At a Glance
- Tasks: Lead and shape Rafiki's marketing strategy to boost brand awareness and customer engagement.
- Company: Join NALA, a fast-growing fintech revolutionising global payments since 2022.
- Benefits: Enjoy 27 days off, birthday leave, learning budget, and fun monthly socials.
- Other info: Dynamic startup culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in the B2B payments space and drive meaningful results.
- Qualifications: Experience in digital marketing, brand building, and familiarity with the payments industry.
The predicted salary is between 60000 - 80000 £ per year.
NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.
NALA, our consumer app, makes cross-border payments cheaper, faster, and more reliable for the global diaspora, allowing users to send money from the UK, US, and EU to Africa and Asia. Rafiki, our B2B payments infrastructure, is powering global payments.
Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.
Your Mission: As a Senior Marketing Manager at Rafiki, you will have the opportunity to build and shape the marketing function for a company that is already seeing strong success. With a proven product in the B2B payments space, we are now looking to establish a stronger brand presence, expand into new markets, and improve how we engage with our customers.
This role is a chance to take ownership of marketing strategy, from website relaunch and content creation to social media management and account-based marketing. You’ll play a key role in refining Rafiki’s voice, increasing brand awareness, and implementing marketing initiatives that support business growth.
With ambitious expansion plans for 2025, this is an exciting opportunity to make a lasting impact by shaping a department and influencing the direction of a company that is already doing well. If you’re looking for a role where you can build something meaningful and drive real results, we’d love to hear from you.
Your Responsibilities In This Role:
- Develop and execute Rafiki's marketing strategy, focusing on brand awareness, lead generation, and customer engagement.
- Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest.
- Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives.
- Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion.
- Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning Rafiki as a trusted player in the B2B payments space.
- Analyse and report on marketing performance, using insights to refine strategies and improve ROI.
- Support Rafiki's expansion into new markets, ensuring a strong brand presence as we scale beyond Africa.
Must-have Requirements:
- Experience in brand building, developing and executing marketing strategies that drive awareness and engagement.
- Strong background in digital marketing, with a focus on content creation across multiple channels.
- Proven experience in successfully launching new websites, including managing projects from planning to execution.
- Experience in the payments industry, with an understanding of its dynamics and challenges.
- Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management.
Nice-to-have Requirements:
- Experience in event planning and execution, such as industry roundtables and networking events.
Interview Process:
- Interview with Senior Talent Partner (30 minutes).
- Interview with Head of Sales (45 minutes) - Dive deeper into your sales experience, approach, and strategic thinking.
- Case Study with Head of Sales and a member of the team (30 minutes).
- Final Interview with our COO (30 minutes) - A chance for you to meet with our COO, discuss your vision for the role, and ask any final questions about Rafiki's mission and goals.
Benefits:
- 27 Days Off Plus UK Bank Holidays.
- Birthday Leave.
- Enhanced Parental Leave - 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period).
- Global Workspace - Access to WeWork locations worldwide.
- Learning Budget - $1000 annually for learning and development.
- Sarabi - Themed snacks and Friday lunch focused on building great working relationships with the team.
- Monthly Socials - Join fun social events every month.
- Free Coffee - Enjoy barista-style coffee at your fingertips.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
Senior B2B Marketing Manager in London employer: Nala
At NALA, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters ownership and impact. With generous benefits like 27 days off plus bank holidays, enhanced parental leave, and a dedicated learning budget, we empower our employees to grow and thrive. Join our rapidly expanding team in London, where you can shape the future of global payments while enjoying a collaborative environment filled with monthly socials and great perks.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at NALA or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for your interviews by researching the company and its products. Understand their mission and values, and think about how your experience aligns with their goals. This will show them you're genuinely interested!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past experiences, focus on specific achievements and how they relate to the role. Numbers and results speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of the NALA team from the get-go.
We think you need these skills to ace Senior B2B Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Payments:When you're writing your application, let your enthusiasm for the payments industry shine through. We want to see that you understand the dynamics and challenges of the sector, so share any relevant experiences or insights that demonstrate your passion.
Tailor Your Marketing Strategy:Make sure to customise your application to reflect how your marketing strategies align with Rafiki's goals. Highlight your experience in brand building and digital marketing, and don’t forget to mention any successful campaigns you've led that could resonate with our mission.
Be Data-Driven:We love numbers! In your application, include examples of how you've used data to refine marketing strategies and improve ROI. This shows us that you’re not just creative but also analytical, which is key for driving results in our fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it gives you a chance to explore more about Rafiki and our vision!
How to prepare for a job interview at Nala
✨Know Your Stuff
Before the interview, dive deep into Rafiki's mission and values. Understand their B2B payments infrastructure and how it stands out in the market. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've built brand awareness or engaged customers, especially in the payments industry. Use metrics to back up your success!
✨Align with Sales Objectives
Since this role involves close collaboration with the Head of Sales, think about how your marketing efforts can support sales initiatives. Prepare to discuss how you've successfully nurtured leads and converted them into customers in previous roles.
✨Ask Insightful Questions
At the end of your interviews, have a few thoughtful questions ready. Inquire about Rafiki's expansion plans or how they measure marketing success. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
