy for Nando’s.
- Support the Brand Comms Lead in the development of a market-leading and industry disrupting Brand Comms Strategy, consulting on earned media and industry best-practice.
- Act as Earned Media specialist across the restaurant & grocery brand supporting always on comms and running tactical campaigns that drive talkability & trial of product.
- Work with our Insights Team and use internal tools to leverage insight and data to ensure our comms are always relevant and our campaigns are deployed effectively.
- Monitor social media and press coverage and prepare regular evaluation reports.
- Be an active member of the in-house social media team including ideation, shoot planning and content creation.
- Support the delivery of the earned media strategy ensuring a joined-up approach across social media, talent, media & community management.
- Keep a critical view on all consumer comms to maintain a positive brand image and reputation.
- Acting as Brand Guardian and upholding our editorial framework, developing youth relevant comms that give Nando’s a voice.
- Management of agency partners and creative collaborators pushing for creative excellence.
- Work to deliver our brand campaigns as part of a fully integrated Comms team, connecting with Paid and Owned channel strategies.
- Running the press office inclusive of; responding to journalists, writing press releases, attending press conferences or brand events, meet journalists and foster good relations with the media and occasionally be on call to deal with urgent media enquiries during evenings or weekends.
This summarises the main responsibilities of the role but there may be other reasonable requests made, and other responsibilities included from time to time specifically as the role matures and develops.
Key stakeholders:
- Brand Comms Lead
- Campaigns Lead
- Head of Brand
- Brand Team including Culture Marketing, Campaigns, Grocery, Food Brand
- Regional Marketing Team
- Multiple External Creative & Media Agencies
The candidate should possess/be:
- 4+ years in-house or agency experience working in a relevant Food, Youth Culture, Music space/ clients
- Passion for social, media and publicity – helping the team deliver on the objectives and drive stand out media coverage for all campaigns
- Naturally calm under pressure, able to distinguish the critical from the chaos and lead a team of internal peers and external partners with sleeves rolled up
Our candidate should be looking for:
- A self-motivating, starter finisher.
- An opportunity to help grow a meaningful and much-loved brand in a fast-paced, fast-growth business.
- A culture with strong purpose & values, intent on contributing to and driving positive cultural and societal change.
- An environment which is relaxed and informal, whilst highly driven and ambitious.
- An opportunity to shape the Marketing and Communications strategy of one of the UK’s most iconic brands.
Brand Comms Manager employer: nando's
Contact Detail:
nando's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Comms Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas and examples of how you can contribute to Nando’s brand comms strategy. Think outside the box and demonstrate your passion for food and culture – it’ll make you stand out!
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s happening in the media and hospitality world. Being knowledgeable about competitors and current trends will not only help you in interviews but also show that you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Nando’s family. Don’t miss out on this opportunity to be part of something special!
We think you need these skills to ace Brand Comms Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for food and culture shine through! We want to see how your interests align with our mission at Nando’s. Share any relevant experiences that highlight your enthusiasm for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Comms Manager role. Highlight your experience in media and communications, especially in the food or youth culture sectors. We’re looking for someone who can connect with our audience, so show us how you can do that!
Be Creative: This role is all about innovative campaigns, so don’t be afraid to showcase your creative side in your application. Whether it’s a unique project you’ve worked on or an idea for a campaign, we want to see how you think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Nando’s family!
How to prepare for a job interview at nando's
✨Know Your Nando’s
Before the interview, dive deep into Nando’s brand values and their unique PERi-PERi offering. Familiarise yourself with their recent campaigns and how they resonate with Gen Z. This will show your passion for the brand and help you connect your experience to their mission of creating lasting happiness.
✨Showcase Your Creativity
As a Brand Comms Manager, creativity is key! Prepare examples of past campaigns you've worked on that demonstrate innovative thinking and effective communication strategies. Be ready to discuss how you can bring fresh ideas to Nando’s and keep them at the forefront of culture.
✨Connect with the Media Landscape
Highlight your connections within the media and hospitality sectors during the interview. Discuss how these relationships can benefit Nando’s in executing their earned media strategy. Being able to articulate your understanding of the media landscape will position you as a valuable asset to the team.
✨Be Data-Driven
Nando’s values insights and data-driven decisions. Prepare to discuss how you've used data to inform your communications strategies in the past. Bring examples of how you've monitored social media and press coverage to evaluate campaign success, showing that you can leverage insights effectively.