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For Companies At a Glance
- Tasks: Lead and scale NALA's global user growth strategy across various channels.
- Company: Join NALA, a fast-growing fintech revolutionising payments for the next billion users.
- Benefits: Enjoy 27 days off, birthday leave, enhanced parental leave, and a $1000 learning budget.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in the fintech space and shape the future of global payments.
- Qualifications: Proven experience in B2C growth, strong analytical skills, and leadership capabilities.
The predicted salary is between 43200 - 72000 £ per year.
Head of Growth
Salary: £90K – £120K GBP | Location: England, GB | Job type: Full-time | Role: Marketing | Experience: 6+ years | Visa: US citizenship/visa not required
About the role
NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we\’ve grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.
We operate two core products:
- NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
- Rafiki, our B2B payments infrastructure, is powering global payments.
Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.
At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever.
Join us in building Payments for the Next Billion
Your Mission
We are hiring a Head of Growth to lead and scale NALA’s global user growth across acquisition, activation, engagement, and retention. This role sits on the leadership team and is responsible for building and owning the strategy, team, and execution plan that drives measurable consumer growth.
The ideal candidate brings deep experience in fast-moving, high-growth environments and combines strategic capability with a hands‑on approach. You will work closely with Product, Engineering and Data to deliver meaningful, sustained growth.
Your Responsibilities in this Role
Strategy & Ownership
- Define and lead NALA’s global growth strategy across paid, organic, and product-led channels
- Build a growth roadmap that aligns with company objectives and delivers compounding user and revenue growth
- Own and evolve brand positioning and campaign architecture across regions
- Set growth goals, budgets, and regional strategies with clear accountability and business linkage
- Work directly with the CEO and other executives to align growth strategy with company-wide objectives and resource planning
- Defend growth investments using clear business logic — even where direct attribution is not immediate
Team Building & Leadership
- Build and lead a high-performing growth function across performance, lifecycle, analytics, and experimentation
- Establish and run the operating system for growth: KPIs, sprints, weekly rituals, and quarterly planning
- Hire, develop, and retain high-performing growth professionals across multiple subfunctions and geographies
- Proven manager with the leadership experience and data familiarity to effectively define goals, strategies, and budgets for the subteams and regions within their remit
- Has successfully managed growth teams of 5+ people across functions such as paid acquisition, content, analytics, and regional marketing
Execution & Measurement
- Launch and optimise campaigns across Meta, Google, SEO, referral, influencer, and emerging channels
- Build and scale repeatable growth processes, experimentation pipelines, and reporting frameworks
- Establish measurement systems, attribution models, and reporting dashboards that function reliably across multiple markets
- Own CAC, LTV, payback, and revenue impact from all growth activity
- Bring an experimentation mindset to identify, test, and scale new growth opportunities
Cross-Functional Collaboration
- Collaborate closely with Product and Engineering to shape growth loops directly into the product
- Partner with regional leads and compliance to localise acquisition and engagement strategies
- Translate complex analysis into clear business recommendations that inform cross-functional decision‑making
- Contribute to company-wide OKRs, quarterly planning, and cross-market go‑to‑market execution
Must-have requirements
Experience
- Proven experience owning growth in a B2C technology company at scale (ideally Series A–C or post-product-market fit)
- Strong track record of improving CAC, retention, and LTV across diverse markets and user segments
- Experience hiring, developing, and leading cross-functional growth teams
Skills
- Analytical – with examples and experience of this.
- Deep knowledge of performance marketing, lifecycle strategy, attribution, and growth experimentation
- Builds repeatable processes and scalable frameworks, not just individual campaigns
- Strong data analysis mindset with fluency in forecasting, dashboards, and A/B testing
- Effective communicator with a track record of influencing senior stakeholders and aligning exec teams
Mindset
- Outcome-driven, commercially sharp, and highly executional
- Comfortable navigating ambiguity and building structure in real-time
- Collaborative, low-ego, and proactive — with high standards and ownership mentality
Nice to have requirements
- Experience in payments, FX, or remittance
- Previous founder experience
- Background in data analytics or growth ops
Success in the role looks like
3 Month Metrics
- Deliver a full growth diagnostic by channel, market, and funnel stage
- Launch first set of experiments across 1–2 key acquisition or conversion levers
- Finalise hiring plan for immediate growth needs and close first hire
- Establish operating cadence with Product, Data, and Execs
6 Month Metrics
- Weekly growth sprints running with measurable learnings
- First scaled experiment showing material CAC or activation improvement
- Clear reporting on growth impact and roadmap for next quarter
- Active contribution to strategic planning and company OKRs
Benefits
- 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
- Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
- Enhanced Parental Leave – We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
- Global Workspace: Get access to WeWork locations worldwide.
- Learning Budget: Fuel your growth with $1000 annually for learning and development.
- Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
- Monthly Socials: Join fun social events every month for great times.
- Free Coffee: Enjoy barista-style coffee at your fingertips.
About NALA
At NALA, we’re on a mission to build payments for the next billion.
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Head of Growth employer: NALA
Contact Detail:
NALA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Get to know NALA inside out! Familiarise yourself with our products and mission. When you understand what we do, you can tailor your conversations and show us how you can contribute to our growth.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insights into our culture and might just get you a referral!
✨Tip Number 3
Prepare for the interview process by practising common questions and scenarios related to growth strategies. We want to see your analytical skills and how you approach problem-solving in real-time.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining the NALA team.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Know Your Stuff: Before you hit that apply button, make sure you really understand the role and what we’re all about at NALA. Dive into our mission and values, and think about how your experience aligns with what we're looking for.
Tailor Your CV: Don’t just send a generic CV! Highlight your relevant experience and skills that match the Head of Growth role. Use keywords from the job description to show us you’re the perfect fit.
Be Clear and Concise: When filling out your application, keep it straightforward. We love clarity! Make sure your achievements and experiences are easy to read and understand. No need for fluff!
Apply Through Our Website: We recommend applying directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re keen on joining the NALA team!
How to prepare for a job interview at NALA
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics like CAC, LTV, and retention rates. Be ready to discuss how you've improved these in past roles, as NALA is looking for someone who can drive measurable consumer growth.
✨Understand the Product Landscape
Familiarise yourself with NALA's products and their unique selling points. Think about how you can leverage your experience in B2C technology to enhance user acquisition and engagement for both the consumer app and B2B infrastructure.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Engineering, and Data teams, be prepared to share examples of how you've successfully collaborated across functions in the past. Highlight your ability to translate complex data into actionable insights.
✨Showcase Your Leadership Style
NALA wants a proven manager who can build and lead high-performing teams. Be ready to discuss your leadership philosophy, how you've developed talent, and your approach to setting clear goals and accountability within your team.