Brand Manager

NAMED COLLECTIVE was launched with a clear objective: to redefine streetwear for a new generation. A brand, a community, a revolution - call it what you want - just make sure you don’t sleep on it. We’re a community before brand - dialogue, innovation, and genuine connection are the essence of NAMED COLLECTIVE. Together with our fiercely supportive community, we’re co-creating streetwear for today and the future - a guiding light for those who refuse to blend in. NAMED COLLECTIVE has over 1.5m highly engaged community members and customers on our socials and has already generated profitable 15x growth over the past 4 years. We’re only scratching the surface of what’s possible for the brand internationally, with 35% of sales in the UK, 35% in the USA and 30% across the rest of the world from our one eCommerce store.

FOR THE COLLECTIVE

• Generous team discount
• Optional health cash plans
• Best friend + family discount
• Birthday day off & gift
• Work From Home Wednesdays
• Bookable Work From Home Days
• EAP with Virtual GP
• Summer + Winter team parties
• Regular team socials
• Modern studio workspace with free snacks and refreshments

WHO R U?

Reporting to the Head of Brand, you are an experienced and strategic brand manager with a deep passion for fashion, culture, and storytelling. You bring a proven ability to shape and execute brand narratives that resonate, inspire, and drive business impact. With a strong creative instinct and commercial acumen, you play a critical role in driving the brand’s growth, leading high-impact campaigns, and fostering meaningful community connections in a bold, fast-paced environment.

You also have:

• Creative curiosity: Deeply attuned to fashion, youth culture, and emerging social trends, you anticipate shifts and turn cultural insight into strategic brand opportunities that cut through and stay ahead.
• Executional excellence: You move seamlessly from strategy to execution, translating brand goals into campaigns that deliver measurable results, with a sharp eye for detail and quality.
• Collaborative energy: You thrive in collaborative environments, building strong relationships across internal teams, creative partners, and external collaborators to bring big ideas to life.
• Community mindset: You understand the power of community, shaping brand experiences that foster loyalty, spark conversation, and build long-term brand equity with both audiences and creators.

THE ROLE

Campaign Ideation & Strategy: Partner with the Head of Brand to develop ground-breaking campaign concepts that bring the brand narrative and seasonal themes to life. Develop the campaign strategy across all owned channels, with a heavy focus on earned media (influencer, experiential and press), ensuring all initiatives ladder up to the overarching brand and company strategy. Lead ideation sessions, from initial concept through to pitch decks and creative briefs. Translate brand objectives into actionable campaign plans with clear KPIs, timelines, and deliverables. Assist in planning the brand calendar alongside the Head of Brand.

Campaign Management: Manage the end-to-end delivery of brand campaigns across all owned channels. Create and manage campaign timelines, critical paths, and cross-functional workflows. Brief and align with Creative, Social, Ecom and Digital Marketing teams to ensure consistent storytelling and execution. Track performance and post-campaign reporting, sharing insights and learnings to drive continuous improvement. Budget management.

Brand Storytelling & Content: Support the Head of Brand in maintaining a consistent brand narrative and tone across all touchpoints. Write and review copy for campaigns, where needed. Partner with Creative to ensure visual direction aligns with brand identity and campaign goals.

Cross-Functional Collaboration: Work closely with Product, Ecommerce, and Operations to ensure campaigns are commercially aligned and launch smoothly. Amplify campaigns and secure cohesive storytelling across channels. Manage and develop junior team members. Support NAMED COLLECTIVE with ad hoc projects and wider team initiatives as needed.

A GOOD FIT LOOKS LIKE:

• A love for the brand and understanding of our mission
• 5 - 7 years of experience in brand marketing, ideally within the fashion, lifestyle, or consumer sectors
• At least 2 - 3 years in a brand manager role, with proven success of cross-channel brand campaigns
• A positive attitude and willingness to grow with the brand
• Ability to work in a fast-paced environment and deliver high-quality work
• Strong organisation, communication, and collaboration skills
• Based in London
• Eligible to work in the UK