At a Glance
- Tasks: Lead innovative brand campaigns and connect with our vibrant community.
- Company: Join NAMED COLLECTIVE, a revolutionary streetwear brand redefining fashion for a new generation.
- Benefits: Enjoy generous discounts, health plans, birthday off, and flexible work options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of streetwear and culture.
- Qualifications: 5-7 years in brand marketing, with a passion for fashion and storytelling.
The predicted salary is between 36000 - 60000 £ per year.
NAMED COLLECTIVE was launched with a clear objective: to redefine streetwear for a new generation. A brand, a community, a revolution - call it what you want - just make sure you don't sleep on it. We're a community before brand - dialogue, innovation, and genuine connection are the essence of NAMED COLLECTIVE. Together with our fiercely supportive community, we're co-creating streetwear for today and the future - a guiding light for those who refuse to blend in.
NAMED COLLECTIVE has over 1.5m highly engaged community members and customers on our socials and has already generated profitable 15x growth over the past 4 years. We're only scratching the surface of what's possible for the brand internationally, with 35% of sales in the UK, 35% in the USA and 30% across the rest of the world from our one eCommerce store.
FOR THE COLLECTIVE
- Generous team discount
- Optional health cash plans
- Best friend + family discount
- Birthday day off & gift
- Work From Home Wednesdays
- Bookable Work From Home Days
- EAP with Virtual GP
- Summer + Winter team parties
- Regular team socials
- Modern studio workspace with free snacks and refreshments
WHO R U?
Reporting to the Head of Brand, you are an experienced and strategic brand manager with a deep passion for fashion, culture, and storytelling. You bring a proven ability to shape and execute brand narratives that resonate, inspire, and drive business impact. With a strong creative instinct and commercial acumen, you play a critical role in driving the brand's growth, leading high-impact campaigns, and fostering meaningful community connections in a bold, fast-paced environment.
Creative curiosity: Deeply attuned to fashion, youth culture, and emerging social trends, you anticipate shifts and turn cultural insight into strategic brand opportunities that cut through and stay ahead.
Executional excellence: You move seamlessly from strategy to execution, translating brand goals into campaigns that deliver measurable results, with a sharp eye for detail and quality.
Collaborative energy: You thrive in collaborative environments, building strong relationships across internal teams, creative partners, and external collaborators to bring big ideas to life.
Community mindset: You understand the power of community, shaping brand experiences that foster loyalty, spark conversation, and build long-term brand equity with both audiences and creators.
THE ROLE
Campaign Ideation & Strategy: Partner with the Head of Brand to develop ground-breaking campaign concepts that bring the brand narrative and seasonal themes to life. Develop the campaign strategy across all owned channels, with a heavy focus on earned media (influencer, experiential and press), ensuring all initiatives ladder up to the overarching brand and company strategy. Lead ideation sessions, from initial concept through to pitch decks and creative briefs. Translate brand objectives into actionable campaign plans with clear KPIs, timelines, and deliverables. Assist in planning the brand calendar alongside the Head of Brand.
Campaign Management: Manage the end-to-end delivery of brand campaigns across all owned channels. Create and manage campaign timelines, critical paths, and cross-functional workflows. Brief and align with Creative, Social, Ecom and Digital Marketing teams to ensure consistent storytelling and execution. Track performance and post-campaign reporting, sharing insights and learnings to drive continuous improvement.
Budget management
Brand Storytelling & Content: Support the Head of Brand in maintaining a consistent brand narrative and tone across all touchpoints. Write and review copy for campaigns, where needed. Partner with Creative to ensure visual direction aligns with brand identity and campaign goals.
Cross-Functional Collaboration: Work closely with Product, Ecommerce, and Operations to ensure campaigns are commercially aligned and launch smoothly. Amplify campaigns and secure cohesive storytelling across channels. Manage and develop junior team members. Support NAMED COLLECTIVE with ad hoc projects and wider team initiatives as needed.
A GOOD FIT LOOKS LIKE
- A love for the brand and understanding of our mission
- 5 - 7 years of experience in brand marketing, ideally within the fashion, lifestyle, or consumer sectors
- At least 2 - 3 years in a brand manager role, with proven success of cross-channel brand campaigns
- A positive attitude and willingness to grow with the brand
- Ability to work in a fast-paced environment and deliver high-quality work
- Strong organisation, communication, and collaboration skills
Brand Manager in London employer: NAMED COLLECTIVE
At NAMED COLLECTIVE, we pride ourselves on being more than just a brand; we are a vibrant community that thrives on innovation and genuine connections. Our supportive work culture fosters creativity and collaboration, offering generous benefits such as team discounts, health cash plans, and opportunities for personal growth. With a modern workspace and regular team socials, we ensure that our employees feel valued and inspired to contribute to the future of streetwear.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Get to know the brand inside out! Dive into NAMED COLLECTIVE's social media, website, and community discussions. Understanding their mission and values will help you connect with them during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral. We all know how powerful connections can be!
✨Tip Number 3
Show off your creativity! Prepare a mini campaign idea that aligns with NAMED COLLECTIVE’s ethos. Presenting your vision during interviews can set you apart and demonstrate your passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the collective!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for streetwear and community shine through. We want to see how you connect with our mission and values, so don’t hold back on sharing your enthusiasm!
Tailor Your Narrative:Make sure to customise your application to reflect the specific skills and experiences that align with the Brand Manager role. Highlight your past successes in brand marketing and how they relate to what we’re doing at NAMED COLLECTIVE.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas flow well and your achievements are easy to spot. Remember, quality over quantity!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with NAMED COLLECTIVE!
How to prepare for a job interview at NAMED COLLECTIVE
✨Know the Brand Inside Out
Before your interview, dive deep into NAMED COLLECTIVE's mission and values. Understand their community-driven approach and how they redefine streetwear. This knowledge will help you connect your experience with their vision and show that you're genuinely passionate about the brand.
✨Showcase Your Creative Curiosity
Be prepared to discuss current fashion trends and how they influence brand narratives. Bring examples of how you've turned cultural insights into successful campaigns in the past. This will demonstrate your ability to anticipate shifts and create strategic opportunities for the brand.
✨Highlight Collaborative Successes
Since collaboration is key at NAMED COLLECTIVE, share specific examples of how you've worked with cross-functional teams to deliver impactful campaigns. Emphasise your communication skills and how you build relationships to bring big ideas to life.
✨Prepare for Campaign Management Questions
Expect questions about your experience in managing end-to-end campaign delivery. Be ready to discuss how you track performance, manage budgets, and ensure consistent storytelling across channels. Highlight any tools or methodologies you use to keep projects on track.
