Senior Copywriter in London

NAMED COLLECTIVE is a London-born fashion brand at the intersection of design, culture and modern commerce. Since launch, NAMED has established itself as the 'rebel kid' of the industry - a brand with a genuine point of view, and a community to match. We create leisurewear in a way that nobody has before. We don't make basics, we make the statement pieces our customer builds their outfit around.

We're rooted in a deep obsession with our community and our customers - over 1.9 million people around the world who don't just follow us, they're part of what we build. We've grown at an average rate of 84% year-on-year over the last 5 years through our ecommerce stores, with particularly strong momentum across the UK and US. We're only scratching the surface of what's possible. The momentum is real.

This is a rare opportunity to join a brand that has already proven itself - where the foundation is strong, the ambition is bigger, and the right people will have a real impact on where we go next.

WHO R U? You’re a strategic copywriter with a deep understanding of culture, storytelling, and brand voice. You craft messaging that resonates, inspires, and drives engagement across every channel. With an instinct for clarity, energy, and impact, you collaborate with creative, marketing, and product teams to shape the narrative of NAMED COLLECTIVE.

IMPACT FOCUSED: You can translate business objectives into creative messaging that drives engagement and sales.

COPY ELEVATOR: You write with clarity, energy, and cultural relevance that elevates the brand.

COLLABORATIVE PARTNER: You work seamlessly with creatives, marketers, and community managers to execute campaigns.

INNOVATION OBSESSED: You take initiative, lead projects, and push for innovation across channels.

THE ROLE

• Define and own brand voice: Develop and maintain tone of voice and messaging frameworks across all touchpoints.
• Create compelling content: Write copy for campaigns, social media, website, CRM, editorial calendars, and future-facing initiatives.
• Collaborate with cross-functional teams: Partner with marketing, design, and product teams to ensure messaging is consistent and impactful.
• Drive campaign and content strategy: Contribute to planning, execution, and refinement of campaigns, ensuring high-quality storytelling and alignment with brand values.
• Innovate and elevate the brand: Identify new opportunities for creative messaging, experimenting with formats, channels, and narrative approaches.

TECHNICAL SKILLS

• Strong copywriting across social, eCommerce, CRM, and campaign storytelling.
• Ability to define, evolve, and maintain a consistent brand tone of voice.
• Confident writing across multiple intents: brand storytelling, product, conversion, and cultural moments.
• Experience working within Shopify (or similar CMS) to execute and optimise on-site copy.
• Strong working knowledge of CRM platforms (Klaviyo or equivalent), including campaign and flow copy.
• Ability to write for different formats and placements (landing pages, PDPs, email, paid ads, captions).
• Understanding of SEO fundamentals, UX writing, and web content best practices.
• Ability to interpret performance data (CTR, CVR, engagement) and optimise copy accordingly.
• Experience running or contributing to A/B testing and iterative copy refinement.
• Ability to translate brand and campaign direction into clear messaging frameworks.
• Experience writing across full funnel (awareness // consideration // conversion).
• Strong understanding of social-first content and platform nuance (TikTok / Instagram).
• Experience working closely with design, creative, and marketing teams.
• Ability to give and receive clear, constructive creative feedback.
• Comfortable working in fast-paced environments with evolving priorities.

A GOOD FIT LOOKS LIKE

• A love for the brand and understanding of our mission.
• 3+ years of relevant industry experience in creative copywriting or content strategy.
• Proven track record of writing and delivering across multiple channels.
• Genuine passion for streetwear, culture, and youth-focused lifestyle brands.
• Positive attitude and willingness to grow with the brand.
• Ability to work in a fast-paced environment and deliver high-quality work.
• Strong organisation, communication, and collaboration skills.
• Based in London.
• Eligible to work in the UK.

FOR THE COLLECTIVE

• Generous team discount.
• Optional health cash plans.
• Best friend + family discount.
• Birthday day off & gift.
• Work From Home Wednesdays.
• Bookable Work From Home Days.
• EAP with Virtual GP.
• Summer + Winter team parties.
• Regular team socials.
• Modern studio workspace with free snacks and refreshments.